In this article you will learn about the policies for the restricted use of content, products and services in a Taboola campaign across countries.
The following content, products and services are allowed to run on the Taboola network—however, they must comply with the policies listed below and the applicable laws and regulations of every location they target. This list is not exhaustive and is subject to change.
Alcohol
All alcohol-related promotions must comply with applicable legislation and other standard industry and regulatory requirements. This includes proper disclaimers, age-gating mechanisms and responsible drinking and health warnings, which must all be present on the landing page of your campaigns.
Additionally, all campaigns advertising the sale of alcohol products need to comply with the following policies:
Campaigns must not:
- Target any audience under the legal drinking age of any country in which it is running.
- Example: Campaigns in the U.S. must not target anyone under the age of 21
- Glorify or incite the consumption of alcohol.
- Imply that there are any health benefits or therapeutic benefits of alcohol.
- Show any kind of alcohol consumption in conjunction with the operation of a vehicle of any kind.
- Use images of excessive drinking.
Alcohol Restrictions By Country
Alcohol promotion of any kind is prohibited in the following countries:
- China
- India
- Indonesia
- Russia
- Turkey
- Vietnam
In addition to the general policies above, alcohol promotion in the following countries is allowed, but with restrictions:
Country |
V Allowed, With Restrictions |
X Prohibited |
Argentina |
Campaigns must:
|
Campaigns must not:
|
Australia |
Campaigns must:
|
|
Brazil |
Campaigns must:
|
Campaigns must not associate alcohol with:
|
Canada |
Campaigns must not:
|
|
France |
Campaigns must:
Acceptable Examples: Alcohol’s proof, how long it has aged, ingredients Unacceptable Examples: Consuming the product in a social situation, stating that the product will contribute to social, sexual, or intellectual success |
Campaigns must not:
|
Germany |
Campaigns must:
|
Campaigns must not:
Examples:Flat-rate offers, all-you-can-drink offers.
Examples:Driving a car, exercising while drinking.
|
Italy |
Campaigns must not:
|
|
Japan |
Disclaimers must:
Promotions leading to direct sale of alcohol products (for example a liquor store) must be licensed for the sale of alcohol products. Licensing authorities can be found here. Promotions not leading to the direct sale of alcohol product (for example a product awareness beer commercial information only) may run without a license (see above) |
Campaigns must not:
|
Malaysia |
Campaigns must not:
|
|
Mexico |
Campaigns must:
|
Campaigns must not:
|
New Zealand |
Campaigns must not:
|
|
Singapore |
Campaigns must:
|
Campaigns must not:
|
Spain |
Campaigns must not:
|
|
Switzerland |
Advertising of distilled spirits (hard liquor) campaigns:
|
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Thailand |
Campaigns must:
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Campaigns must not:
|
United Kingdom |
Campaigns must:
|
Campaigns must not:
|
United States |
Campaigns must:
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Campaigns must not:
|
Beauty, Anti-Ageing and Cosmetics - By Country
The advertising of beauty, anti-ageing and cosmetics is restricted.
*Please note these guidelines do not include surgery or other forms of medical/clinical treatments. Similarly, the direct sale of botox treatments is not included in this policy because it is currently prohibited on the network as a prescription medicine.
Campaigns advertising the sale of beauty, anti-ageing and cosmetic products need to comply with the following policies:
Campaigns may
- Claim that the product protects the skin from the damaging effects of the sun if the product includes UVA protection (minimum 15 SPF).
- Make claims about skin renewal if marketing an exfoliating cream
- Make claims like “makes your skin feel smoother”, “nourishes the skin”
Anti-scarring effect claims must:
- Include clinical studies linked to the page supporting claims
Cumulative effect claims must (e.g. makes your skin look younger in X days):
- Include clinical studies, consumer testing or other scientific evidence
Campaigns must not:
- Claim the product is comparable to, and as permanent as, surgical procedures;
- Claim to change biology (“make your wrinkles disappear”, “change your skin” and so on).
- Claim to have a permanent effect (“anti-ageing”, “anti wrinkles” are acceptable if it is clear that the effect is temporary).
- Use exaggerated images or make exaggerated claims.
- Use unpleasant graphics or images (stretched or pulled skin, close ups of scars/defects etc.).
- Use imagery which is likely to be seen as degrading, objectifying or gender stereotyping.
Anti ageing products must not:
- Target sensitive groups (children, teenagers, elderly, etc.)
Beauty, Anti-Ageing and Cosmetics - By Country
In addition to the general policies above, beauty, anti-ageing and cosmetics promotion in the following countries is allowed, with restrictions:
Country |
V Allowed, With Restrictions |
X Prohibited |
Japan |
Campaigns must:
Campaigns for skin care products must:
Campaigns for anti-wrinkle products must:
|
Campaigns must not:
|
Mexico |
Campaigns must:
|
Cannabinoids (CBDs)
The advertising of cannabinoids (CBD's) is restricted.
Campaigns advertising the sale of CBD products need to comply with the following policies:
Campaigns must:
- Only advertise non-ingested CBD products (unless otherwise permitted in country specific policies).
- Only advertise hemp-based products with the appropriate levels of THC for the target region.
- Only target the appropriate age brackets in the target region.
- Comply with any regulatory bodies in the target region.
- Disclose
- THC levels
- Ingredients
- Company Details
- Appropriate disclosure statements for the target region
Campaigns must not:
- Advertise oils that contain more than the permitted level of THC in the target region.
- Advertise food products or supplements containing CBD oil (unless otherwise permitted in country specific policies below).
- Include images of marijuana plants/leaves, in the thumbnails or landing page.
Cannabinoids - By Country
In addition to the general policies above, cannabinoid promotion in the following countries is allowed, with restrictions:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
The promotion of cannabinoids is prohibited in Brazil. |
|
Germany |
Campaigns must:
Campaigns may:
|
Campaigns must not:
|
United Kingdom |
Campaigns must:
Campaigns may:
|
Campaigns must not:
|
United States |
Campaigns must:
Campaigns may:
|
Campaigns must not:
|
Cryptocurrency
Cryptocurrency refers to a virtual currency with a digital representation of value that functions as a medium of exchange, unit of account, or a storage of value.
*Campaigns can target countries labelled restricted below, if your country is not listed, please reach out to your Account Manager or support@taboola.com.
Campaigns promoting events/education/news related to cryptocurrency and blockchain technology must:
- Be promoted by a credible source and not from personal blog
Campaigns promoting cryptocurrency exchanges must:
- Be licensed with the appropriate regulation authority for the target geo and will be evaluated by policy on a case by case basis.
- Advertise the platform where users can buy and sell cryptocurrency without referring to specific coins.
- Provide necessary disclosures in order to convey the potential risk when trading cryptocurrency (e.g. “This information is not an offer to buy, sell, or hold any cryptocurrency. Individuals who may copy within the CopyTrader Program are not deemed investment advisors and their performances in the past are not indicative of future results. All investment and copy trading carries risk and you should do your due diligence before investing.").
- Conform to our ‘Investments’ policies.
Campaigns must not:
- Be promoting and of the following:
- Initial Coin Offerings (ICOs)
- Token sales
- Binary options
- Misleading or scam ads
- Direct ads/search ads for cryptocurrency products and services</li>
- Be misleading or deceptive.
- Promise returns of value for an investment of a specific crypto coin.
- Make false promises.
- Use hidden fees.
- Make exaggerated money making claims.
Cryptocurrency - By Country
The promotion of cryptocurrency products/services and related content is prohibited in the following countries:
- Bangladesh
- Bolivia
- China
- Ecuador
- Iceland
- Kyrgyzstan
- Nepal
- Russia
- Vietnam
The promotion of cryptocurrency products and services and related content is allowed in the following countries provided they comply with the policies above and with the local laws and regulations:
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- Colombia
- Denmark
- Ecuador
- Finland
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Kenya
- Luxembourg
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Peru
- Philippines
- Portugal
- Saudi Arabia
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Kingdom
- United States
The following countries have additional restrictions that apply:
Country |
V Allowed, With Conditions |
Japan |
Campaigns must:
|
United States |
Campaigns must:
|
Dating, Personals and Relationships
The promotion of dating, personals and relationships is restricted.
Campaigns advertising dating, personals and relationships content and products need to comply with the following policies:
Campaigns must not:
- Include the glorification, advocation, promotion or facilitation of trafficking or exploitation (includes business models that exploit socio-economic differences such as "international dating")
- Be focused on sexual encounters ("have sex tonight" etc.)
- Be focused on infidelity:
- Statements like "have an affair"
- Marketing to "married men/women" etc.
- Use sexual references in the creatives - no images of people in bed, in underwear/lingerie, nudity etc...
- Promote the following
- "Mail order brides"
- Foreign marriage campaigns
- Casual sex sites/casual dating
- Escort services
- ‘Mail-order’ brides
Dating Personals and Relationships - By Country
The promotion of dating, personals and relationship products/services and related content is prohibited in the following countries:
- China
The following countries have additional restrictions that apply:
Country |
V Allowed, With Conditions |
Japan |
Campaigns must:
|
Dental
Campaigns promoting dental products and services are restricted.
Campaigns advertising the sale of alcohol products need to comply with the following policies:
Campaigns must:
- Be acceptable to the dental association of the target country (for example: American Dental Association in the US)
- Conform to our ‘healthcare’ and ‘beauty, anti-ageing and cosmetics’ policies
Campaigns may:
- Run thumbnail images of beautiful smiles
Campaigns must not:
- Feature discomforting images/graphics of teeth or gums (rotten, dirty, broken etc.)
- Feature close up images of crooked/broken/defective/discolored teeth
- Play on insecurities or fears
- Make misleading or exaggerated claims
- Use unverified testimonials
- Make false claims which create false expectation
Dental - By Country
The promotion of dental products and services is prohibited in the following countries:
- Brazil
The following countries have additional restrictions that apply:
Country |
Prohibited |
Japan |
Campaigns must not:
|
Entertainment
The promotion of entertainment products or services are restricted.
Campaigns advertising the sale of entertainment products or services need to comply with the following policies:
Movies trailers must:
- Green Band and include required disclosures or industry self regulatory disclosures (for example in the US, all movie promotion must include an MPAA rating or a disclosure that rating has not been assigned).
Music must:
- Contain industry self-regulatory ratings and/or disclosures.
Video games must:
- Be in compliance with ESRB Guidelines (and other applicable industry self-regulatory guidelines), including placement of ESRB/PEGI ratings prominently on the advertisement in accordance with such guidelines. (Available at: https://www.esrb.org/publishers/ArcManual.aspx)
Social gaming casinos must:
- Disclose “not real money” in a noticeable manner (preferably under title)
- Affiliates must include this disclosure early on the landing page usually under the headline on the page
- Adverts that drive directly to a googleplay or app store can include the disclosures in the app terms and conditions
- Adverts that drive directly to an in browser game should have this disclosure somewhere on the page
Movies must not:
- Be red band trailers
Movies, television, and music must not:
- Contain blood spatter or excessive blood, cruelty, violence, glorification of crimes, depictions of people or creatures on fire and/or showing actions that result in bodily harm or fatalities. Content that shows guns pointed at the audience.
Video games must not:
- Adhere to the Entertainment Software Rating Board’s Advertising Review Code Manual (“ESRB Guidelines”), available at:https://www.esrb.org/publishers/ArcManual.aspx
Social gaming casinos games must not:
- Include real money gambling inside app i.e. offer real money winnings, or their equivalent (vouchers)
- Be linked or refer to real money gambling sites/apps
- Use thumbnails or exaggerated titles that are not related to the product, not true, make promises or don't make it clear that the product is an app
- mages of people cheating the casino/game
-
Falsely claiming or suggesting users can win real money or trick casinos to win
Entertainment - By Country
The following countries have additional restrictions that apply:
Country |
V Allowed, With Restrictions |
X Prohibited |
China |
The promotion of game hacks and cheat codes |
|
Korea |
Products or services concerning the gaming Industry must be:
Webtoons must:
Webtoons may:
|
Webtoons must not:
|
Singapore |
Newspapers, books, magazines, films, video tapes, DVDs, CD-ROMs, and video games must:
|
Finance and Loans
The promotion of finance and loan products and services is restricted. The country policies below are not exhaustive, products and services may still be permitted to run through they are not listed below, provided they comply with the general policies.
Campaigns advertising the sale of finance products need to comply with the following policies:
Campaigns must:
- Comply with all applicable local laws and regulatory requirements (country policies below are not exhaustive, products and services can still run in countries not listed if they comply)
Campaigns must not:
- Make exaggerated money making claims (for example: promising that you can make an unrealistic amount of money with little or no effort)
- Make false promises
- Use “easy,” “fool-proof,” or “low risk” language in thumbnails, headlines, on the landing page or at any point in the user funnel
- Make guarantees
- Mention specific dollar amounts, even if it is a true story of what others have earned
- Use user testimonials, even if they are true stories of what others have experienced
- State or imply that users can get rich through these products
- State or imply that users can be trained to eliminate risk or minimize risk
- State or imply that these products can solve financial difficulties or provide "financial freedom"
- Use unrelated thumbnail images that indicate wealth, like cars, yachts or extravagant living (Images of money or investment charts are permissible)
- Images that show minors or any elements that could target minors
- Use hidden fees
- Promote:
- Direct Ads/Search Ads for finance and loans products/services
- Get-rich quick schemes
The following products and services have additional policies that apply:
- Short term and payday loans
- Mortgages
- Credit
- Banks
- Tax preparation companies
- Payment services
*For investments and related products please see investments
Short-term or payday Loans
Short-Term Loans are loans typically to be repaid in less than a year, and Payday loans are loans typically to be repaid or upon the borrower’s next paycheck. If you are running any such campaigns:
Campaigns must:
- Be licensed with the appropriate regulation authorities in the target geo (see country specific policies for 'Finance and Loans' if not listed there please contact your Account Manager or support@taboola.com)
- State typical APR of loans on the landing page
Campaigns must not:
For titles
- Include any abbreviated loan terms (i.e., “Get a $500 loan quick!”)
- Suggest that the product can solve all financial problems or help users "get rich quick"
For Landing pages
- Suggest that the product can solve all financial problems or help users get rich quick";
- Condone non-essential or frivolous spending
- Distort the serious nature of taking out short-term high-cost loans or trivialize the financial consequences of such loans
- Promote irresponsible spending
Mortgages
Campaigns must:
- Include all relevant details about repayment amounts and interest rates
- Make it clear that users are required to go through the standard qualification process, which takes time and includes a number of steps
- Clearly state any additional payment requirements such as taxes and insurance, when applicable (for example an ad suggesting that reverse-mortgages are “no payment” or have no additional fees would be rejected)
Campaigns must not:
- Suggest an official government affiliation
Examples
- Use of seals or logos or government checks in creatives or on landing pages
- Use of a landing page URL that suggests the website belongs to a government organization
- Use of company names or addresses that suggest the advertisement is promoted by a government organization
- Promise low interest rates or payment amounts that are too good to be true
Examples
- Promising rates which the fine print clarifies to be in effect for only a short period of time before adjusting to a higher amount
- Promising “historically low rates” or “act now” rates
- Promising a low repayment amount when initially only interest payment is required each month but eventually payment increases and user needs to pay off principal
- Mislead users about any terms of the product offered
- Make guarantees
Examples
- Pre-qualification or pre-approval for a loan
- Terms of the loan
- Large amounts of cash or credit automatically available to certain demographics or users
- Suggest that users can quickly or easily check to see if they qualify.
- Suggest that users will have the opportunity to receive a discount on existing credit card debt in connection with the loan.
- Use headlines that suggest the product may help users pay off their mortgage.
Credit
Credit refers to products and services relating to credit cards, credit history checks and other products and services relating to a user’s credit. The promotion of credit services is restricted on the network. Campaigns must conform to the following policies:
Campaigns must:
- Meet CFPB Clear and Conspicuous disclosure standards or their equivalent in the target geo
- When specifying terms, state the actual terms offered by the creditor clearly; no puffing or exaggerations
- When using a term that triggers additional disclosures, include a link that takes the consumer to the company’s website of additional disclosures
- Be Fair Credit Compliant in offering their services to consumers or its equivalent in the target geo
- Be promoting any of the following:
- Credit Cards
- Credit Reports and Scores
- Credit Loans (Personal, Home Equity, Mortgage, Student or Auto)
- Credit Advice
- Debt Relief Advice
- Debt Relief Management Services (excluding Credit Repair)
Campaigns must not:
- Deny their services to potential customers on the basis of race, gender, national origin or other applicable legally protected characteristics
- Hide disclosures in any way
Banks
Banks refer to financial institutions offering products and services such as checkings accounts, savings accounts and other financial services that allow a user to transact with the financial company.
The promotion of banks and bank services is restricted on the network. Campaigns must conform to the following policies:
Campaigns must:
- Be licensed by the regulatory body in the target geo (see country specific policies for 'Finance and Loans' if not listed there please contact your Account Manager or support@taboola.com)
- Be promoting any of the following:
- Bank Accounts
- Banking Services
Campaigns must not:
- Promote banks or other institutions that allow citizens to evade taxes
- Be promoting any of the following:
- Foreign Banks (relative to the target region)
- Offshore Accounts (relative to the target region)
Tax Preparation Companies
Tax Preparation Companies refer to companies that offer tax services to users online (examples: Credit Karma, Intuit/TurboTax, H&R Block).
The promotion of tax preparation companies is restricted on the network.
Campaigns must:
- Use and link to the appropriate disclaimers for the target geo
Campaigns must not:
- Advertise a service containing a false, fraudulent or coercive statement or claim
- Make misleading or deceptive statements or claims
- Claim their employees are certified by the IRS or its equivalent in the target geo unless they are properly certified
Payment Services
Payment Services refers to companies who provide money transfer services (for example Venmo, Paypal)
The promotion of payment services is restricted on the network. Campaigns must conform to the following policies.
Campaigns must:
- Include on the landing page the appropriate payment services license in the geo/state where they conduct business (typically this will be a money transmitter license)
Financial Products Restrictions By Country
Financial product promotion in the following countries is allowed, but with restrictions:
Country |
V Allowed, With Restrictions |
X Prohibited |
Argentina |
Financial products and loans (includes mortgages) must disclose:
|
|
Austria |
Short Term Loans must:
|
|
Belgium |
Short Term Loans must:
|
|
Brazil |
Banks must:
|
|
China |
Promoting credit card cash-back services is prohibited |
|
Denmark |
Short-term and payday loans must:
|
Short-term and payday loans must not:
|
France |
Short term loans must:
|
|
Germany |
Short term loans must:
|
|
India |
Financial products must:
Campaigns may promote payday and short-term loans |
Accounting services must not:
|
Italy |
Short term loans must:
|
|
Japan |
Financial institutions must:
|
Campaigns must not advertise:
|
Korea |
Financial products must:
|
|
Luxembourg |
Short term loans must:
|
|
Netherlands |
Short term loans must:
|
|
Norway |
Short-term and payday loans:
Short-term and payday loans may:
|
|
Portugal |
Short term loans must:
|
|
Russia |
Credit institutions, loans and mortgage services, insurance services must:
Credit institutions must:
Credit institutions, loans and mortgage services, insurance services include companies that promote companies that promote credit services, including bank deposits, bank accounts and transfers, deposits of precious metals, cash servicing, exchange operations, bank guarantees, e-money operations, e-wallet, and other related services. Also includes businesses that offer credit cards, and affiliates for the above. |
|
Singapore |
Campaigns must promote either:
|
|
Spain |
Short term loans must:
|
|
Sweden |
Short-term and payday loans must
Information about the interest rate:
|
Short-term and payday loans must not:
Information about the interest rate:
|
Switzerland |
Short term loans must:
|
|
United Kingdom |
Short-term or payday loans must:
|
|
United States |
Banks must:
Banks may:
Tax preparation companies must:
Short term/payday loans must:
|
Tax preparation companies must not:
Short term/payday loans must not:
|
Gambling
Gambling products allow individuals to bet money on the outcome of an event for a chance to win more money or a prize. Examples include Internet bingo, online casinos, offline casinos and sports betting.
If the target country is not listed as restricted below, campaigns must not target it at this stage.
Campaigns advertising the sale of gambling products need to comply with the following policies:
Campaigns must:
- Include responsible gaming messages
- Clearly identify the advertiser and the product
- The landing page must make it clear to users that it is promoting a product, and what that final product is
- The landing page must be clearly labeled as an advertisement or advertorial, if it’s not otherwise obvious
- No false impressions that users are on a third-party news site, or that any information is coming from an independent third party
- Branding text for any campaign must include the end product company. If the end product company is not the advertiser, then the branding text can include the name of the affiliate advertiser / agency as follows: “Advertiser” for “End Product” or “Advertiser | End Product”
- Only advertise winner stories if:
- Stories are completely true
- Advertised on an actual casino site (not a site that can be confused as a third party site)
- Dollar amounts of their winnings are not in the titles
- Each story discloses the actual odds of winning (not overstating their chances of winning). For example, when referring to the winner it would be helpful if they say something like the winner "beat the odds."
Casino referrals must:
- Use the Casino Referrals branding style: Website + Casino Referrals
State/Official/Premium Lottery may:
- Run specific money amounts in titles if the landing page includes a disclosure that the amount could be split between winners
- If it is a scratch game the titles should qualify the statement for example "up to X amount"
Campaigns must not:
- Sell US Powerball tickets outside the US
- Target minors or show images of anyone who is, or seems to be, under 25 years old, and don't show any content designed to appeal specifically to children and • minors
- Mention specific dollar amounts in titles
- Include stories about winners in creatives or landing pages, even if true if advertising through an affiliate site or third party site
- Make false promises
- No “easy,” “fool-proof,” or “low risk” language in any campaign content or the landing page
- Don’t imply that users can be trained to eliminate risk or minimize risk
- Don’t imply that gambling products can solve financial difficulties or provide "financial freedom"
- Don't refer to gambling as a way to earn "income" or "make money" or as an alternative form of "employment"
- Make socially irresponsible claims
- Don't portray gambling as indispensable or as taking priority over family, friends or professional or educational commitments.
- Don't suggest that gambling can enhance personal qualities, improve self-image or self-esteem, or help users gain control, superiority, recognition or admiration.
- Don't suggest gambling as a way to escape from professional or educational problems such as loneliness or depression.
- Don't suggest peer pressure to gamble or disparage the choice not to gamble.
- Don't link gambling to seduction, sexual success, or enhanced attractiveness.
- Don't portray gambling in a context of toughness or link it to resilience or recklessness.
- Don't suggest gambling is a rite of passage.
- Don't suggest that gambling alone is preferable to social gambling.
- No unrelated thumbnail images that indicate wealth, like cars, yachts, or extravagant living.
- Don't exploit cultural beliefs or traditions about gambling or luck.
Gambling and Gaming Restrictions By Country
Gambling and gaming promotion of any kind is prohibited in the following countries:
- Armenia
- Belarus
- China
- Indonesia
- Luxembourg
- Malaysia
- Singapore
- Spain
- Vietnam
Gambling and gaming promotion in the following countries is allowed, but with restrictions:
Country |
V Allowed, With Restrictions |
X Prohibited |
Argentina |
Campaigns must:
Campaigns targeting Buenos Aires must:
|
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Australia |
Campaigns must:
|
|
Austria |
Campaigns must:
|
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Belgium |
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Brazil |
Campaigns must:
|
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Canada |
Campaigns must:
|
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Colombia |
Campaigns must:
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Croatia |
Campaigns must:
|
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Czech Republic |
Campaigns must:
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Denmark |
Campaigns must:
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Finland |
Campaigns must:
|
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France |
Campaigns must:
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Germany |
Campaigns must:
|
Campaigns must not:
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Greece |
Campaigns must:
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Hong Kong |
Campaigns must:
|
Campaigns must not:
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Hungary |
Campaigns must:
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Iceland |
Campaigns must:
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India |
Campaigns must:
|
Campaigns must not:
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Ireland |
Campaigns must:
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Israel |
Campaigns must:
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Italy |
Campaigns must:
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Campaigns must not:
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Japan |
Campaigns must:
Campaigns may:
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Campaigns must not:
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Kenya |
Campaigns must:
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Korea |
Campaigns must:
|
Campaigns must not:
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Latvia |
Campaigns must:
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Mexico |
Campaigns must:
|
Campaigns must not:
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Netherlands |
Campaigns must:
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New Zealand |
Campaigns must:
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Nigeria |
Campaigns must:
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Norway |
Campaigns must:
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Peru |
Campaigns must:
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Philippines |
Campaigns must:
|
Campaigns must not:
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Portugal |
Campaigns must:
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Romania |
Campaigns must:
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Russia |
Campaigns must:
|
Campaigns must not:
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Serbia |
Campaigns must:
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Slovenia |
Campaigns must:
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South Africa |
Campaigns must:
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Spain |
Campaigns must:
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Sweden |
Campaigns must:
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Switzerland |
Campaigns must:
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Taiwan |
Campaigns must:
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Tanzania |
Campaigns must:
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Thailand |
Campaigns must:
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Campaigns must not:
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Turkey |
Campaigns must:
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Uganda |
Campaigns must:
|
Campaigns must not:
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Ukraine |
Campaigns must:
|
Campaigns must not:
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United Kingdom |
Campaigns must:
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United States |
Campaigns must:
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Campaigns must not:
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Gamified E-Commerce
Campaigns promoting gamified e-commerce are restricted on the network and must comply with the following guidelines:
Campaigns must:
- Drive directly to the company's website/store
Campaigns must not:
- Make false statements about “leftover” inventory that give users the impression that the products are discounted due to inventory reasons.
- Use prices in titles.
- Use false sense of urgency (for example: "Get this now as they are running out fast”).
- Use advertorial pages.
Healthcare
The promotion of healthcare products, services and content is restricted.
Campaigns advertising the sale of healthcare products and content need to comply with the following policies:
Campaigns must:
- Ensure content/product complies with all applicable regulatory guidelines and local laws, if promoting health care services, health or wellness products and weight loss/dietary products or supplements.
Health claims about a product and/or its ingredients must:
- Be easily substantiated by general knowledge or otherwise more specific claims must be supported by studies directly related to the product or its ingredients using peer reviewed clinical studies, consumer testing or other scientific evidence linked to the landing page.
Example: Video on the landing page claims that Product X, a turmeric supplement, is anti-inflammatory and that it may help reduce pain.
The linked studies demonstrate that turmeric helps reduce inflammation.
However, there is no study that shows Product X, turmeric, or any other ingredient helps reduce pain.
Advertiser’s campaign would be rejected because at least one claim was not properly supported.
Campaigns must not:
- Make exaggerated health claims
- Claim to prevent, cure, reverse any disease
- Claim to get users pregnant
- Claim to naturally restore 20/20 vision
- Promote
- The sale of organs and blood
- Illicit or recreational drugs
- Treatments and prevention for Sexually Transmitted Diseases
- Direct sale of prescription drugs (see Online Pharmacies and Men’s Health below)
In addition to the general healthcare policies above, we have policies for the following:
- Online Pharmacies
- Contraception
- Self Improvement
- Weight loss
- Supplements
- Diabetes
- Men’s Health
Other related policies include:
- FDA Approval
- Auto Renewal Subscription Services
Online Pharmacies,
The promotion of online pharmacies is restricted on the network.
*Please make sure to check the ‘healthcare’ country specific policies for more details.
Campaigns must:
- Have prior permission from Taboola.
- Promote products/services that are licensed in their state, governing/regulatory authority.
Example: Online pharmacies advertising in the United States must be verified by the National Association of Board of Pharmacies (NABP - state board of pharmacy).
- Employ a licensed pharmacist to answer consumer questions.
Campaigns may:
- Promote online pharmacies advertisements (not direct advertising for prescription or ‘Over- the-counter drugs).
Campaigns must not:
- Promote the direct sale of prescription pharmaceuticals.
- Direct consumers to ungated content that allows a consumer to buy prescription medicine online.
Purchasing of prescription drugs must: *exceptions for men’s health products and services
- Be gated through user sign in.
- Require a user to have a valid prescription from a doctor.
- Provide a physical address and telephone number within the US.
Important Note for UK and EU Countries
- Products/services must be registered with the relevant pharmaceutical authorities in the countries that their ad campaign targets.
- May only promote in the following countries: UK, Austria, Czech Republic, Denmark, Germany, Netherlands, Norway, Portugal, Slovakia and Sweden.
- Must not target countries other than those above.
- Prescription drug terms cannot be used in ad text or landing pages.
Contraception
The promotion of contraception is restricted on the network.
Campaigns for contraception must conform to the following policies:
Campaigns must:
- Be tasteful
- Be labelled low brow except in the cases below
Campaigns must not:
- Be prescription medicine
- Be sexually suggestive
Self Improvement
The programs, products, and services in this category offer solutions for physical, mental, financial or spiritual improvement. Examples of self-improvement topics include weight loss, nutrition, brain function improvements such as improved memory or cognitive function, hair strengthening products and vision improvements.
Campaigns advertising the sale of self improvement products and services need to comply with the following policies:
Campaigns must not:
- Make unrealistic claims about potential results
- Claim to Improve memory, cognitive function or prevent cognitive impairment without valid peer reviewed clinical studies linked to the landing page
- Claim to prevent or reverse the effects of hair loss, or makes hair grow faster without valid peer reviewed clinical studies linked to the landing page
Weight Loss
The promotion of weight loss content/products and services is restricted on the network.
Campaigns for weight loss must conform to the following policies:
Campaigns must not:
- Target sensitive groups - minors, disease carriers, persons with disabilities, etc.
- Claim to cause substantial weight loss by wearing a product on the skin.
Thumbnails and titles must not:
- Include specific weight loss amounts, e.g., "This woman lost XX lbs in XX days")
- Include images of obese people
Landing Page
Must:
- Disclose that weight loss is achieved as part of a healthy reduced-calorie diet and exercise program
- Use verified testimonials
May:
- Include before/after representations
- Use images of people in fitness outfits
Must not:
- Use images deemed racy (bikini, underwear, etc.), suggestive or fake-photoshopped in before and after images
Specific weight loss amount claims
Must:
- Be accompanied by a disclosure of the amount of time it took to lose the weight (e.g. “I lost 4 pounds in two weeks”)
- Disclose typical results consumers can expect to achieve when
- A featured consumer lost weight at a faster rate than a typical consumer can expect (Sample disclosure: “Typical clients/consumers lose 1-2 pounds per week on average”)
- An ad refers to the rate of weight loss e.g. "Lose weight quickly” (Sample disclosure: “Typical clients/consumers lose 1-2 pounds per week on average”)
Must not:
- Claim to cause weight loss of 2 lbs or more a week for a month or more without dieting or exercise
- Claim to cause weight loss of 3 lbs. per week for more than 4 weeks with diet and exercise
*Weight Loss Supplements must also comply with all supplement policies
Supplements
The supplement policy includes both products intended for humans and animals.
Campaigns advertising the sale of supplement products need to comply with the following policies:
Medical/Health claims must be easily substantiated by general knowledge or otherwise more specific claims must be supported by studies directly related to the product or its ingredients using peer reviewed clinical studies, consumer testing, or other scientific evidence linked to the landing page
Campaigns may:
- Promote supplements on well-known e-commerce sites without supporting clinical studies for health claims
Diabetes
The promotion of diabetes treatment and/or prevention products are restricted on the network.
Campaigns may:
- Mention glucose and sugar levels
- Claim to help manage the symptoms of diabetes (without mentioning diabetes) if appropriate supporting clinical studies are linked to the landing page
Campaigns must not:
- Mention diabetes (allowance may be granted on a case by case basis)
- Make health or therapeutic claims
Campaigns for supplements must:
- Include the appropriate disclaimers
Example: These statements have not been evaluated by the Food and Drug Administration or any medical authority. This product is not intended to diagnose, treat, cure or prevent any disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional. You should not use the information on this site for diagnosis or treatment of any health problem or as a substitute for medication or other treatment prescribed by your physician or health care provider. You should consult with a physician or healthcare professional before starting any diet, exercise or supplementation program, before taking any medication or food supplement, or if you have or suspect you might have a health problem. Always check the packaging and product label prior to using any products. If there are discrepancies, customers should follow the information provided on the product packaging and label.
Campaigns for supplements must not:
- Claim to be an alternative to or more effective than conventional 'Over-the-counter' or prescription medicines
Men’s Health
The promotion of men's health products and services are restricted on the network.
Titles:
- Only use the abbreviation of ED (not: erectile dysfunction)
- Must not use the terms 'Erectile Dysfunction' or 'Viagra'
All advertisers may:
- Promote a prescription service i.e. offer to fill medical prescriptions online (not the direct sale of prescription drugs)
Online Pharmacies only may:
- Promote the direct sale of prescription drugs (as an exception to the Online Pharmacies policy mentioned above)
Advertisers other than online pharmacies must not:
- Promote the direct sale of specific medicines including supplements and prescription drugs
FDA Approval
Any campaign claiming FDA approval must provide a hyperlink on the landing page to the FDA approval of the advertised product. The link can be on a disclaimer at the bottom of the landing page. Details can be found on the FDA database search engine.
Auto-Renewal Subscription Services
V Details of the subscription terms must be disclosed clearly and conspicuously before purchase.
- On the product purchase page, visitors must be required to specifically opt-in to any auto-renewal option. Visitors must check a box that clearly discloses the subscription terms.
- If a purchase page does not contain an auto-renewal opt-in disclosure, and you do not have control over that purchase page, then your landing page must disclose the auto-renewal clearly and conspicuously.
- Example: "X supplement offers a 14-day trial for just $4.95 in shipping, but after you'll continue getting a new supply every month at the usual rate of $39.99").
X Campaigns must not use any language that hides the fact that there is an auto-renewal subscription.
- Campaigns may only claim a product or service is “free”, if the claim is immediately followed by a disclosure of the subscription details.
- Campaigns may only reference a “trial” period if it discloses the length of the trial period.
Healthcare By Country
Healthcare promotion in the following countries is allowed, but with restrictions:
Country |
V Allowed, With Restrictions |
X Prohibited |
Argentina |
Campaigns promoting over-the-counter medicine must:
Campaigns promoting medical devices must:
|
Campaigns must not:
Example: “See better results when you take this vitamin daily instead of eating breakfast!”
Example: “Your stress level will decrease if you take this supplement every day”
Example: “Boosts vitamin levels that are proven to reduce risk of cancer.”
Example: "You’ll be 3 times less likely to catch the flu if you take this supplement daily.” |
Australia |
If making therapeutic or disease related claims product/service must:
Example: A therapeutic claim is a statement that claims or is used in connection with
Therapeutic claims such as; “A simple fix for snoring and sleep apnea” would be prohibited in Australia if the product is not registered. Assisted Reproductive Technology (ARF, IVF) must:
|
Campaigns must not:
|
Brazil |
Health Products must:
Medical and Hospital Services must:
Online Pharmacies must:
Supplements must:
|
Weight loss campaigns must not:
Supplements must not:
|
Canada |
Over-the-counter Drugs, Natural Health Products, Vaccines, and Medical Devices must:
Examples: Product Use: Relieves allergy symptoms: sneezing, runny nose, and itchy, watery eyes
Product Use: For fever reduction and pain relief
Prescription Drugs must
Online Pharmacy Services may:
|
Online Pharmacy Services must not:
Prescription drugs must not:
|
China |
Medical Services must:
Online Pharmacies must:
Supplements must:
|
Online Pharmacy Services must not:
Supplements must not:
Examples: This supplement is guaranteed to reduce your stress level.”
Examples: “This supplement will improve your heart rate, lower your cholesterol, and contribute to better health.”
Examples: “Due to pollution and a high-carb diet, sudden fatal heart attacks can happen without notice. The only solution is to take our supplement, which will prevent this.” Testimonials + Endorsements must:
Campaigns must not promote:
|
France |
Testimonials + Endorsements from medical and scientific professionals must:
|
Campaigns must not:
|
Germany |
Medical Devices, Over-the-counter Drugs, and Health Claims (includes ads with any claims about a medical condition or plastic surgery) must:
Online Pharmacies must:
|
Campaigns must not:
Medical Devices, Over-the-counter Drugs, and Health Claims (includes ads with any claims about a medical condition or plastic surgery) must not:
Online Pharmacies must not:
|
India |
Medical Services must:
|
Campaigns must not:
|
Israel |
Non-Prescription Medicines must not:
Campaigns must not promote:
|
|
Italy |
Campaigns must not:
Over-the-counter medicines must not:
|
|
Japan |
Testimonials must:
Pharmaceuticals, Quasi-drugs and Medical Devices (includes energy drinks containing taurine, vitamin preparations, hair styling products, bath preparations, skin whitening products, acne products, anti-dandruff shampoos, toothpaste, mouthwash, sunscreen, and hair dying products.)
Pharmaceuticals, Quasi-drugs and Medical Devices may:
Weight loss campaigns must:
|
Campaigns must not:
Pharmaceuticals, Quasi-drugs and Medical Devices must not
Food and supplements:
Examples:
Weight loss campaigns must not:
|
Korea |
Medicine promotions must:
Medical equipment promotions must:
Pharmaceuticals promotions must:
Supplements and food
|
|
Mexico |
Online Pharmacies must:
Health and human consumption products (includes health services, herbal remedies, medical equipment, pesticides, cosmetic surgery procedures, beauty services, food and non-alcoholic beverages) must:
|
Online Pharmacies must not:
Campaigns must not promote:
|
New Zealand |
Online pharmacies must:
Therapeutic products (includes Medicines, medical devices, cell and tissue therapies) must:
|
|
Russia |
Supplements must:
Examples: For video ads: this warning must
For landing page ads: this warning must occupy ten percent (10%) of the page. |
Medicines, Medical Equipment, Diagnostic and Treatment Methods must not:
Supplements
Campaigns must not promote:
|
Singapore |
Medicines / pharmaceuticals (includes traditional medicine, homeopathic medicine, quasi-medicinal products (Examples: medicated soaps, beverages, toothpastes, dental chewing gum, medicated oil) must:
|
Medicines / pharmaceuticals must not:
Campaigns must not promote:
|
Spain |
Supplements and food campaigns must:
|
Campaigns must not promote:
Supplement and food campaigns must not:
Weight loss campaigns must not:
|
Turkey |
Food and supplements must not:
Campaigns must not promote:
Promoting pharmaceuticals and medicinal products is prohibited.
Campaigns for supplements must not:
|
|
United Kingdom |
Campaigns must not promote:
|
|
United States |
Prescription drugs may promote:
Food and supplements must:
|
Prescription drugs must not:
Campaigns must not promote:
|
Investments
Taboola defines Investment Products generally as financial instruments purchased by a consumer with the expectation of a return in value over time. Taboola strives to provide users with adequate information and disclosures to protect against harmful and deceitful practices. Advertisers may not promote any products, services, or offers that use deceptive or misleading practices that may cause consumers to lose money.
Investment products are restricted on the network. Campaigns must conform to the policies below:
Campaigns advertising investments need to comply with the following policies:
Campaigns must:
- Include clear risk notices
Examples:
- It must be clear that users are being asked to make an investment that can lose money
- Here are some sample risk notices for reference:
“Trading involves significant risk of loss and is not suitable for all investors. You should carefully consider your investment objectives, level of experience and risk appetite before making a decision to trade with us. Most importantly, do not invest money you cannot afford to lose.”
- Note: it is the advertiser’s responsibility to consult with their lawyers and include all risk notices required to comply with all applicable laws and regulations. Do not share any of the sample language above without encouraging advertiser to consult their own lawyers.
- Clearly disclose all fees
- Verify any third party endorsements and hyperlink endorsements on the landing page to the respective websites
- Clearly identify the advertiser and the product
Examples:
- The landing page must make clear to users that it is promoting a product, and what that final product is
- Branding text for any campaign must include the end product company. If the end product company is not the advertiser, then the branding text can include the name of the affiliate advertiser / agency as follows: “Advertiser” for “End Product” or “Advertiser | End Product”
Campaigns must not:
- Make false promises
- Use “easy,” “fool-proof,” or “low risk” language in thumbnails, headlines, on the landing page or at any point in the user funnel
- Make guarantees
- Mention specific dollar amounts, even if it is a true story of what others have earned
- Use user testimonials, even if they are true stories of what others have experienced
- State or imply that users can get rich through these products
- State or imply that users can be trained to eliminate risk or minimize risk
- State or imply that these products can solve financial difficulties or provide "financial freedom"
- Use unrelated thumbnail images that indicate wealth, like cars, yachts, or extravagant living (Images of money or investment charts are permissible)
- Images that show minors or any elements that could target minors
- Use hidden fees
- Make exaggerated money making claims
- Promote:
- Direct ads/search ads for investment products and services
- Penny Stocks
- Binary Options (allowed on a case by case basis with Taboola’s permission)
- Pyramid/Ponzi schemes
The following products and services have additional policies that apply:
- Investment management services
- Forex
Investment Management Services
Products and services must:
- Be licensed by the appropriate regulation body in the target geo (see the country specific policies for 'Investments' for details, if not listed please contact your Account Manager or support@taboola.com) (*does not include personal wealth management tools)
- State that they are licensed in the disclosures
Campaigns must:
- Be promoting one of the following
- Broker Dealers
- Stock Brokerage
- Asset Management
- Exchange Traded Funds
- Financial Advisors
- Personal wealth management tools (may run without licensing requirements specified above)
Disclosures must:
- Be clearly and immediately visible on the landing page without needing to click elsewhere or away from the page
- State that investments are subject to risk, including a possible loss of the amount that was invested: must tell investors they may lose money
- Include risk notices that make it clear that users are being asked to make an investment that can lose money
Example: “Trading involves significant risk of loss and is not suitable for all investors. You should carefully consider your investment objectives, level of experience and risk appetite before making a decision to trade with us. Most importantly, do not invest money you cannot afford to lose.”
Landing pages must:
- Provide contact information for the physical location of the business
Fees must:
- Be disclosed clearly in the ad or landing page
Campaigns affiliated with a third-party accreditation agency must:
- Provide third-party accreditation agency's accreditation/licenses to offer financial services
Campaigns must not promote any products, services or offers that use deceptive of misleading practices that may cause consumers to lose money for example:
- Guaranteeing an increase in wealth to potential investors
- Telling potential investors they will make large sums of money by signing up
- Claiming they will get better results than a competitor
- Claiming that investing is risk free
Forex
Forex refers to the forex market consisting of banks, brokers, institutions, and individual traders trading national currencies through an electronic network.
The promotion of forex products and services is restricted on the network. Campaigns must conform with the following policies:
Products and services must:
- Be licensed by the appropriate regulatory body/ies in the target geo (see the country specific policies for 'Investments' for details, if not listed please contact your Account Manager or support@taboola.com)
Campaigns must:
- Disclose all fees associated with a consumer using their services
- Be promoting the following
- Forex Trading Platforms
- Forex Trading offers and products
Campaigns must not:
- Make any material representations that would mislead consumers
- Promote the following:
- Binary Options
Investments by country:
The promotion of investments are prohibited in the following countries:
- Canada
- China
The promotion of investments is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Argentina |
Products and services must:
Capital markets - public offering of securities must:
|
|
Australia |
Claims to benefit the user must:
Products and services must:
|
|
Austria |
Investment management services and forex must:
|
|
Bahrain |
The advertising of investment content and products in Bahrain is permitted. |
|
Belgium |
Investment management services must:
|
|
Brazil |
Products and services must:
|
|
Chile |
Products and services must:
|
|
Colombia |
Products and services must:
|
|
Denmark |
Investment management services and forex must:
|
|
France |
Investment management services and forex must:
|
|
Germany |
Products and services must:
|
|
Hong Kong |
Products and services must:
Advertisement must:
|
Advertisement must not:
|
India |
Products and services must:
Campaigns may:
|
Campaigns must not promote:
|
Italy |
Investment management services and forex must:
Campaigns may:
|
|
Japan |
Commodity futures must:
|
Commodity futures must not:
|
Korea |
Products and services must:
|
|
Kuwait |
The advertising of investments content and products in Kuwait is permitted. |
|
Luxembourg |
Investment management services and forex must:
|
|
Mexico |
Products and services must:
|
|
Netherlands |
Advertisers must:
|
|
New Zealand |
Products and services must
Campaigns must:
Campaigns may:
|
Campaigns must not:
|
Norway |
Investment management services and forex must:
|
|
Oman |
The advertising of investments content and products in Oman is permitted. |
|
Peru |
Products and services must:
|
|
Poland |
Products and services must:
|
|
Portugal |
Investment management services and forex must:
|
|
Qatar |
The advertising of investments content and products in Qatar is permitted. |
|
Russia |
Brokering, investment services and securities must:
Securities only must:
Forex and currency exchange must:
|
Campaigns must not:
|
Saudi Arabia |
The advertising of investments content and products in Saudi Arabia is permitted. |
|
Singapore |
Campaigns must:
Products and services must:
Electronic mail or website advertising must:
|
|
South Africa |
Products and services must:
|
|
Spain |
Investment management services and forex must:
|
|
Sweden |
Investment management services and forex must:
|
|
Switzerland |
Investment management services and forex must:
|
|
Taiwan |
Forex and CFD must:
|
Forex and CFD must not:
|
United Arab Emirates |
The advertising of investments content and products in The United Arab Emirates is permitted. |
|
United Kingdom |
Investment management services and forex must:
|
Campaigns must not:
|
United States |
Campaigns must:
Investment management services must:
|
Campaigns must not:
|
Legal Services
The promotion of legal services is restricted on the network. If the target country is not listed below, campaigns must not target it at this stage.
Legal services by country
The promotion of legal services is prohibited in the following countries:
India
The promotion of legal services is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Israel |
Campaigns must:
|
|
United Kingdom |
Campaigns must:
|
Campaigns must not:
|
United States |
Campaigns must:
|
Political
The promotion of political content and parties is restricted. Please note that special attention will be paid during sensitive periods like during the election campaign cycle and may result in small amendments or changes in this policy during these periods.
The promotion of political content and advertising needs to comply with the following policies:
Political advertisements must:
Landing pages must:
- Include the appropriate disclosures on the landing page
- Messages authorized and financed by a candidate: The landing page must include a note identifying who paid for the message (i.e., “Paid for by [CANDIDATE]”).
- Messages authorized but not financed by a candidate: The landing page must identify who paid for the communication and that the candidate authorized the message (i.e., "Paid for by [CLIENT] and authorized by [CANDIDATE]").
- Messages not authorized by a candidate: The landing page must include a disclaimer identifying who paid for the message and state that it was not authorized by any candidate. (i.e., “Paid for by [CLIENT] and not authorized by any candidate or candidate’s committee").
- Coordinated Party Expenditures: For ads made as coordinated party expenditures before a nominee is chosen, the landing pages must identify the committee that paid for the message (i.e., "Paid for by [CLIENT]").
Branding texts must:
- Be branded according to the following guidelines:
- Branding text: “[CANDIDATE]”
- Branding text: "[CLIENT] for [CANDIDATE]"
- Branding text: "[CLIENT]"
- A disclaimer identifying who paid for the message and that the message is not authorized by any candidate must appear on the landing page.
- Branding Text: “[CLIENT]”
- Messages authorized and financed by a candidate: The branding text must identify who paid for the message (i.e., the candidate).
- Messages authorized but not financed by a candidate: The branding text must identify who paid for the communication and that the candidate authorized the message.
- Messages not authorized by a candidate: The branding text must include a disclaimer identifying who paid for the message.
- Coordinated Party Expenditures: For ads made as coordinated party expenditures before a nominee is chosen, the branding text must identify the committee that paid for the message.
Political by country
The promotion of political ads is prohibited in the following countries:
- Brazil
- China
- Japan
- Korea
- Russia
The promotion of political ads are permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Israel |
Campaigns may:
|
Campaigns must not:
|
United States: Please consult your account manager or support if you have any questions
Sweepstakes and Contests
The advertising of sweepstakes and contests content and products is restricted.
Campaigns must conform to the following policies:
Titles must not:
- Include dollar amounts unless advertiser qualifies it by stating there is a "chance" to win that amount (Example: Enter for a chance to win $10,000)
Sweepstakes and contests by country
The promotion of sweepstakes and contests is prohibited in the following countries:
- China
- Russia
The promotion of sweepstakes and contests is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Argentina |
The advertising of sweepstakes and contests content and products in Argentina is permitted. Local presence and registration no longer required as of February 2018, so global companies can target Argentina with sweepstakes and contest content: |
|
Australia |
Chance-based games (examples: random draw promotions, instant win games) must:
Campaigns may advertise:
|
Chance-based games must not:
|
Brazil |
Chance-based games must not:
|
|
Germany |
Campaigns must:
Opt-ins must (if the site wishes to obtain participant consent to receiving ads from the organizer or a third party, strict rules apply):
|
Opt-in's must not:
|
Italy |
The advertising of sweepstakes and contests content and products in Italy is restricted. Please consult Policy for pre-approval before submitting your campaign. |
|
Korea |
Prizes in connection with the sale of a product or service must:
|
|
Singapore |
Contests involving skill must (for example Essay contests, photo contests, user-generated content contests):
Chance-based games may (for example Random draw promotions, instant win games):
|
|
United States |
Campaigns must:
|
|
United Kingdom |
Campaigns must:
|
Travel and Tourism
The promotion of travel and tourism is permitted with restrictions.
Campaigns promoting visa and green card lottery assistance must:
- Be legitimate and reputable. In most cases, the advertiser must be registered with an authorizing body in the destination country permitting them claim to provide legal advice related to visas and green cards
Campaigns promoting visa and green card lottery assistance must not:
- Be misleading or use misleading language to suggest that the users are guaranteed a visa by using this service
- Target countries that are ineligible for a visa or green card in the destination country
The promotion of travel and tourism is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Tourism Agencies must:
Lodging or Holiday Accommodations (hotels, hostels, bed & breakfast, resorts, etc) must:
|
|
Japan |
Campaigns may:
|
|
United States |
Campaigns may:
|
Other Categories
Automotive Vehicles.
Campaigns must comply with all legal requirements related to the promotion and sale of automotive vehicles.
The promotion of automotive vehicles is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Campaigns must:
|
|
France |
Campaigns must not:
|
|
United States |
Campaigns must:
|
Charities and social initiatives
Campaigns must comply with all legal requirements related to the promotion of charities and social initiatives.
Campaigns must:
- Be a registered charity to run Safe (i.e. on our top publishers). Unregistered fundraising activities may only run low brow/gossip/unsafe
- Have prior approval from policy
Campaigns must not:
- Have violent or shocking images in thumbnails or landing pages.
- Have mildly violent images in thumbnails.
The promotion of charities and social initiatives is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Russia |
Campaigns may:
|
Campaigns must not:
|
Chemicals
Campaigns must comply with all legal requirements related to the promotion of chemicals.
The promotion of chemicals is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
China |
Campaigns must not promote:
|
|
Russia |
Campaigns must not promote:
|
Computer Technology
Campaigns must comply with all legal requirements related to the promotion of computer technology
Campaigns must not promote computer “optimization” software.
The promotion of computer technology is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Educational courses/teachings offering graduation courses/degrees* must:
Courses offering diplomas that are recognized by the MEC after graduation* must:
*Above policies exclude courses not related to Higher Education and High Schools who don't require MEC approval |
Education
Campaigns must comply with all legal requirements related to the promotion of education.
The promotion of education is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Educational courses/teachings offering graduation courses/degrees* must:
Courses offering diplomas that are recognized by the MEC after graduation* must:
*Above policies exclude courses not related to Higher Education and High Schools who don't require MEC approval |
Food
Campaigns must comply with all legal requirements related to the promotion of food
For health claims and supplement products see ‘healthcare’.
The promotion of food is permitted with restrictions in the following countries
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Campaigns must not:
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Canada |
Comparison of food products must:
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India |
Campaigns must not:
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Russia |
Infant food products must:
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Infant food products must not:
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Singapore |
Campaigns must:
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Brazil |
Campaigns must not:
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Insurance
Campaigns must comply with all legal requirements related to the promotion of insurance.
Campaigns must not:
- Make false promises (for example “Seniors or drivers are getting a big pay day")
- Use a false sense of urgency (for example these titles "You must do this today...", "You must do this on...")
- Use creatives that intentionally or unintentionally mislead users
The promotion of insurance is permitted with restrictions in the following countries
Country |
V Allowed, With Restrictions |
X Prohibited |
Russia |
Campaigns must:
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Plants and Animals
Campaigns must:
- Comply with all legal requirements related to the promotion of plants and animals.
Campaigns must not:
- Promote exotic or endangered species of animals or plants.
The promotion of plants and animals is permitted with restrictions in the following countries
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Commercial products must:
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Campaigns must not promote:
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China |
Seeds and plants must:
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Radar Detectors
Campaigns must comply with all legal requirements related to the promotion of radar detectors.
Campaigns must not promote illegal activity or the use of the equipment for a non-legitimate use.
The promotion of radar detectors is prohibited in the following countries
- Australia
- Canada
- France
- Germany
Real Estate
Campaigns must comply with all legal requirements related to the promotion of real estate.
Also see ‘investments’ and ‘finance and loans’ for relevant policies.
The promotion of real estate is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Sale and lease of real property must:
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Religion
Campaigns must comply with all legal requirements related to the promotion of religion.
Campaigns must not:
- Be offensive, intolerant or threatening or misleading.
The promotion of religion is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
France |
Campaigns must not promote scientology |
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Germany |
Campaigns must not promote scientology |
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India |
The promotion of religious content and products in India is prohibited. |
Retail
Campaigns must comply with all legal requirements related to the promotion of retail.
The promotion of retail is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Physical Stores
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Sex Toys
The promotion of sex toys strictly prohibited in all other countries except those listed below where it is permitted with restrictions:
Campaigns must not:
- Show any nudity, or sexually suggestive content
- Target any child oriented publishers
Permitted to run in the following countries only:
- Austria
- Germany
- Switzerland
Surveillance and Spy Equipment
Campaigns must comply with all legal requirements related to the promotion of surveillance and spy equipment.
Campaigns must not:
- Promote illegal activity or the use of the equipment for a non-legitimate use (for example illegal purposes or for pleasure).
TV and Telecommunications
Campaigns must comply with all legal requirements related to the promotion of TV and telecommunications.
The promotion of TV and telecommunications is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Brazil |
Products and services must:
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China |
Campaigns must not:
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Singapore |
Telecommunication and radio communication equipment (including toy walkie-talkies) must:
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Utilities
Campaigns must comply with all legal requirements related to the promotion of utilities.
The promotion of utilities is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
France |
Energy Sector must:
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Pyrotechnics
Campaigns must comply with all legal requirements related to the promotion of pyrotechnics.
The promotion of pyrotechnics is permitted with restrictions in the following countries:
Country |
V Allowed, With Restrictions |
X Prohibited |
Russia |
Promotion of pyrotechnics is permitted. |
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Singapore |
Promotion of pyrotechnics is permitted. |
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Turkey |
Promotion of pyrotechnics is prohibited. |
Other Country Specific Restrictions
Country |
V Allowed, With Restrictions |
X Prohibited |
Argentina |
Campaigns must not:
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Australia |
Campaigns featuring Aboriginal people must:
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Austria |
All Campaigns (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement)
Legal Entities
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Brazil |
Ads for all types of products and services must include:
Advertisers and Agencies must:
Surveys or statistics must:
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Any reference to surveys or statistics should only be to an identifiable and responsible source, and the use of partial data of a survey or statistic cannot lead to distorted findings or to conclusions opposed to those that would be reached through the use of all available data. |
China |
Campaigns must not:
Comparative Advertising must not:
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France |
Disclosures must:
Examples: Photographs that show any part of a man or woman's body; photographs used to sell weight loss products or muscle building supplements; photographs that provide demonstrations of skin care products Testimonials + endorsements from medical and scientific professionals must:
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Campaigns must not:
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Germany |
All Campaigns must (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement)
Advertorials must: Legal entities must:
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Campaigns must not:
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India |
Campaigns must:
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Campaigns must not:
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Israel |
Comparative claims must:
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Campaigns must not:
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Italy |
Campaigns must:
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Japan |
Comparative claims must:
Campaigns must clearly list:
Testimonials must:
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Korea |
Sponsored testimonials and endorsements must (Note: Any paid-for user comments on corporate blogs must contain disclosure of financial relationship):
Prizes in connection with the sale of a product or service must:
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Mexico |
Campaigns must:
Price advertising must:
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Price advertising must not:
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New Zealand |
Campaigns must:
Special offers must:
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Campaigns must not:
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Russia |
Campaigns must:
Comparative Claims must (for example direct comparisons with other products, and also general comparisons (Examples: “the best” or “one of the best”):
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Campaigns must not:
Comparative claims must not:
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Singapore |
Disclosures must:
Comparative claims must:
Price advertising must:
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Comparative claims must not:
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Spain |
Disclosures must:
Comparative advertising must:
Use of studies must (for example use of research, tests, studies, or statistics, or any technical or scientific data):
Campaigns may:
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Comparative advertising must not:
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Switzerland |
All Campaigns must (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement):
Legal entities must:
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Thailand |
Campaigns must not:
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Turkey |
Campaigns must not:
Comparative Advertising must not:
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United Kingdom |
Comparative claims must:
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Campaigns must not:
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United States |
Rebates must:
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