Campaign Rejection Reasons – Taboola Advertiser Help Center

In this article you'll learn about Taboola's campaign rejection reasons and how to amend your ads to conform to our policies.

Every campaign (or advertisement) that runs on the Taboola network must be reviewed by our content review team. If the campaign cannot run on the network, you will see “Rejected” as the campaign status. This means it is not compliant with our Advertising Policies. You can learn more on how to check the status of your campaign here.

This article will review the possible reasons for a campaign rejection. You can learn more here about how to resubmit a campaign for review after you have fixed the issue.

Campaign Rejection Reasons

Thumbnail is not aligned with the campaign safety level

This means that the thumbnail (includes GIF’s and video stills) of your ad may not align with the current campaign quality rating.

How to Fix This

Three options

Put the ads in a new campaign (recommended by Taboola)
Fix the ads and resubmit them to the same campaign
Change the existing campaign safety rating (not recommended)

The first option is to create a separate campaign for the lower safety ads. Find out how to submit a campaign here (recommended by Taboola).

Alternatively, you can amend the ads to match the safety of the campaign. To do this consult our campaign safety rating guidelines to better understand our safety ratings.

Additionally, you can reach out to your Account Manager or to support@taboola.com to request a change to the safety rating of the existing campaign. Keep in mind that this may restrict how the campaign scales on the network and we don’t recommend it for this reason.

Some common explanations why campaign ads get rejected for this reason include:

Using gimmicky components (i.e. highlighted area, x-rays, fast gifs, drawn circles
Using image/s of an unflattering closeup of a body part without defects on skin.
Using bizarre or weird images
Using images featuring weapons, drugs or needles
Using images featuring belly fat
Using images/s of relatives of a celebrity who are not famous themselves
Using mildly suggestive images or images featuring passionate or intimate kissing

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or ad, click here.

Title is not aligned with the campaign safety level

This means that the title of the ad does not align with the current campaign safety rating (see below for examples).

How to Fix This

Three options

Put the ads in a new campaign (recommended by Taboola)
Fix the ads and resubmit to the same campaign
Change the existing campaign safety rating (Not recommended)

The first option is to create a separate campaign for the lower safety ads. You can find out how to submit a campaign here (recommended by Taboola).

Alternatively, you can amend the ads to match the safety of the campaign. To do this consult our campaign safety rating guidelines to better understand our safety ratings.

Some common explanations why campaign ads get rejected for this reason include:

Using exaggerated or sensationalized language
Using gimmicky words or phrases
Using more than one punctuation mark
Contains more than one word in uppercase
Refers to a particular slide in the title (“Wait till you see slide #...”)
Using unverifiable statistics for entertainment purposes
Using colloquialisms, abbreviations, non-standard symbols
Using toilet humour or mean-spirited content
Exploiting misfortune (“If you thought you were having a bad day, wait until you see these photos”)
Exploiting the reader's insecurities
Focusing on negative celebrity gossip or objectifying celebrities

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or ad, click here.

Landing Page is not aligned with the campaign safety level

This means that the landing page of the ad does not align with the current campaign safety rating (see below for examples).

How to Fix This

Three options

Put the ads in a new campaign (recommended by Taboola)
Fix the ads and resubmit to the same campaign
Change the existing campaign safety rating (Not recommended)

The first option is to create a separate campaign for the lower safety ads. You can find out how to submit a campaign here (recommended by Taboola).

Alternatively, you can amend the ads to match the safety of the campaign. To do this consult our campaign safety rating guidelines to better understand our safety ratings.

Some common explanations why campaign ads get rejected for this reason include:

Using toilet humour
Contains mean-spirited content
Contains content that negatively focuses on physical attributes
Exploiting the reader’s insecurities
Contains negative celebrity gossip
Focusing on relatives of a celebrity who are not famous themselves
Contains mildly suggestive content e.g. passionate or intimate kissing

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or ad, click here.

Thumbnail is not related to / does not match the content on the landing page

This means that the thumbnail (includes GIF’s and video stills) doesn’t seem to directly reflect the content on the corresponding landing page.

How To Fix This

Amend the thumbnail of the ad and resubmit the campaign.

Ensure the thumbnail relates directly to the product, service, or content on the landing page and creates the correct user expectations of what is on the landing page.
Ensure the thumbnails don’t misrepresent the product, service, or content on the landing page.
Ensure the appropriate support for all statements or claims made in the thumbnail appear on the landing page.

Some common explanations why campaign ads get rejected for this reason include:

Using images that are not directly related to the content on the landing page
Using images that don’t match the first few slides of the slideshow on the landing page
Using mildly suggestive images that have no relation to the content on the landing page
Using an image that does not make sense with the title
Uses a text that is not consistent with language on the landing page
Creating a false sense of urgency
Making a false or exaggerated claim

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Title is not related to / does not match the content on the landing page

This means that your title doesn’t seem to directly reflect the content on the corresponding landing page.

How To Fix This

Amend the title of the ad and resubmit the campaign.

Ensure the title relates directly to the product, service, or content on the landing page and creates the appropriate user expectations of what is on the landing page.
Ensure the title doesn't misrepresent the product, service, or content on the landing page.
Ensure the appropriate support for all statements or claims made in the title appear on the landing page.

Some common explanations why campaign ads get rejected for this reason include:

Making statements or claims that misrepresent the content of the landing page
Making statements or claims that misrepresent the first few slides of the slideshow on the landing page
Using a language that does not correspond with the language used on the landing page
Creating a false sense of urgency:

“Warning, severe weather alert in your area” - Prohibited

“Get the latest weather alerts direct to your phone” - Permitted

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Video Creative is not related to / does not match the content on the landing page

This means that the video creative doesn’t seem to directly reflect the content on the corresponding landing page.

How To Fix This

Amend the video creative of the ad and resubmit the campaign.

Ensure the video creative relates directly to the product, service, or content on the landing page and creates the correct user expectations of what is on the landing page
Ensure the video creative doesn't misrepresent the product, service, or content on the landing page
Ensure the appropriate support for all statements or claims made in the video creative appears on the landing page

Some common explanations why campaign ads get rejected for this reason include:

Making statements or claims that misrepresent the content of the landing page
Creating a false sense of urgency
Using images that misrepresent the content of the landing page
Using mildly suggestive images that have no relation to the content of the landing page (for example images of intimate kissing for a vacuum cleaning service)

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Thumbnail - Inappropriate, offensive, shocking, or sexual image in thumbnail

This means that your thumbnail (includes GIF’s and video stills) seems to be in violation of our content policies. To better understand our content policies please see here and here.

How To Fix This

Amend the thumbnail so it is compliant with our content policies and resubmit the ads for review.

Some common explanations why campaign ads get rejected for this reason include:

Using fake or significantly altered images.
Using violent or shocking images (can include death or near-death experiences; skin rashes and car/motorcycle crash scenes)
Images of a pointed gun
Images of defects on skin
Depicting something offensive or inappropriate (can include offensive language, inappropriate racial content and offensive symbols or gestures)
Using sexually suggestive images, nudity, images that suggest that a person is naked or images that focus on intimate body parts (buttocks and sexual organs)

Often this rejection will be used for violations of our ‘Restricted Products and Services’ policies. Please check that the product/service complies with the relevant policies.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Title - Inappropriate, offensive, shocking, or sexual title

This means that the title seems to be in violation of our content policies. To better understand our content policies please see here and here.

How To Fix This

Amend the title so it is compliant with our content policies and resubmit the ads for review.

Some common explanations why campaign ads get rejected for this reason include:

Using offensive or inappropriate language
Inciting violence or hatred
Spreading unsubstantiated or false rumors about a person
Using sexual innuendo or sexualizes the content in some way

Often this rejection will be used for violations of our ‘Restricted Products and Services’ policies. Please check that the product/service complies with the relevant policies.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Video Creative - Inappropriate, offensive, shocking, or sexual content in video creative

This means that the video creatives seem to be in violation of our content policies. To better understand our content policies please see here and here.

How To Fix This

Amend the video creative so it is compliant with our content policy and resubmit the ads for review.

Some common explanations why campaign ads get rejected for this reason include:

Using fake or significantly altered images.
Making a false or exaggerated claim.
Using violent or shocking images (can include death or near-death experiences; skin rashes and car/motorcycle crash scenes).
Depicting something offensive or inappropriate (can include offensive language, inappropriate racial content and offensive symbols or gestures).
Using sexually suggestive images, nudity, images that suggest that a person is naked or images that focus on intimate body parts (buttocks and sexual organs)

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Landing page - Inappropriate, offensive, shocking, or sexual content on landing page

This means that the landing page seems to be in violation of our content policies. To better understand our content policies please see here and here.

How To Fix This

Amend the landing page so it is compliant with our content policy and resubmit the ads for review.

Some common explanations why campaign ads get rejected for this reason include:

Using fake or significantly altered images.
Using violent or shocking images (can include death or near-death experiences; skin rashes and car/motorcycle crash scenes).
Depicting something offensive or inappropriate (can include offensive language, inappropriate racial content and offensive symbols or gestures)
Using sexually suggestive images, nudity, images that suggest that a person is naked or images that focus on intimate body parts (buttocks and sexual organs)

Often this rejection will be used for violations of our "Restricted Products and Services" policies. Please check that the product/service complies with the relevant policies.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Thumbnail - Intellectual property rights violation in thumbnail

This means that the thumbnail image (includes GIF’s and video stills) requires specific licensing or permissions to be used.

How To Fix This

Two options:

Amend the thumbnail to conform to policy and resubmit the ads.
Submit to Taboola the appropriate documentation demonstrating you have the rights to the images or content used

Some common explanations why campaign ads get rejected for this reason include:

Using other brands logos or names in a promotional context without their permission
Using government symbols and buildings in a promotional context without permission
Using a celebrity’s photo in a promotional context without permission
Using a photo from an online gallery that is copyrighted without permission

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Landing Page - Intellectual property rights violation on landing page

This means that certain images/content on the landing page require specific licensing or permissions to be used.

How To Fix This

Two options:

Amend the landing page to conform to policy and resubmit the ads
Submit to Taboola the appropriate documentation demonstrating you have the rights to the images or content

Some common explanations why campaign ads get rejected for this reason include:

Using other brands logos or names in a promotional context without their permission
Using media logos that are not hyperlinked to the relevant media article
Using social media testimonials that are not hyperlinked to the relevant social media page
Using government symbols and buildings in a promotional context without permission
Using a celebrity’s photo in a promotional context without permission
Using a photo from an online gallery that is copyrighted without permission
Using plagiarized material from a news article or other copyrighted content
Making unsubstantiated claims about a competitor's product

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Video Creative - Intellectual property rights violation in video creative

This means that certain images/content in the video require specific licensing or permissions to be used.

How To Fix This

Two options:

Amend creative to conform to policy and resubmit the ads. You can find out how to resubmit the campaign here.
Submit to Taboola the appropriate documentation demonstrating you have the rights to the images or content

Some common explanations why campaign ads get rejected for this reason include:

Using other brands logos or names in a promotional context without their permission
Using government symbols and buildings in a promotional context without permission
Using a celebrity’s photo in a promotional context without permission
Using a photo from an online gallery that is copyrighted without permission
Using videos that do not include the name or logo of the company promoting the content
Using third party videos without permissions

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Thumbnail - Low resolution or poor quality image in thumbnail

This means that the thumbnail (includes GIF’s and video stills) seems to be of low-quality. Thumbnails (includes GIF’s and video stills) must be sharp, cropped well, not overly discolored or distorted, and must have minimum original dimensions of 1000px in length and 600px in height. For more information about thumbnail requirements and recommendations see here.

How To Fix This

Amend the ad to have a high-resolution GIF or image in the thumbnail or still video image slot and resubmit the ad.

Some common explanations why campaign ads get rejected for this reason include:

Stretching small images to meet the minimum dimensions; this often reduces the image resolution or distorts the image
Poorly cropped images
Poorly photoshopped images
Very fast animations
Warped images
Text in the image has a grammar mistake

To learn more about this rejection reason, see thumbnail technical requirements here and thumbnail best practices here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Title - Title makes an exaggerated claim

This means that the title makes claims that might create the wrong user expectations or makes claims that are not appropriate for all the targeted users

How To Fix This

Amend the title so it matches realistic user expectations for all targeted users and accurately reflects the terms and conditions on the landing page. The landing page must have appropriate supporting statements/documentation for all claims made in titles about the product, service, or content. Once ready, resubmit the campaign ads.

Some common explanations why campaign ads get rejected for this reason include:

Claiming or implying accreditation or endorsement in cases where the product or service does not have such accreditation or endorsement
Stating that a product is ‘free’ without mentioning shipping or installation fees

Phrasing is everything. If the title is not phrased correctly it may unintentionally mislead users. Some common issues of phrasing are explained below:

Using unrealistic money making claims
- Claims that users can replace their income
- Claims that users will make money:

Making unsubstantiated health claims
- Specific weight loss claims:

Making guarantees
- Using absolute language:

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Title - Grammar issues

This means that the title seems to use noncompliant styling, grammar, spelling, or punctuation.

How To Fix This

Amend the titles and resubmit the campaign ads.

Some common explanations why campaign ads get rejected for this reason include:

Using incorrect spacing (extra spaces or no spaces between words)
Using improper grammar, punctuation or spelling, or incomplete sentences
Using capitalization inconsistently throughout the sentence
Using exaggerated punctuation (!!!!; ????; ….)
Using more than one word with uppercase lettering in the title
Mis-using our dynamic keyword insertion options
Using emojis, symbols and non-standard characters
Using titles that haven’t been translated by a native speaker. Often using a computer-aided translation device/service is limiting and results in awkward phrasing and choice of words

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Landing Page - No license, disclaimer, or proper video guidelines on landing page

This means that the landing page may not comply with the policies that guide it, including but not limited to the necessary licensing and disclaimers required and other content policies.

How To Fix This

Amend the campaign to conform to our restricted content, products, and services guidelines and our policies for landing page disclosures. Once ready, resubmit the campaign ads.

Some common explanations why campaign ads get rejected for this reason include:

Promotional content

Must include a clear advertorial disclosure at the top of the landing page where necessary

Subscriptions

Auto-renewal billing subscriptions and their term details must be disclosed clearly and conspicuously before purchase

Mortgage Promotions

Must include all relevant details about repayment amounts and interest rates, and clearly state any additional payment requirements such as taxes and insurance, where applicable

Alcohol Promotions

Must include proper disclaimers and age-gating mechanisms

Finance and Loans

Most finance and loans products/services require appropriate licensing for the location that they are advertising in

Investment Management Service Promotions

Must be listed under the appropriate regulating bodies
Must include clear risk notices and disclose all fees
Must target only cleared countries outlined in the finance country guidelines.

Gambling Promotions

Must include a linked operating license from the target location’s gambling commission and the appropriate risk notices displayed clearly
Must target only cleared countries outlined in the gambling and gaming country guidelines

Healthcare

Most health products and services require appropriate licensing for the location that they are advertising in

Social Gaming - Casino App Promotions

Must clearly state that the app will not pay users for their wins at the top of the page

Audio

Campaigns must not automatically play audio when opening the landing page

Often this rejection will be used for violations of our Restricted Products and Services policies. Please check that the product/service complies with the relevant policies.

To learn more about landing page disclosures, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Landing Page - Medical claims are not substantial on landing page

This means that the landing page may violate our healthcare policies.

How To Fix This

Amend the campaign to conform to our healthcare policies which can be found in our restricted content, products, and services guidelines

Some common explanations why campaign ads get rejected for this reason include:

Claiming to cure, treat, prevent a disease or conditions (includes chronic conditions). Diseases should only be mentioned in context of the symptoms.

‘This product may relieve fatigue’ - Permitted
‘This product may relieve insomnia’ - Prohibited

Using absolute language in claims. All health claims should use qualified language.

‘This product may relieve fatigue’ - Permitted
‘This product cures fatigue’ - Prohibited

Making unsupported claims about a supplement product. All claims need to be supported by peer reviewed clinical studies hyperlinked to the landing page

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Landing Page - Landing page contains a noncompliant third party content recommendation platform

This means that there may be third party content recommendations being advertised on the landing page that are not compliant with our advertising policies. All content on the landing page, whether developed by you or others, must be compliant with Taboola’s advertising policies.

How To Fix This

Please work with the third party advertising partners to ensure compliance before submitting content to Taboola. Advertisements and other third party content on landing pages include, but are not limited to, display advertisements, page takeovers, content recommendation widgets, and native advertisements. Once amended, resubmit the campaign ads.

Here is some additional information to help you fix the issue:

All advertisements and other third-party content must disclose that they are advertisements (if it is not otherwise obvious)
Any content or links on the landing page that are sponsored by a third party must clearly and conspicuously be labeled as sponsored

To learn more about this rejection reason, click here.

Further information about landing page policies and third party advertisements can be found here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Landing Page - Language mismatch or grammar issues within landing page

This means that there may be a user experience issue on the landing page where either more than one language is represented or the landing page seems to be unintelligible due to poor grammar, spelling, punctuation, or overall incoherence of the content.

Example: Your landing page content is in English but your website’s user interface is in Japanese.

Example: Your landing page content is in English but sidebar articles from your website are in Spanish.

Example: Your landing page content is in English but the header image includes Hindi.

Example: Your landing page content does not seem to make sense due to poor grammar or a poor grasp of the language.

How To Fix This

Check the following:

Create a new landing page for each language used, and ensure that the language is consistent throughout the funnel.

Ensure that the user interface language (navigational toolbars and menu options) corresponds to that of the content that you are promoting.

Ensure that all other content and links on the website are in the same language as the content that you are promoting.

Content on landing pages should be properly written in the appropriate language for the territory that the campaign targets and should read smoothly for a native speaker.

Once amended, resubmit your campaign ads.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Landing Page - Deceptive landing page practices

This means that at least one element on the landing page or the language of the landing page seems to misrepresent the product to the user. It can be as simple as phrasing the advertising accurately so that users don’t accidentally assume something about the product they didn’t intend.

Example: The language on the landing page suggests that users are guaranteed certain results when using the product

"Use our referral service and you will reduce your insurance costs by 50%” - Prohibited
“Use our referral service and find the option most suitable for you” - Permitted

Example: There is a countdown timer that suggests that the promotion is a limited time offer.

Example: Deceptive language

"This product is free, get it now!” - Prohibited
“This product is free, all you need to pay is for shipping. See shipping costs below” - Permitted

How To Fix This

Amend the landing page to ensure that all content is accurate, clear and transparent and resubmit the campaign ads.

Some common explanations why campaign ads get rejected for this reason include:

Creating a false sense of urgency.
- - Using a countdown timer
  - Auto-updating timestamps
Language that suggests the offer is ending when it isn’t
Making product information and company details not clearly accessible to users before they are required to sign in or submit their personal information.
Making false, misleading, or deceptive claims. There must be appropriate support for all statements made.
Using inaccurate or deceptive images, including fake or altered images that could mislead the user.
Hiding or obscuring information that is important to the user, like terms and conditions, company details and promotional information

To learn more about poor landing page practices, click here. To learn more about deceptive landing page practices, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

General - Product is noncompliant in targeted regions

This means that the campaign ads seem to promote content, products, or services that don’t follow the policies for the geographical locations targeted by the campaign

Example: The campaign seems to promote gambling content in a country where gambling is not allowed under our Gambling and Gaming Policy.

How To Fix This

Make sure that the campaigns do not promote any content, product, or service that is illegal in the location the campaign is targeting. Review our restricted content, products, and services guidelines closely, and update the non-compliant component of the campaign and resubmit the campaign ads.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

General - Prohibited Product or Service

This means that the campaign ad promotes a prohibited product or service according to Taboola’s policies. This applies to the titles, thumbnails, video creatives, and landing pages.

How To Fix This

Review our prohibited content, products, and services guidelines closely to ensure that no aspect of the campaign contains anything that we prohibit on the Taboola network. Amend the non-compliant component and resubmit the campaign.

Some common explanations why campaign ads get rejected for this reason include:

Promoting something that seems to have a significant risk of being fraudulent or a scam that may harm users, or that is designed to enable illegal or dishonest behavior
Promoting something that seems to make impossible or illegal financial claims, such as credit repair services
Promoting something that seems to promise to diagnose, cure, prevent, or reverse any disease, condition, or illness
Promoting something that violates intellectual property rights
Promoting what seem to be counterfeit goods or heavily discounted luxury goods
Promoting tobacco or recreational or illegal drugs. This includes e-cigarettes, vaporizers, rolling papers, syringes, or any related products or services
Promoting weapons, guns or explosives
Inciting hatred, or violence.
Promoting the sale of people, endangered species, organs, or blood.
Promoting sex products or services. This includes adult entertainment sites, escort services, casual sex dating sites, mail-order brides
Promoting Gold IRA or penny stocks.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

General - Political figure in item

Living political figures, candidates for election and family members of either, may not appear in the thumbnail (includes GIF’s and video stills), video creative, or landing page of an arbitrage campaign. Arbitrage in this context refers to an informative or entertainment campaign that is monetized through third party ads, usually in the form of a slideshow.

Publisher campaigns may, however, feature living political figures and their family members in a news ad, when relevant.

Example: A slideshow of past American presidential candidates that features the current president would be prohibited.

How To Fix This

Remove the living political figure from all components of the campaign and resubmit the campaign ad.

To learn how to fix and resubmit the campaign or campaign ad, click here.

General - Broken URL

This means that there seems to be a technical issue with your destination URL or landing page. For example, your landing page did not load when clicked, so it was not able to be reviewed.

Example: When the review team looks at your landing page, they see a 404 error.

How To Fix This

Make sure that your destination URL and landing page are functioning properly. Then, update the URL of the campaign ad.

To learn more about setting up a new campaign setting, click here. To learn more about adding URL parameters and tracking, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

General - Language mismatch between creative and landing page

This means that there seems to be a mismatch between the language used in your title, thumbnail (includes GIF’s and video stills) and the language used in your landing page content. Alternatively, there seems to be a mismatch between the language used in your title and the language used in your thumbnail or video creative.

Example: You submitted a campaign that has French titles and a landing page that is in Portuguese.

Example: You submitted a campaign that has English titles and a thumbnail that shows text in Hindi.

How To Fix This

Create a new campaign and ensure that there is consistency in the language between your title (or thumbnail, GIF, or video creative, if applicable) and the content of your landing page.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

General - Zero item: No items in campaign inventory

This means that your submitted campaign did not seem to have any campaign ads in it.

Example: You successfully set up a new campaign, but may not yet have added any ads.

Creating a campaign does not mean that there is content in it to run. The content that you want to run must be added as campaign ads. When setting up a new campaign, make sure to add campaign ads to the campaign inventory before submitting it. Each campaign ad should have a title, thumbnail image or video creative, and destination URL.

How To Fix This

Make sure to submit campaign ads to your campaign.

To learn how to fix and resubmit your campaign or campaign ad, click here.

General - Item does not align with initial campaign settings

This means that the newly added campaign ad(s) do not seem to match the existing campaign settings.

Example: The initial campaign ads link to one website or product but the new campaign ads link to a different website or product and need an alternate branding text.

Example: The initial campaign ads are about travel but the new campaign ads are about finance and need to be placed in an alternate category.

How To Fix

Create a new campaign for the ads that do not match the settings of the current campaign.

To learn more about branding text guidelines, click here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Video Creative - Poor User Experience

This means the video creative seems to have technical or user experience issues that reduce the quality of the video. The video creative must play smoothly and must be high resolution, cropped well, not overly discolored, and must have minimum original dimensions of 1000px in length and 600px in height.

How To Fix This

Make sure that the video creative is compliant with our policies.

Some common explanations why campaign ads get rejected for this reason include:

The video seems to be choppy or may not be playing smoothly. Try rendering the video to an alternate video format, and resubmit the campaign ad
The video seems to loop in a way that does not make sense to the viewer. This may occur if the uploaded video extends past the length limitations allowed for video creatives
The video seems to use overly disruptive tactics such as flashing colors, lights, or screens
The video dimensions seem to be too low
The video seems to use low-resolution footage. Do not stretch footage that falls short of the minimum dimension requirement in order to make it fit a video that is set to larger dimensions; this may reduce sections of the video resolution or distort sections of the video

To learn more about this rejection reason, see thumbnail technical requirements here and thumbnail best practices here.

To learn how to fix and resubmit your campaign or campaign ad, click here.

Description does not conform to the campaign safety rating

This means that the description of the ad does not align with the current campaign safety rating (see below for examples).

How to Fix This

Three options

Put the ads in a new campaign (recommended by Taboola)
Fix the ads and resubmit them to the same campaign
Change the existing campaign safety rating (not recommended)

The first option is to create a separate campaign for the lower safety ads. You can find out how to submit a campaign here (recommended by Taboola).

Alternatively, you can amend the ads to match the safety of the campaign. To do this consult our campaign safety rating guidelines to better understand our safety ratings.

Some common explanations why campaign ads get rejected for this reason include:

Using exaggerated or sensationalized language
Using gimmicky words or phrases
Using more than one punctuation mark
Contains more than one word in uppercase
Refers to a particular slide in the description (“Wait till you see slide #...”)
Using unverifiable statistics for entertainment purposes
Using colloquialisms, abbreviations, non-standard symbols
Using toilet humour or mean-spirited content
Exploiting misfortune (“If you thought you were having a bad day, wait until you see these photos”)
Exploiting the reader's insecurities
Focusing on negative celebrity gossip or objectifying content

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or ad, click here.

Description is not related to/misrepresents the content/product/service on the landing page

This means that the description doesn’t seem to directly reflect the content on the corresponding landing page.

How To Fix This

Amend the description of the ad and resubmit the campaign.

Ensure the description relates directly to the product, service, or content on the landing page and creates the appropriate user expectations of what is on the landing page
Ensure the description doesn't misrepresent the product, service, or content on the landing page
Ensure the appropriate support for all statements or claims made in the description appear on the landing page

Some common explanations why campaign ads get rejected for this reason include:

Making statements or claims that misrepresent the content of the landing page
Making statements or claims that misrepresent the first few slides of the slideshow on the landing page
Using a language that does not correspond with the language used on the landing page
Creating a false sense of urgency

“Warning, severe weather alert in your area” - Prohibited
“Get the latest weather alerts direct to your phone” - Permitted

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

Description is inappropriate, offensive, shocking or sexualised

This means that the description seems to be in violation of our content policies. To better understand our content policies please see here and here.

How To Fix This

Amend the description so it is compliant with our content policies and resubmit the ads for review.

Some common explanations why campaign ads get rejected for this reason include:

Using offensive or inappropriate language
Inciting violence or hatred
Spreading unsubstantiated or false rumors about a person
Using sexual innuendo or sexualizes the content in some way

Often this rejection will be used for violations of our ‘Restricted Products and Services’ policies. Please check that the product/service complies with the relevant policies.

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

Description contains an unverified endorsement or property rights violation

This means that content in the description requires specific licensing or permissions to be used.

How To Fix This

Two Options:

Amend the description to conform to our policies and resubmit the ads
Submit to Taboola the appropriate documentation demonstrating you have the rights to the content

Some common explanations why campaign ads get rejected for this reason include:

Using other brands logos or names in a promotional context without their permission
Claiming or implying government support for the product or service where such relationship does not exist
Using social media testimonials that are not hyperlinked to the relevant social media page
Using plagiarized material from a news article or other copyrighted content
Making unsubstantiated claims about a competitor's product

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

Description makes an exaggerated claim about the product/service

This means that the description makes claims that might create the wrong user expectations or makes claims that are not appropriate for all the targeted users.

How To Fix This

Amend the description so it matches realistic user expectations for all targeted users and accurately reflects the terms and conditions on the landing page. The landing page must have appropriate supporting statements/documentation for all claims made in titles about the product, service, or content. Once ready, resubmit the campaign ads.

Some common explanations why campaign ads get rejected for this reason include:

Claiming or implying accreditation or endorsement in cases where the product or service does not have such accreditation or endorsement
Stating that a product is ‘free’ without mentioning shipping or installation fees

Phrasing is everything. If the description is not phrased correctly it may unintentionally mislead users. Some common issues of phrasing are explained below:

Using unrealistic money making claims

Claims that users can replace their income
Claims that users will make money:

‘Users get a huge payday’ - Prohibited
‘Users may be surprised by these deals’ - Permitted

Making unsubstantiated health claims

Specific weight loss claims:

“46yr old woman melts 62lbs of fat” - Prohibited
“This product can help you lose weight” - Permitted

Making guarantees

Using absolute language:

“You can get a $100K policy for $20 per month” - Prohibited
“You can get a $100K policy for as little as $20 per month” - Permitted

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

Description contains grammar, punctuation or capitalization issues

This means that the description seems to use noncompliant styling, grammar, spelling, or punctuation.

How To Fix This

Amend the descriptions and resubmit the campaign ads.

Some common explanations why campaign ads get rejected for this reason include:

Using incorrect spacing (extra spaces or no spaces between words)
Using improper grammar, punctuation or spelling, or incomplete sentences
Uses capitalization inconsistently throughout the sentence
Using exaggerated punctuation (!!!!; ????; ….)
Using more than one word with uppercase lettering in the description
Using emojis, symbols and non-standard characters
Using descriptions that haven’t been translated by a native speaker. Often using a computer-aided translation device/service is limiting and results in awkward phrasing and choice of words

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

General - Campaign Submission Error: Broken landing page URL; no items in campaign

This means that there seems to be a technical issue with how the campaign was submitted, either:

The campaign does not have any items in it, or
The destination URL drives to a non-existent page or the wrong page

Example: A new campaign was successfully set up, but ads have not been added to it or after adding ads to the campaign they were deleted after the campaign was submitted for review.

Example: When the review team goes to the landing page, they see a ‘404 error’ message.

How To Fix This

Check that there are ads in the campaign (Creating a campaign does not mean that there is content in it to run. The content that you want to run must be added as campaign ads. When setting up a new campaign, make sure to add campaign ads to the campaign inventory before submitting it. Each campaign ad should have a title, thumbnail image or video creative, and destination URL)
Check that the destination URL and landing page are functioning properly and update the URL of the campaign ad

To learn more about setting up a new campaign setting, click here. To learn more about adding URL parameters and tracking, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

Landing page contains non-functional/poor quality/disruptive elements

This means that there are user experience issues. Either certain elements of the page do not function in the way the user might expect them to, the landing page is of poor quality or there are popups or other disruptions to the users experience on the landing page.

Example: The landing page content is in English but the website’s user interface is in Japanese

Example: The landing page has too many popups

Example: The landing page has buttons that when clicked drive to the wrong destination or don’t work

Example: The landing page interferes with the users ability to navigate around the page or away from the page (e.g. “back button hijacking” for slideshow content)

Example: The landing page content does not seem to make sense due to poor grammar or a poor translation

Example: The promotional video does not have full controls (fast forward, rewind, volume, user initiated sound) or a transcript linked to the page

How To Fix This

Check the following:

Check that the landing page complies with our landing page policies
Ensure that the user interface and buttons on the page function properly and are in the same language
Ensure that the grammar and spelling on the page are accurate and written in the same language used throughout the ad
Ensure the videos conform to our video policies
Once amended, resubmit the campaign ads

Some of the most common reasons this rejection is used include:

Using a non-functional navigation bar, links, buttons or play icons
Containing excessive popup ads or content
Using significantly altered images
Using an empty landing page
Using an unauthorized paywall
Using poor grammar on the landing page
Using a different language than the language used in the rest of the ad
Triggering a warning message when opening the page

To learn more about this rejection reason, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

Landing page makes unrealistic money making claims

This means that the landing page seems to be making unrealistic money making claims. It can be as simple as rephrasing the advertising accurately so that users don’t accidentally assume something about the product that wasn’t intended.

Example: Unrealistic claims

“This product/service can replace your current income” - Prohibited
“Use this product/service to help you make informed financial decisions” - Permitted

Example: False guarantees

“Invest now to double your profits” - Prohibited
“Use this product/service to make informed financial decisions” - Permitted

How To Fix This

Check the language on the landing page is both accurate and qualified appropriately
Check that the images/video does not contain unrealistic money making claims
Amend the page and resubmit

To learn more about poor landing page practices, click here. To learn more about deceptive landing page practices, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.

Landing page misrepresents the product/service or subject matter

Example: The language on the landing page suggests that users are guaranteed certain results when using the product

“Use our referral service and you will reduce your insurance costs by 50%” - Prohibited
“Use our referral service and find the option most suitable for you” - Permitted

Example: There is a countdown timer that suggests that the promotion is a limited time offer.

Example: Deceptive language

“This product is free, get it now!” - Prohibited
“This product is free, all you need to pay is for shipping. See shipping costs below” - Permitted

How To Fix This

Amend the landing page to ensure that all content is accurate, clear and transparent and resubmit the campaign ads.

Some common explanations why campaign ads get rejected for this reason include:

Creating a false sense of urgency.

Using a countdown timer
Auto-updating timestamps

Language that suggests the offer is ending when it isn’t
Making product information and company details not clearly accessible to users before they are required to sign in or submit their personal information.
Making false, misleading, or deceptive claims. There must be appropriate support for all statements made.
Using inaccurate or deceptive images, including fake or altered images that could mislead the user.
Hiding or obscuring information that is important to the user, like terms and conditions, company details and promotional information

To learn more about poor landing page practices, click here. To learn more about deceptive landing page practices, click here.

To learn how to fix and resubmit the campaign or campaign ad, click here.