If you are tracking conversions for your Taboola campaign, you most likely have a CPA goal. In other words, you know how much you are willing to pay for one conversion - such as a purchase or email sign up.
Taboola allows you to input your CPA goal per campaign. This not only helps you keep track of your goals, but helps our system know when to block underperforming traffic sources (see: “Automatic Traffic Source Blocking” here). This article will review how to input your CPA goal. Although this is an optional field, we strongly recommend filling it out at the launch of every campaign.
Setting Your Campaign's CPA Goal
To get started, do the following:
- Go to the Campaign Management page.
- Click +New Campaign.
- On the New Campaign screen, go to the Bidding and Budget section in the middle of the page and find the CPA Goal field.
- Here, you can input your CPA Goal (in US Dollars).
- After you have entered your CPA Goal, and the rest of your campaign settings, click Continue. Then you will be able to start adding campaign items to your new campaign.
You can edit the CPA Goal at any time by returning to the Edit Campaign page.