Setting a goal helps you to run a successful campaign. With Taboola, you are able to input a Marketing Objective, or goal, for every campaign you launch. By having this goal in place, you will be in a better position to manage and optimize your campaign to hit your goals. This article will review how to input your Marketing Objective. Although this is an optional field, we strongly recommend filling it out at the launch of every campaign.

Setting Your Campaign’s Marketing Objective

To get started, do the following:

1. Go to the Campaign Management page.
2. Click +New Campaign.
   
   
   
3. On the New Campaign screen, go to the Campaign ID section at the top of the page and find the Marketing Objective field.
   
   
   
   
4. Here, you can choose your Marketing Objective from 5 choices:
   • Brand awareness
   • Lead generation
   • Online purchases
   • Drive website traffic
   • Mobile app installs
5. After you have entered your Marketing Objective, and the rest of your campaign settings, click Continue. Then you will be able to start adding campaign items to your new campaign.

You can edit the operating system targeting at any time by returning to the Edit Campaign page.