Campaign Management Overview – Taboola Advertiser Help Center

The Campaign Management page allows you to take full control of what’s happening with your Taboola campaigns.

On the Campaign Management page, you can see all of your campaigns and their settings. You can also create new campaigns and edit existing campaigns from this page.

On this page, you will see the following information for each campaign:

Name	Description	More Info
Campaign ID	This is the unique ID of the campaign.
Campaign	This is the name of your campaign that you entered when setting it up. Clicking on the campaign name will take you to the reporting for that specific campaign.	Learn more about reporting for your campaign.
Status	Here is where you see the current status of your campaign. There are eight possible statuses: Pending - campaign and campaign items are being reviewed by our content review team Running - campaign is live Paused - campaign is paused Depleted - the entire budget for the campaign has been spent Depleted for Current Month - the budget for the current month has been spent Pending Start date - the campaign is not live yet and will go live on the start date Rejected - the campaign cannot run due to policy violations Expired - the end date has passed Frozen - the campaign is not live due to billing issues Terminated - the campaign has been stopped by Taboola. Reach out to support@taboola.com with any questions.	Learn more about campaign and item status definitions.
Spending Model	Here you will see if your budget is set to spend on a recurring monthly basis or if the budget set is the total budget for the campaign. There are two Spending Model options: Monthly Flight - this means you set a budget per month. The budget you set will reset every month. Entire Campaign - this means the amount entered is the budget for the whole campaign, and will not reset at any time. The campaign will stop spending on the End Date input or when the budget depletes, whichever happens first.	Learn more about setting your budget and pacing.
Spending Limit	This is your budget for your campaign. It is the maximum you are willing to spend within the set timeframe for your campaign, either monthly or for the entire campaign (see above: Spending Model). For example, if you enter $2,000 as your Spending Limit with a Monthly Flight spending model, that campaign will spend no more than $2,000 every month. If you enter $2,000 as a Spending Limit with an Entire Budget spending model, the campaign will run until the budget is depleted or it reaches the set end date.
Daily Ad Delivery	This is how your campaign will spend its budget on a daily basis. There are three options: If you choose Balanced for your Daily Ad Delivery for your campaign, “Balanced” will appear in this column. This means your campaign will pace as evenly as possible throughout the month (if Monthly Flight is chosen for Spending Model) or over the course of your campaign (if Entire Campaign is chosen for Spending Model) If you choose Strict for your Daily Ad Delivery for your campaign, a maximum daily spend amount will appear here. This is the maximum amount your campaign can spend in one day.	Learn more about setting your budget and pacing.
CPC	CPC, or Cost Per Click, is the amount of money you will pay each time a user clicks on your campaign item. You are not charged unless your campaign item is clicked.	Learn more about setting your CPC.
Start and End Dates	This shows the start and end dates of your campaign. If you didn’t set an end date while setting up the campaign, no end date will be shown.	Learn more about campaign duration.
Spent	This is the amount your campaign has spent so far. It will show the current month’s spend if you have chosen Monthly Flight for the Spending Model. It will show the full spend of your campaign to date if you have chosen Entire Budget for the Spending Model.

Quickly Edit Campaign Settings Inline

In addition to getting an overview of what’s happening with your campaigns at any time, the Campaign Management page has several inline controls for you to quickly edit your campaigns. This feature is available for the Spending Model, Spending Limit, Daily Ad Delivery, CPC and End Date fields. To edit, hover over the field click the pencil icon at the right of each field.

You can also play and pause your campaigns in line, using the play/pause button at the end of the campaign row.

Edit all Campaign Settings and Campaign Items

From the Campaign Management page, you can access the campaign edit page where you can edit all of your campaign settings at any time. You can also access the campaign inventory page where you can edit your campaign items at any time.

To access these pages, take the following steps:

Go to the Campaign Management page
Find the campaign you’d like to edit
Click on the pencil button if you’d like to edit campaign settings. To learn more about campaign settings, see About Campaign Settings.
Click on the inventory button if you’d like to edit campaign items. To learn more about editing campaign items, see Adding and Editing Campaign Items.

Filtering Your Campaign

You can filter your campaigns by status on the Campaign Management page by using the dropdown at the top.

Searching and Exporting Campaigns

You can search your list of campaigns using the search bar at the top of the campaign list. The search terms input will apply to all visible campaign fields. For example, you can search by Campaign Name or Campaign ID.

You can also export the campaign list to Excel or Google Drive using the button next to the search bar.