Before you start running campaigns with Taboola, it’s important that you understand how your account and campaigns will be organized. This will help you to set up campaigns in a way that will help you to reach your goals.

Your account will be organized into three main layers: Account, Campaign, and Campaign Items.

Account

Your account is associated with your unique email address, password, and your billing information. Your account consists of one or more campaigns.

Campaign

Your campaign is where you set the branding text, budget and CPC, as well as the audience you want to target. Your campaigns contain one or more campaign items.

Campaign Items

Campaign items are what the users see and click on in Taboola placements. Each campaign item includes:

• Title - The headline for your campaign item that will show under the thumbnails.
• Thumbnail - The image that will appear above the title in Taboola placements
• Destination URL - The URL of the Landing Page to which you want to direct the users that click on your content items. This could be any type of web page, such as a gallery, blog, article or video.

Here is a visual of Taboola’s account organization: