Cost per Click, or CPC, is the amount you are willing to pay each time someone clicks on your campaign items. You pay only if someone clicks on your campaign items. So, although many people may see your campaign items, you’ll pay only when someone has shown real interest in your campaign item by clicking on it.
Keep in mind that your CPC will affect scale for your campaign. Generally, the higher the CPC, the more clicks you will receive on the Taboola network. Learn more about how Taboola’s auction works, and how your CPC bid affects your campaign’s scale.
Also, keep in mind that you should choose a CPC that will ensure you are hitting your campaign goals. In other words, how much is a click worth to you? Learn more about setting the right CPC for your campaign here.
Setting Your Campaign’s CPC
To get started, do the following:
- Go to the Campaign Management page.
- Click +New Campaign.
- On the New Campaign page, in the Bidding and Budget section, find the CPC Bid field and input your CPC. Remember: this CPC will apply to every campaign item in your campaign.
- After you have entered your CPC bid, and the rest of your campaign settings, click Continue. Then you will be able to start adding campaign items to your new campaign.
You can edit your CPC bid at any time by returning to the Edit Campaign page.