Campaign Branding Text – Taboola Advertiser Help Center

Your campaign’s branding text contains the site name or product that you are promoting. This is the attribution text that will appear under your campaign items when they appear in Taboola placements. The branding text lets users know who is “behind” the item, giving them a sense of confidence as to the credibility of the product or website being promoted.

Branding Text Guidelines

Below you can find the format for your branding text, organized by advertiser type and type of content you are running in your campaign. Please also make sure to review our policy guidelines for campaign items, including branding text.

Advertiser Type	Type of Content	Branding Text Format*
Publisher	Your own article, blog post, video, gallery, etc.	“[website name]” ex. “Taboola” or “Taboola.com”
Brand	Your own article, blog post, video, gallery, brand or service description, etc.	“[brand name]” ex. “Taboola Watches”
Brand	Another publication’s unsolicited article, blog post, video, gallery, brand or service description, etc. about your brand	“[name of publisher \| your brand name]” ex. “The Atlantic \| Taboola Soft Drink”
Brand	Another publication’s article, blog post, video, gallery, brand or service description, etc. about your brand that you paid them to create	“[publisher for brand]” ex. “The Atlantic for Taboola Autos”
Brand	Another publication’s article, blog post, video, gallery, product or service description, etc. about your brand that you created and paid them to host	“[publisher by brand]” ex. “The Atlantic by Taboola Computers”
Performance Marketer	Your own article, blog post, video, gallery, product or service description, etc.	“[brand name]” ex. “Taboola Financial Services”
Performance Marketer	Another publication’s unsolicited article, blog post, video, gallery, product or service description, etc. about your product	“[name of publisher \| your product name]” ex. “The Atlantic \| Taboola Shoes”
Performance Marketer	Another publication’s article, blog post, video, gallery, product or service description, etc. about your product that you paid them to create	“[publisher for product]” ex. “The Atlantic for Taboola Cosmetics”
Performance Marketer	Another publication’s article, blog post, video, gallery, product or service description, etc. about your product that you created and paid them to host	“[publisher by product]” ex. “The Atlantic by Taboola Moving Service”
Affiliate Marketer	Content related to the product you are trying to sell	“[product name]” ex. “Taboola Solar Panels”

*All examples used are not real, for illustrative purposes only

Branding Text For Specific Products

In addition to the guidelines above, if you are advertising one of the products below, you will need to follow these additional guidelines:

Product Type	Additional Guidelines
Diet Product	Add the word “supplement” to the end of your branding text
Skin Product	Add the word “skincare” or other descriptor used on the product page (“wrinkle reducer,” “face lotion,” or “under eye cream” as examples)
Testosterone Product	Add the word “supplement” to the end of your branding text
Newsletter/Book/Guide	Add the word “newsletter,” “eBook,” or “guide” to the end of your branding text
A Product With Automatic-Renewal Billing	Add the word “subscription” to the end of your branding text
Insurance/Mortgage Product	Add the word “quotes” to the end of your branding text
Solar Product	Add the word “quotes” to the end of your branding text
Casino Referrals	Add the word “referrals” to the end of your branding text
App Downloads	Add the word “app” to the end of your branding text
Several Products on a Single Landing Page	Add the word “sponsored ads” to the end of your branding text

Adding Campaign Branding Text

Branding text can only be set on the campaign level. You cannot add different branding text for different campaign items in the same campaign. If you’d like to use different branding text for different campaign items, you’ll need to create separate campaigns for each group of campaign items that need the same branding text.

To get started, do the following:

Go to the Campaign Management page.
Click +New Campaign.
Once on the New Campaign screen, go to the Campaign ID section, and enter your campaign Branding Text according to the guidelines above.
After you have entered your branding text, and the rest of your campaign settings, click Continue. Then you will be able to start adding campaign items to your new campaign.

You cannot edit the branding text yourself once the campaign has been submitted. To edit, please reach out to your Account Manager or support@taboola.com.