Name

This is where you input your campaign name. We recommend a name that accurately describes the content of your campaign, to make it easy for you to find your campaigns in your account.

We recommend including identifiable characteristics - such as the product name, location targeting and/or platform targeting.

Branding Text

This is the attribution text that will appear under your campaign item’s title and image in Taboola placements. This should reflect the name of your website, product, service or brand. *This cannot be edited after you complete your campaign set up.

Learn more about branding text.

Marketing Objective

This is the goal for your campaign. By having this goal in place, you will be in a better position to manage and optimize your campaign to hit your goals. 

Start

The default setting for start time is As soon as reviewed. This means your campaign will go live once your campaign items are reviewed by our content review team. If you’d like to set a start date that is in the future, select From and choose a date.

Learn more about campaign duration.

End

The default setting for end date is When I stop it. This means your campaign will continue to run until the budget runs out or until it is manually paused by you or Taboola. If you’d like to set a specific end date, select Until and choose a date.

Learn more about campaign duration.

Campaign Scheduling 

This capability allows you to choose both which days and which hours of specific days you’d like to include or exclude for your campaign.

Learn more about campaign scheduling.

Location

You are able to include or block countries or regions within a specific country. This determines in which locations your campaign items will appear to users.

Learn more location targeting options.

Platform

You are able to target any combination of desktop, smartphone and tablet traffic.

Learn more platform targeting.

Operating System

You are able to include or exclude any combination of operating systems. You are able to choose the OS family, then choose versions within that OS family.

Learn more about operating system targeting.

Block Publishers (optional)

This is where you can block publishers if needed. This is not recommended when setting up a new campaign unless you strongly feel a publisher is not appropriate for your brand.

Learn more about excluding traffic sources.

CPC Bid

CPC, or Cost Per Click, is the amount of money you will pay each time a user clicks on your campaign item. You are not charged unless your campaign item is clicked.

Learn more about setting your CPC.

Spending Limit

This is your budget for your campaign. It is the maximum you are willing to spend within the set timeframe for your campaign, either monthly or for the entire campaign.

There are two Spending Model options you can choose:

• Monthly Flight - this means you set a budget per month. The budget you set will reset every month.
• Entire Campaign - this means the amount entered is the budget for the whole campaign, and will not reset at any time. The campaign will stop spending on the End Date input or when the budget depletes, whichever happens first.  

For example, if you enter $2,000 as your Spending Limit with a Monthly Flight spending model, that campaign will spend no more than $2,000 every month.

If you enter $2,000 as a Spending Limit with an Entire Budget spending model, the campaign will run until the budget is depleted or it reaches the set end date.

Learn more about setting your budget and pacing.

Daily Ad Delivery

This is how your campaign will spend its budget on a daily basis. There are three options:

• Balanced - this means your campaign will pace as evenly as possible throughout the month (if Monthly Flight is chosen for Spending Model) or over the course of your campaign (if Entire Campaign is chosen for Spending Model)
• Strict - this means you do not want your campaign to exceed a specific amount of spend on a daily basis. If you choose Strict Pacing, you will need to input a daily cap budget. The Daily Cap is the maximum amount you are willing to spend in one day for that campaign.

Learn more about setting your budget and pacing.

Creative Traffic Allocation 

This gives you the opportunity to decide how you’d like traffic to be distributed among your campaign items. You have two options:

• Optimized -  (Recommended option) The traffic distribution for your campaign items will be determined by our algorithm, and your most engaging campaign will get more traffic than others.
• Even - The traffic for your campaign will be distributed evenly among your campaign items. 

Learn more about setting your budget and pacing.

CPA (Cost Per Action) Goal

This is your CPA goal. In other words, this is how much you are willing to spend on one desired action in your campaign.

Learn more about CPA goal.

Tracking Code

This is where you can add URL parameters to the destination URLs of your campaign items. The URL parameter will be added to every destination URL in your campaign when a user clicks on your campaign item in a Taboola placement. This helps you monitor users’ activity after they’ve clicked your campaign items.

Learn more about adding URL parameters to your campaign.