Taboola’s campaign scheduling feature allows you to decide exactly when you’d like your campaign items to appear to users. You are also able to decide exactly when you would not like your campaign items to appear to users. This capability allows you to choose both which days and which hours of specific days you’d like to include or exclude for your campaign.

With this, you will be able to only show your campaign items when they have the best performance. For example, if most of your new user sign ups for your subscription service happen over the weekend, you can choose to only run your campaign on those days.

This is also a valuable optimization tool - you can, for example, run two campaigns with the same campaign items but different campaign scheduling. Each campaign can have a different budget and CPC based on how those campaign items perform during the different campaign schedules. You can learn more about optimizing campaigns here.

How to Set Up Campaign Scheduling

You are not able to set up campaign scheduling in Backstage - but don’t worry! Your Account Manager or support@taboola.com can set this up for you.

To set up campaign scheduling, make sure to send them the following information:

• The campaign name and ID of the campaign you’d like to update. If you haven’t created a campaign yet, you can learn how to create a new campaign here.
• The new campaign schedule for your campaign. You can use the following format:
• Sunday - [no change, include full day] or [exclude full day] or [include hours from x to x] or [exclude hours from x to x]
• Monday - [no change, include full day] or [exclude full day] or [include hours from x to x] or [exclude hours from x to x]
• Tuesday - [no change, include full day] or [exclude full day] or [include hours from x to x] or [exclude hours from x to x]
• Wednesday - [no change, include full day] or [exclude full day] or [include hours from x to x] or [exclude hours from x to x]
• Thursday - [no change, include full day] or [exclude full day] or [include hours from x to x] or [exclude hours from x to x]
• Friday - [no change, include full day] or [exclude full day] or [include hours from x to x] or [exclude hours from x to x]
• Saturday - [no change, include full day] or [exclude full day] or [include hours from x to x] or [exclude hours from x to x]