When a user takes the desired action on your landing page, it is called a conversion. A conversion could be a product purchase, a pageview, an email sign up or another type of action that is valuable to you and your business. Conversion tracking is a way for you to know when a conversion happens on your website after someone clicks on your Taboola campaign item.
The Benefits of Using Conversion Tracking
With conversion tracking, you can easily see if your campaign is driving results for your business. The conversion tracking data for your campaigns can be viewed in Backstage. Here, you can see which campaigns and campaign items are performing the best for you. You can also see which devices and locations are driving the best results. You can use this information to improve the results of your campaign through optimization.
Conversion tracking will also help you measure and track how much it costs you for one conversion. This can help you measure the return on your investment (ROI). You can learn more about Cost Per Action (CPA) here.
What Can I Track Using Conversion Tracking?
The following actions can be tracked using conversion tracking:
- Website Conversions - This includes purchases, new leads, and email sign-ups.
- Website Actions - This includes a button/link click on your website and an “add to cart” action.
- Pageviews - This means tracking the amount of pages a user visits after they click on your campaign item. This metric is commonly called “Pages Per Visit.”
- Video views - This means tracking the amount of videos a user watches after they click on your campaign item.
Important Note on Tracking Mobile App Installs and In-app Events
This requires another type of conversion tracking code. You can find more information here on how to set up and implement this type of conversion tracking.
How Does Conversion Tracking Work?