Campaign Reporting – Taboola Advertiser Help Center

Your campaign reports allow you to view and analyze your campaign data. In the reports you’ll find everything you need to understand what’s happening with your campaigns, including performance information that can be used to help you optimize your campaigns.

Below, you’ll find information about how to access the reports and what type of data you are able to see in the reports.

How to Access Reporting for Your Campaign

Campaign reporting is located on the Campaign Summary page. This page shows data at the campaign level. By default, when you land on the Campaign Summary page, you’ll see the last 7 days’ data for all your campaigns combined.

Campaign Summary Filters

There are a number of filters available to help you view your campaign data.

Date Range - To change the date range, click on the filter on the top right of the page.

By Campaign - To filter by a specific campaign, you can use the dropdown menu on the top left of the page.

By Platform, By Country, By Site, By Partner Name - To filter by platform, by country, by traffic source or by partner name (only if you have multiple accounts), click the +Add Filter button next to the campaign filter.

Then, select the filter you’d like to add.

Campaign Summary Reports

There are multiple types of reports on the Campaign Summary page, each giving you a different view of your campaign data.

Viewing Data by Time

One of the most common ways to look at your data is to divide it by time periods. Backstage allows you to view reports that will show your campaign data by day, by week or by month. To view this report, follow these steps:

Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select the first tab and choose Day, Week or Month according to the period you want to analyze.

Expert Tip!

Make sure you choose a date range that’s broad enough for your report selection. For example, if you want to see your month-over-month data, make sure you filter for more than one month at the top of the page.

Viewing Data by Campaign

This report will show data by campaign. To view this report, follow these steps:

Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select the By Campaign tab.

Viewing Data by Site

This report shows your campaign data by traffic source (website). To view this report, follow these steps:

Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select the By Site tab.

The By Site report also allows you to make CPC changes by traffic source. See here for more information on optimizing by traffic source.

Viewing Data by Location

This will show your campaign data by country, region or DMA (DMA is for US traffic only). To view this report, follow these steps:

Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select the fourth tab and choose Country, Region or DMA (US Only).

Viewing Data by Platform

This report will show your campaign data by platform. To view this report, follow these steps:

Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select the By Platform tab.

You can learn about how to read your campaign data reporting here.

Viewing Data by Campaign Item

In addition to seeing data by campaigns, you can also view your data by campaign items. This allows you to view how traffic is performing for you at an item level, giving you more granular insight into your campaign overall. In order to view your data by campaign item, follow these steps:

Go to the Top Campaign Content page.
(optional) Filter for the campaign you want to view using the filter at the top of the report.
(optional) To sort the data, click on the title of the column you want to sort by.

In addition to viewing your data, you can also play and pause campaign items on this page. In order to do so, follow these steps:

Go to the Top Campaign Content page.
(optional) Filter for the campaign you want to view using the filter at the top of the report.
Choose the campaign item you’d like to play or pause, and click the button at the end of the corresponding row.

Viewing Data by Hour of Day

This report will show data by hour of day. To view this report, follow these steps:

Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select dropdown next to the "Day of Week" tab.
Select the "Hour of Day" report.

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Viewing Data by Day of Week

This report will show data by day of week. To view this report, follow these steps:

Go to the Campaign Summary page.
(Optional) Add any filters you’d like at the top of the page.
On the top right of the screen, choose the relevant date range you want to view.
At the top of the report, select the By Day of Week tab.