Dynamic keyword insertion for titles allows you to dynamically place specific keywords in titles based on where the user is located, the day of the week or the device they are currently using. This will help you create titles that are more specific to your users, which will most likely lead to more clicks and higher engagement with your landing pages.

An example of a title using this feature is “People in Phoenix, Arizona Can’t Get Enough of This Razor Subscription Service.” In this example, the location was generated based on where the user was when they viewed the campaign item.

Benefits of Dynamic Keyword Insertion for Titles

• It allows you to address and reach specific audiences more easily
• The campaign item’s click through rate (CTR) will most likely increase significantly as users get a more personalized experience
• The campaign item’s conversion rate will most likely increase as users get a more personalized experience
• This allows you to reduce the number of campaigns and campaign items you need to create
  
  

How to Use Dynamic Keyword Insertion for Titles

To implement dynamic keyword insertion for titles in your campaign, follow these steps:

1. You can add this feature while you are adding items to a new campaign or while you are editing items in an existing campaign.
2. Once on the Ads report, find the campaign item you want edit.
3. Add the dynamic keyword insertion macro to the title using the following format:  ${Keyword:CapitalizationType}$. Here is the list of Keywords you can use. Simply replace Keyword in the macro with any of these values in order to place the value in the title:
   
   • country - This value will be replaced with the country the user is browsing from
   • region - This value will be replaced with the region (including states) the user is browsing from
   • dma - This value will be replaced with the DMA (designated market area) the user is browsing from
   • city - This value will be replaced with the city the user is browsing from
   • platform - This value will be replaced with the device the user is browsing from 
   • dayofweek - This value will be replaced with the current day of the week
   
   And here is the list of Capitalization Types you can use. Simply replace CapitalizationType in the macro with any of these values in order to place the value in the title.
   
   • uppercase - All characters will be capitalized
   • capitalized - The first character of the phrase will be capitalized, and the rest will be in lowercase