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Backstage, Taboola’s campaign management platform, helps you launch and monitor your campaigns.
Backstage offers full control of your campaigns. You are able to edit campaign settings at any time, including targeting, budget and CPC bid. You can also start and stop your campaigns at any time.
Backstage also offers comprehensive reporting. You will have full transparency into campaign performance, to help you take the steps you need to optimize and scale your Taboola campaigns.
Here are some helpful articles on how to use Backstage:
A growing number of enterprises integrate Taboola campaign management within their own solutions.
The Taboola Backstage API is a RESTful API that allows you to manage Taboola campaigns, run reports, and automate tasks.
To find out more, head over to the Taboola Dev Center.