Review Taboola’s basics of pricing and billing. Cost per Click pricing basics and three different payment schedules.
Pricing Basics: CPC Pricing Model
With Taboola, you will pay for your campaigns on a CPC (Cost per Click) basis or CPM (Cost per mill) basis. Your bid is what you will be charged for every click (on CPC) or view (on CPM) on one of your ads. You only pay when someone clicks on your ads as part of a campaign.
There are three different payment schedules available with Taboola:
- Monthly invoice billing - Taboola charges you via invoice on a monthly basis. You will also have a credit limit.
- Prepayment billing - You’ll need to pay before your campaigns can run.
- Automatic billing - You’ll have a set billing increment (typically $100), which is the total amount your campaigns can spend before you have to pay again.
*For other billing methods that are not automatic billing (i.e Credit Card) please reach out to your dedicated Account Manager.