Before starting your Taboola campaign, it’s important that you clearly define your campaign goals. The more specific your campaign’s goals are, the better you’ll be able to measure your success.
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Below are some examples of goals that you may want to set and measure for your Taboola campaigns, as well as the metrics you should watch to measure your success.
Driving Awareness
This goal is for cases where you’re looking to get traffic to your website and eyeballs on your great content. This could be to drive awareness to your business in general, or to a new product, service or feature.
Campaign metrics that you should monitor in order to measure your success include:
- Viewable Impressions
- Number of clicks/visitors
- Viewable CTR (vCTR)
- Unique Visitors
Driving Purchases or Other Conversions
Getting traffic is not always enough; sometimes what you’re looking for is for that traffic to generate actions on your site. This action could be filling out a form, setting up a call or purchasing your products.
If your campaign goal is to drive conversions, you need to make sure your website is set up for it. You can learn about our landing page best practices for performance advertisers here.
Campaign metrics that you should monitor in order to measure your success include:
- Conversions
- CVR (Conversion Rate)
- CPA (Cost Per Action)
- ROI (Return On Investment)
- ROAS (Return On Ad Spend)
In order to better track this goal, implement Taboola’s conversion tracking code on your website.
Creating Engagement on Your Website
In addition to getting a lot of traffic to your website, you may want to look at the level of engagement of those visitors. This might mean paying attention to how many different pages the average user consumes per visit or the amount of time they spend on your site.
Campaign metrics that you should monitor in order to measure your success include:
- Clicks
- Pages per Visit
- Time on Site
- Returning Visitors Rate
Driving Video Views
This goal would come in handy if you have a video on your website and you want to track its performance.
Campaign metrics that you should monitor in order to measure your success include:
- Number of Video Views
- % of Video Completion
- Video Completions
Mobile App Installs Goals
If you have a mobile app that you want to promote, you may want to track how many installs are a result of your campaign. Or, you may want to track in-app actions such as purchases.
Campaign metrics that you should monitor in order to measure your success include:
- Number of App Installs
- Number of In-App Actions
- CPI (Cost per install) or CPA (Cost Per Action)
- CVR (Conversion Rate)
- ROI (Return On Investment)
- ROAS (Return On Ad Spend)
In order to better track this goal, use Taboola’s mobile app install or in-app action tracking.
How Long Will It Take to Reach My Goals?
Because monitoring and optimizing your campaigns is a process, it may take a few weeks to a couple of months to start to reach your campaign goals. It’s important to be patient, but also to continually make data-informed optimizations to your campaigns in an effort to improve performance.