Bidding Strategies are designed to help you deliver strong results, no matter the desired outcome. This page outlines the available Bid Strategies to you on Taboola, and when to use them.
SmartBid is Taboola’s core machine learning algorithm that offers a comprehensive suite of fully automated tools that are tailored to individual performance solutions
Fixed Bid allows you to retain full control over the bid.
| Strategy Benefits | Bid Strategy Description |
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SmartBid: Maximize Conversions Maximize conversions under a given budget or at a cost point you control |
Maximize Conversions aims to deliver as many conversions under your target budget.
Maximize Conversions with a Target CPA aims to maximize conversions at a predefined CPA
Learn more about Maximize Conversions |
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SmartBid: Enhanced CPC Maximizes CVR within a given CPC range |
Enhanced CPC- automatically adjusts your campaign bids to help ensure that you win those impressions most likely to convert. This feature is best used when looking to maximize campaign performance whilst maintaining control over the CPC. Bid modifications for new campaigns and new ads are made to win the right number of impressions and clicks to accurately learn your ad’s potential. Learn more about Enhanced CPC |
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Fixed Bid Control the cost of bids. |
Fixed Bid allows you to retain full control over the bid at all times. Unless adjusted otherwise, such as in the by-site tab of your Campaign Summary, the bid you input will always be the bid price paid. This feature is best used if you want to maintain control over your baseline bid and is recommended for campaigns without conversion based KPIs.
Learn more about Fixed Bid. |
| You must implement the Taboola Pixel, or Server-to-server tracking prior to enabling any SmartBid Solutions |