Bidding Strategies are designed to help you deliver strong results, no matter the desired outcome. This page outlines the available Bid Strategies to you on Taboola, and when to use them.
Fixed Bid allows you to retain full control over the bid.
SmartBid is Taboola’s core machine learning algorithm that offers a comprehensive suite of fully automated tools that are tailored to individual performance solutions
| Strategy Benefits | Bid Strategy Description |
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Fixed Bid Control the cost of bids. |
Fixed Bid allows you to retain full control over the bid at all times. Unless adjusted otherwise, such as in the by-site tab of your Campaign Summary, the bid you input will always be the bid price paid. This feature is best used if you want to maintain control over your baseline bid and is recommended for campaigns without conversion based KPIs.
Learn more about Fixed Bid. |
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SmartBid: Standard Model (Maximize CVR) Maximize the rate of conversions within a given CPC range |
Standard SmartBid- automatically adjusts your campaign bids to help ensure that you win those impressions most likely to convert. This feature is best used when looking to maximize campaign performance within CPC boundaries. Bid modifications for new campaigns and new ads are made to win the right number of impressions and clicks to accurately learn your ad’s potential. Learn more about Standard SmartBid |
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SmartBid: Target CPA Control the cost of conversions*. |
SmartBid - Target CPA automatically adjusts your bid based on the cost per action goal of your campaign. “Target CPA” will automatically maximize your conversions in accordance with your CPA target. Learn more about Target CPA. |
| You must implement the Taboola Pixel, or Server-to-server tracking prior to enabling any SmartBid Solutions |