What is the Reach Estimator?
The Reach Estimator provides valuable insights into how your targeting choices may impact available scale, helping plan your campaigns for optimal results.
With the Reach Estimator tool, you can view the number of estimated monthly viewable impressions for your campaign, based on the targeting criteria you’ve set.
How to use it?
The Reach Estimator appears on the right side of the Campaign Setup screen.
After selecting the targeting location and platform, you will start getting monthly viewable impression estimates.
As you alter your campaign targeting, the estimates will update automatically.
If your campaign targeting is too restrictive, the estimates might be unavailable. In this case, consider expanding your targeting selections to ensure your campaign can achieve enough scale.