For a general overview of Taboola S2S tracking, see this article.
You can choose from 3 flows, depending on your specific needs. An overview of each flow is provided below.
Flow 1: Link to the App Store/Play Store
In this flow, your campaign creatives link to the App Store/Play Store (via AppsFlyer).
Pros:
- Does not require custom development.
- Provides accurate conversion tracking.
Cons:
- Provides limited scope for conveying your campaign message (because the user lands directly in the App Store/Play Store).
For a detailed user guide, see the Resources section below.
Flow 2: Link to a Landing Page (NO Custom Dev)
In this flow:
- Your campaign creatives redirect the user to a Landing Page (via AppsFlyer).
- The CTAs on your Landing Page link directly to the App Store/Play Store.
Tracking is achieved via fallback identification methods without any development.
Pros:
- Does not require custom development.
- You can convey your message via a custom Landing Page.
Cons:
- Conversion tracking is not as accurate.
For a detailed user guide, see the Resources section below.
Flow 3: Link to a Landing Page (WITH Custom Dev)
In this flow, your campaign creatives link directly to a custom Landing Page. The CTAs on your Landing Page link to the App Store/Play Store (via AppsFlyer). Tracking is achieved via custom development.
Pros:
- You can convey your message via a custom Landing Page (just like Flow 2, above).
- Provides more accurate conversion tracking.
Cons:
- Requires custom development.
For a detailed user guide, see the Resources section below.
Cheat Sheet
The following table summarizes the 3 flows:
|
Flow |
Custom Dev? |
Conversion and Tracking |
Description |
|
Flow 1 |
No |
Least likely to experience tracking discrepancies. |
Your campaign creatives link to the App Store/Play Store (via AppsFlyer). |
|
Flow 2 |
No |
Typically, results in higher conversion rates. (You are able to convey your message via a custom Landing Page.)
However, conversion tracking is not as accurate. |
Your campaign creatives redirect the user to a Landing Page (via AppsFlyer).
The CTAs on your Landing Page link directly to the App Store/Play Store. Tracking is achieved via AppsFlyer’s own fallback identification methods, without custom development. |
|
Flow 3 |
Yes |
Typically, results in higher conversion rates. (You are able to convey your message via a custom Landing Page.) Provides accurate conversion tracking - but requires custom dev. |
Your campaign creatives link directly to a Landing Page. The CTAs on your Landing Page link to the App Store/Play Store (via AppsFlyer). Tracking is achieved via custom development. (The Campaign Creative passes a Click ID to your Landing Page. Your Landing Page passes that ID to AppsFlyer.) |
|
Unsure of which way to go? Consider starting with Flow 1. This is the quickest to set up, and provides accurate tracking. For further guidance, reach out to your Taboola Account Manager. |
Resources