Taboola Image Pixel – Taboola Advertiser Help Center

The ability to generate an IMG tag code is now available within Taboola Ads which may be right for you if you are unable to place Javascript tag across your sites. Rest assured that our pixel never collects and personally identifiable information (PII) and is fully GDPR and CCPA compliant.

How to implement an Image Pixel Tag

1. Navigate to the tracking tab in Taboola Ads

2. Click on the Tracking Setup button

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3. Select Manually as the Setup Method

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4. Click on Continue

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5. Scroll down past the javascript code section and click on the dropdown arrow as shown here:

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6. Here you can copy the image pixel code to implement on your site

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How to implement an Image Pixel conversion event

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1. To implement an event or conversion pixel, navigate to the Tracking Tab and this time, click on +New Conversion or edit a current conversion by clicking on the pencil icon. Remember it can only be an event based conversion

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2. Once the drawer opens to edit the conversion, scroll down to the Advanced Option dropdown:

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3. Here you can find the image pixel which you can copy to the clipboard to be implemented on your site. Screenshot_2023-03-16_at_20.26.26.png

And that's it!