Contextual targeting allows you to place your ads in contexts that are most relevant to your brand and audience.

At Taboola, we believe in the power of context to deliver the right message at the right time to the right audience. Our contextual targeting capabilities are powered by advanced AI and semantic analysis technology, leveraging the valuable contextual insights extracted from our extensive network of 9k+ direct publisher integrations. Our algorithm analyzes the content and metadata of each page to determine its contextual classification.

Targeting Contextual Categories in Campaigns

To apply contextual targeting in campaigns, navigate to the Contextual Targeting section of the Campaign Creation/Edit screen.

Under the Contextual Categories section, click on “Select segments” and select contextual segments you wish to target or exclude from the drop-down list. You can choose from a list of 200+ contextual categories.

Unlock Contextual Intelligence with Contextual Reporting

Access the Contextual reporting tab in your Taboola Ads dashboard to gain insights into how your campaign performs against different contextual categories. This reporting is available for every campaign, no matter whether contextual targeting is in use or not.

You can leverage the insights provided in the Contextual report to:

• Understand the topics your audience was reading the moment they engaged with your ads.
• Inform your creative strategy to better align your ads with the content your audience is interested in.
• Identify the better-performing contextual categories and optimize your campaign towards them for better results.

NOTE!

Taboola also offers Topics Targeting, a custom contextual targeting capability which you can use directly in Taboola Ads to create your own contextual segments from 70,000+ granular topics we offer.

See more here.