Taboola’s algorithm, since it’s inception and thanks to our reach, has been processing huge amounts of contextual signals that have allowed us to build a machine learning algorithm that can understand the relationship between an article’s text and the contextual classification of the page. Even now, our algorithm continues to grow and learn - such that we are able to support contextual targeting and reporting across multiple countries and languages!
What’s more is that we do not use a 3rd party cookie to build these tools, and so they offer a great strategy for advertising on the open web as we face a world where 3rd party cookies are no longer available.
What does this report show? - This report will show you the performance of your campaigns by category, and allows you to see what subjects your most converting users are reading about. You can find this report in your Taboola Ads dashboard.
How to Use This Report:
- To understand your customers better: See which categories drive the most conversions on your campaigns to know what is most interesting to your users, and craft your message for them!
- To inform your creative strategy: See the content your converters are reading, and create ads and videos that fit more naturally to those pages
- To identify unique targeting options: Target over 100+ ready-made segments that reach articles and content that most appeal to your audience.
What is Contextual Targeting?
Contextual Targeting is content-based and allows you to target the pages and articles that your users are typically most interested in. There are over 100+ ready made segments available, and can be applied when setting up your campaign: