Advertisers can work with DMPs and MMPs to track activity and build user audiences. When you build an audience through your DMP or MMP, you can then pass those segments to Taboola and use them on your campaigns! This is a great way to leverage your own CRM data directly on the open web. 

What are they?

Data Management Platform (DMP) - A data management platform is a 3rd party provider who can take your existing data and turn it into targetable data segments for use across various platforms.

Mobile Management Platform (MMP) - A mobile management platform is a 3rd party provider who specializes in mobile-app tracking and measurement. Aside from tracking app activity, some MMPs also have the ability to create audiences for targeting. 

How To:

When you build an audience with the data management platform or certain mobile management platforms, you are able to then pass those audiences to Taboola for use on your campaigns. 

Taboola is connected with all the leading DMPs and MMPs. If you are managing your 1P audiences in any of the platforms listed below, you can easily push them to Taboola by following the instructions below each one.

List of supported Integrations:

• Appsflyer
• Adobe
• Liveramp
• Lotame (1P)
• Navegg
• Neustar Identity Data Management Platform (IDMP)
• Nielsen (1P)
• Oracle / Blue Kai (1st Party Instructions)
• Retargetly
• Salesforce Audience Studio/Krux DMP
• Zeotap

AppsFlyer

This option is available globally, with the strongest match rates coming from: US, UK, India, Israel, Korea, Mexico, Thailand

How to apply:

1. Add Taboola as a connection. Also see Appsflyer's Help Center

2. Determine which audiences you would like to use in your Taboola campaigns and connect those audiences to Taboola.. Also see Appsflyer Help Center Page.

3. Verify that the audience appears under "My Audiences" drop down menu found in the Campaign Edit Drawer of your Taboola Ads dashboard.

Note that audience size may be reduced due to match rate between the two networks

Adobe

1. Select the audiences you would like to send from Adobe to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Adobe IDs)
   3. Taboola Account Ids of all accounts you would like the segments applied to. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. Indicate to your account manager that your DMP is: Adobe
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Contact your Adobe consultant or Customer Care specialist and request to set up Taboola as a destination for these audiences.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   Note that audience size may be reduced due to match rate between the two networks

Liveramp

1. Create the segment/audience in the LiveRamp Connect Console

2. Extract the Liveramp audience Ids from the Liveramp Connect Console:
3. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Liveramp IDs)
   3. Taboola Account Ids that you would like these segments applied to. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Liveramp
4. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
5. Distribute the desired audiences to Taboola:
   Select OUT → Enter Taboola as the destination → filling out any required fields
6. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   Note that audience size may be reduced due to match rate between the two networks
   
   

Lotame

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Lotame IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Lotame
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Lotame platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   Note that audience size may be reduced due to match rate between the two networks

Navegg

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Navegg IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Navegg
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Navegg platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page. Note that audience size may be reduced due to match rate between the two networks

Neustar

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Neustar IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Neustar
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Neustar platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

Note that audience size may be reduced due to match rate between the two networks

Nielsen

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Neustar IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Nielsen
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Nielsen platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page. 

Note that audience size may be reduced due to match rate between the two networks

Oracle Bluekai

1. Within the Oracle platform, navigate to ‘Install Apps’ page:
   
2. Navigate to ‘App Catalog’:
   
3. Search for "Taboola", and select "Taboola_AudienceInjection_1P":
   
4. Insert your Advertiser ID (Found in the Account Drop down in the top right of Taboola Ads):
   
   
   
5. Create the audience, and select the Audience Injection app as the destination:
   **This app will only work for 1P data. 
6. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

Note that audience size may be reduced due to match rate between the two networks

Retargetly

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Retargetly IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Retargetly
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Retargetly platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Krux/Salesforce Audience Studio

1. Select the audiences you would like to send to Taboola. To do so you will create the segment via Salesforce, and then select 'Taboola' as the activation platform
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Salesforce IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Salesforce
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page. Note that audience size may be reduced due to match rate between the two networks

Zeotap

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Zeotap IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Zeotap
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Zeotap platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks