Advertisers can work with DMPs and MMPs to track activity and build user audiences. When you build an audience through your DMP or MMP, you can then pass those segments to Taboola and use them on your campaigns! This is a great way to leverage your own CRM data directly on the open web. 

What are they?

Data Management Platform (DMP) - A data management platform is a 3rd party provider who can take your existing data and turn it into targetable data segments for use across various platforms.

Mobile Management Platform (MMP) - A mobile management platform is a 3rd party provider who specializes in mobile-app tracking and measurement. Aside from tracking app activity, some MMPs also have the ability to create audiences for targeting. 

How To:

When you build an audience with the data management platform or certain mobile management platforms, you are able to then pass those audiences to Taboola for use on your campaigns. 

Taboola is connected with all the leading DMPs and MMPs. If you are managing your 1P audiences in any of the platforms listed below, you can easily push them to Taboola by following the instructions below each one.

List of supported Integrations:

• Adex
• Adobe Audience Manager
• Appsflyer
• AudienceOne
• Audigent
• Aumago
• Clever Data
• Commanders Act
• DataCurrent
• Datonics
• Ermes
• Eulerian
• Intimate Merger
• Liveramp
• Lotame
• Lytics
• Navegg
• Neustar
• Nielsen
• Onaudience
• Oracle / Blue Kai (1st Party Instructions)
• Retargetly
• SK Planet
• Tail Digital
• Treasure Data
• Zeotap

Adex

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Adex IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: OS Data Solutions (Adex)
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the OS Data Solutions (Adex) platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Adobe Audience Manager

1. Select the audiences you would like to send from Adobe Audience Manager to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Adobe Audience Manager IDs)
   3. Taboola Account Ids of all accounts you would like the segments applied to. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. Indicate to your account manager that your DMP is: Adobe Audience Manager
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Contact your Adobe Audience Manager consultant or Customer Care specialist and request to set up Taboola as a destination for these audiences.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   Note that audience size may be reduced due to match rate between the two networks

AppsFlyer

This option is available globally, with the strongest match rates coming from: US, UK, India, Israel, Korea, Mexico, Thailand

How to apply:

1. Add Taboola as a connection. Also see Appsflyer's Help Center

2. Determine which audiences you would like to use in your Taboola campaigns and connect those audiences to Taboola.. Also see Appsflyer Help Center Page.

3. Verify that the audience appears under "My Audiences" drop down menu found in the Campaign Edit Drawer of your Taboola Ads dashboard.

Note that audience size may be reduced due to match rate between the two networks

AudienceOne

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (AudienceOne IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: AudienceOne
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the AudienceOne platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Audigent

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Audigent IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Audigent 
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Audigent platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Aumago

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Aumago IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Aumago
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Aumago platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Clever Data

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Clever Data IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Clever Data
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Clever Data platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Commanders Act

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Commanders Act IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Commanders Act
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Commanders Act platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

DataCurrent

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (DataCurrent IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: DataCurrent
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the DataCurrent platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Datonics

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Datonics IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Datonics
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Datonics platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Ermes

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Ermes IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Ermes
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Ermes platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Eulerian

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Eulerian IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Eulerian
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Eulerian platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Intimate Merger

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Intimate Merger IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Intimate Merger 
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Intimate Merger platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Liveramp

1. Create the segment/audience in the LiveRamp Connect Console

2. Extract the Liveramp audience Ids from the Liveramp Connect Console:
3. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Liveramp IDs)
   3. Taboola Account Ids that you would like these segments applied to. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Liveramp
4. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
5. Distribute the desired audiences to Taboola:
   Select OUT → Enter Taboola as the destination → filling out any required fields
6. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   Note that audience size may be reduced due to match rate between the two networks
   
   

Lotame

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Lotame IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Lotame
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Lotame platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   Note that audience size may be reduced due to match rate between the two networks

Lytics

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Lytics IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Lytics
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Lytics platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Navegg

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Navegg IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Navegg
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Navegg platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page. Note that audience size may be reduced due to match rate between the two networks

Neustar

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Neustar IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Neustar
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Neustar platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

Note that audience size may be reduced due to match rate between the two networks

Nielsen

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Neustar IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Nielsen
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Nielsen platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page. 

Note that audience size may be reduced due to match rate between the two networks

Onaudience

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Onaudience IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Onaudience
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Onaudience platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Oracle Bluekai

1. Within the Oracle platform, navigate to ‘Install Apps’ page:
   
2. Navigate to ‘App Catalog’:
   
3. Search for "Taboola", and select "Taboola_AudienceInjection_1P":
   
4. Insert your Advertiser ID (Found in the Account Drop down in the top right of Taboola Ads):
   
   
   
5. Create the audience, and select the Audience Injection app as the destination:
   **This app will only work for 1P data. 
6. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.

Note that audience size may be reduced due to match rate between the two networks

Retargetly

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Retargetly IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Retargetly
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Retargetly platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

SK Planet

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (SK Planet IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: SK Planet
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the SK Planet platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Tail Digital

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Tail Digital IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Tail Digital 
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Tail Digital platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Treasure Data

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Treasure Data IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Treasure Data
      
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Treasure Data platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks

Zeotap

1. Select the audiences you would like to send to Taboola. 
2. Reach out to your Taboola Account Manager and provide the following details:
   1. Audience name/s
   2. Audience ID/s (Zeotap IDs)
   3. Taboola Account Ids these audiences should be available for. If you want to make these audiences available on a network level - let your Account Manager know. 
   4. DMP: Zeotap
3. Your Taboola AM will confirm that the audience setup on the Taboola side has been completed.
4. Send the selected platform from the Zeotap platform to the Taboola integration.
5. Verify that the audience appears under "My Audiences" dropdown in the Edit Campaign page.
   
   Note that audience size may be reduced due to match rate between the two networks