What is Finance Ads ?

Finance ads is a financial affiliate marketing network with a focus on promoting financial products and services. 

If you are an advertiser looking to collaborate with Finance Ads and run a successful affiliate campaign through Taboola, then this guide can help you achieve successful integration and conversion tracking.

There can be two flows for any server-to-server campaign.

Direct to Store / Website

Flow Description : Direct visitors from ad click to store / website

1. Use the tracking URL generated by finance ads to direct visitors to the store/website.

2. Check if the URL contains the following two parameters: "tracking_type=taboola" and "tracking_id={click_id}".

3. If these parameters are present, use the same URL as the ad URL when setting up the Taboola campaign. Learn more about setting up a taboola campaign here.

4. Setting up an S2S conversion rule to track conversions is the next step. Please follow the instructions provided in the section titled "Creating S2S Conversions" to set it up accurately.
5. Lastly, to ensure that the integration is working correctly, refer to the "Testing the Integration" section for detailed instructions on how to conduct the testing process.

Direct to Pre-lander then Website/ Store:

Flow Description: Direct visitors to a pre-lander with CTA link to Website / Store.

In Finance Ads:

1. Use Tracking URL generated by Finance Ads as Link URL to all CTAs on Pre-lander
2. Check if the URL contains the following two parameters: "tracking_type=taboola" and "tracking_id={click_id}".
3. Please contact your Account Manager at Finance Ads to request a plugin that will transfer UTM parameters from the pre-lander URL to the CTA link URL.

In Taboola Ads

1. Go to Campaign Tab.
2. Then click Create Campaign or edit an existing campaign.
3. In the Campaign set-up page, go to the Tracking section at the bottom of the page.
4. Use the parameters tbclid={click_id} and add it to your Tracking Code. You can add more URL parameters to the tracking code section, Learn more here.
5. Setting up an S2S conversion rule to track conversions is the next step. Please follow the instructions provided in the section titled "Creating S2S Conversions" to set it up accurately.
6. Lastly, to ensure that the integration is working correctly, refer to the "Testing the Integration" section for detailed instructions on how to conduct the testing process.

Creating S2S Conversions

Note: To check if you are already sending events to Taboola Ads, and to save time, you can use the Active tab as a shortcut. Learn more here.

1. To define conversions with S2S tracking, go to the Tracking tab. Here you will be able to view existing conversions or set up and define new conversions that came from either the Taboola Pixel or S2S tracking. Note that you do not need to implement the pixel to track conversions with S2S

2. Click “Create” then “Conversion”
3. Select the conversion Type as “Event”, fill in the relevant information and click “Create”. Learn more about creating conversion here

Testing the Integration

Note : Steps mentioned below applies to test both flows, Direct to Store / Website and Direct to Pre-lander then Website/ Store

1. Go to the "Tracking" section on Taboola Ads and select "Tracking Setup" located on the top right corner of the screen.

2. A popup window will appear, choose "Server to Server" from the options and scroll down to the bottom of the screen. Then, select "Campaigns" and copy the test links.

3. Launch the test link in a browser and complete the conversion action defined (e.g., install, purchase, signup review) under the conversions tab on the tracking page if the relevant event is active 30 minutes after completion of the conversion action. Then, integration with financeads is successful. Learn more here.