(Generally Available March 26th, 2024)

Taboola is bringing the power of Generative AI to advertisers across our network — revolutionizing how they create native ads.

Taboola is utilizing the power of Generative AI tools such as Chat GPT and Stable Diffusion to make it easier for advertisers of all sizes to benefit from creative diversity in their campaigns'.

We’ve created a proprietary framework that is trained with Taboola’s best practices, marketing objective, advertiser category, what’s trending on the network, and more. 

With these details in mind, Taboola’s GenAI Ad Maker will generate or refine creative based on what is actually working on our network with intent to support advertiser success with new creative assets.

GenAI Ad Maker empowers advertisers to:

• Swiftly generate free and original creative 
• Utilize a user-friendly interface on an all-in-one platform (Taboola Ads)
• Boost Content Quality Approval Rate
• Achieve Enhanced Performance & Results

Where can I find this tool?

Taboola’s Generative AI for ads right in TABOOLA ADS. Our top priority is to be a Consistent, Easy-To-Use Platform for our partners which is why we  incorporated these third party technologies directly into our platform. 

Once you have reached the “Create Ads” step of your campaign set up, under “Set Up", you will see a creation mod titled “Variations”. Under this mode, you will find all the tools within the GenAI Ad Maker Portfolio. 

Pro Tip: These tools can also be found when editing and duplicating ads.

Follow steps below to get the best possible outcomes of using the Tool within Taboola Ads:

Images:

There are two ways to Use Generative AI for Images in Taboola Ads:

• Image to Image: Add your image to create alternatives with a similar visual language
• Text to Image: Write your own prompt with the assistance of our prompt helper to create a new image

When crafting a prompt that yields exceptional outputs we recommend the following components : 

Subject: Specify what should be in the picture, such as an object, man, woman, etc.

Action: Describe what the subject is doing.

Surroundings: Indicate the location of the subject, whether indoors or outdoors.

And remember to consider using our image prompt helpers for additional aspects like focus, style, color, lighting, and emotion to further enhance the generated images. 

Pro Tip: Click "Ellipsis” (Three dots), to save an image to your media library, generate variations, or replace the background. Your saved images will be under the tab labeled “AI-Generated Images” in the Media Library. 

Once your image is added utilize our other GenAI Ad Maker tools to diverse the images within your campaigns:

Titles:

Titles can be found under the “Content” section when creating an ad.  Click the Help me write button.

Pro Tip: You can insert your landing page url here and once you click “help me write” it will automatically pull answers to the questions from your landing page or you can fill in manually!

Once the Questions are filled out (either from manual input or landing page url retrieval) click  "Generate with AI" to receive multiple Titles and Descriptions recommendations!

Click "Show More" to receive additional titles or descriptions suggestions.

Pro Tip:Use the "Rephrase" buttons to iterate on existing or new titles!

And just like that you have a new ad in the blink of an eye that is set up to perform with Taboola’s Best practices in mind!