Custom Rules – Taboola Advertiser Help Center

Content:

Maximize the efficiency of your Taboola campaigns according to your own custom conditions.

Custom Rules is a feature in Taboola Ads that offers additional controls for you to take as part of your optimization strategy. Custom Rules offer the ability for any user to set their own automated rules on campaigns that will make a change when a condition is met. This can be activated for sites and creatives.

How to use Custom Rules

You can start to create your own Custom Rules by navigating to the 'Rules' tab at the top of your Taboola Ads screen.

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Then you can start to create your rules based on your custom requirements.

Custom Rules are currently built as a stop/loss solution, meaning that you can trigger a site to be blocked or an ad to be paused based on your custom conditions that you've set.

You can also layer on multiple rules using the 'and' condition such as excluding certain timeframes.

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You can check the box next to 'Preserve one active ad in a campaign even if all ads meet the rule's condition' to prevent the best performing ad from being disabled in case all ads in your campaigns meet the conditions you set.

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Who is a good fit for Custom Rules?

Custom Rules are designed for advertisers who are often making manual optimisations to their campaigns based on their own logic. As a result, they can improve efficiency by automating these optimisations, resulting in fewer manual interventions and improved performance.

What can I do with Custom Rules?

Custom Rules are currently built as a stop/loss solution, meaning that you can trigger a site to be blocked or an ad to be paused based on your custom conditions that you've set.

You will also have visibility of the actions that the rule is going to take before you save it with our new rule preview functionality.

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Additionally, when your rules are active, you can see a summary of the actions the rules have taken in the 'Actions' tab.

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How should I use them?

Navigate to the audiences tab in Taboola Ads and click on 'new rule' to create a rule
Name the rule and assign it to either an existing campaign or the account as a whole
Create your rule based on how you determine wastage i.e. at which point you feel like a site should be blocked or an ad should be paused based on performance
Follow the key top tips below when creating your rules for best results
Click 'Next' to view the rule preview: this will help you see what actions your rule will trigger. If there are many actions, you may consider creating a less aggressive rule
Once you've approved the rule, click save. Your rule will now start triggering!

Top Tips!

Avoid rules that are too simplistic and result in aggressive and/or undesired blocks:
- Layer more than one condition including clicks or spend e.g. block a site after 0 conversions AND $100 spent
- Consider different time frames using the ‘AND’ logic
- Consider excluding historically strong performing or quality sites such as Yahoo and MSN that you would rarely consider blocking regardless of performance
Consider excluding recent time frames for conversions that are often delayed (e.g. offline sales or in-app purchases)
When creating new rules, be realistic with your goals. It’s recommended to base your rules on average performance on Taboola
Carefully review your rules before saving to ensure you're happy with the actions its going to take
Don't rely on unblocking sites and ads after the rule has been activated. If you’re reversing actions that the custom rules have taken, it’s important to adapt the existing rule to make sure it doesn’t happen again
For newer campaigns on Taboola that don't have many learnings yet, don’t be too aggressive from the offset by creating rules that are not founded in data. Our publishers need time to show their value for brand new campaigns