Overview
Once you have installed the Taboola Shopify App, your store will begin passing conversions (aka events) to Taboola. In order for Taboola to process these conversions, you need to set up matching conversions in Taboola Ads.
You will need to set up 7 conversions.
Creating each conversion requires similar steps - with certain key differences.
No existing conversions?
If you have no existing conversions in Taboola Ads, then simply use our automated flow (in place of these instructions).
If you have no existing conversions in Taboola Ads, then simply use our automated flow (in place of these instructions).
First steps
Open Taboola Ads, and select the Tracking tab (top, left). Then follow the steps below to set up the conversions.
How to use this page
- Follow the instructions below to set up the Make Purchase conversion.
- Then - select the next conversion from the list below, and repeat the steps.
- Pay attention to the different settings for each conversion.
- Continue until you have set up all 7 conversions.
Make Purchase
Make Purchase is conversion 1 of 7.
To set up the Make Purchase conversion, follow the instructions below.
To set up the Make Purchase conversion, follow the instructions below.
- Click on + New Conversion (far right):
- Type in a Conversion Name of your choice - e.g.:
Make Purchase
- For Conversion Type, select EVENT:
- Do not fill in a Fixed Value.
- For Category, select:
Make Purchase
- Confirm that the Event Name is:
make_purchase
Enter the name exactly as shown above, or the event will not be recorded. - (Optional) If desired, edit the following fields:
Click Through Conversion Window and View Through Conversion Window - Confirm that the following options are checked:
Include in total conversions and Include in total value
Make sure that both fields are checked. - (Optional) If desired, edit the following fields:
Audience Properties and Aggregation Type - Skip the Event Code section.
- Review your chosen settings, and click on Create (bottom, right):
What's next?
Set up the Start Checkout conversion.
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