The Bid Modifications by Day and by Hour feature in Taboola Ads allows you to fine-tune your campaign's baseline CPC (Cost-Per-Click) bids by increasing or decreasing them based on the day of the week and the hour of the day. This functionality helps achieve more precise bids, enhancing overall campaign efficiency.

Note: This feature is available for campaigns using Enhanced CPC or Fixed Bid bidding strategies.

Why Use Bid Modifications?

Bid Modifications by Day and by Hour is designed to improve operational efficiency by automating bid adjustments, reducing the need for manual optimizations. This can significantly save time and enhance the effectiveness of your campaigns. Here are a few scenarios where this feature is particularly useful:

1. Automating Bid Adjustments: Ensure your bids remain competitive throughout the day or week without needing constant manual adjustments. This automation allows you to focus on other aspects of your campaign.

2. Maximizing Budget Efficiency: Adjust your CPCs to reflect consumer behaviour, such as lowering bids on weekends when traffic might be less valuable. This opens up the possibility of spreading your budget more effectively across different days of the week.

3. Streamlining Campaign Management: Utilize this automated tool for bid adjustments instead of relying on third-party solutions, consolidating your campaign management within a single platform.

How to Use Bid Modifications by Day and by Hour

Implementing Bid Modifications by Day and by Hour is straightforward. Follow these steps:

1. Create or Edit a Campaign:

   Start by either creating a new campaign or editing an existing one within the Taboola Ads interface.

2. Navigate to Budget and Bidding:

   Scroll to the "Budget and Bidding" section of your campaign settings.

3. Adjust Bids:

   Open the Bid Modification settings for either the day or the hour.
   Select the specific days or hours you wish to modify.
   Input the desired boost amount (either an increase or decrease in CPC).

4. Save Your Campaign:

   After setting your bid modifications, ensure you save the campaign to apply the changes.

By utilizing Bid Modifications by Day and by Hour, you can ensure that your campaigns are always optimized for your audience at the right time, helping to improve your overall campaign performance.

You can go a step further by optimizing your site bids too. Find out more about by-site bid optimizations here.