Sponsored Content is a user-friendly and high-performance format that is optimal for driving engagement and conversions. Each sponsored content recommendation is formed from a Headline, Image, and Landing Page URL.
Key Product Details:
- Easily create campaigns and upload content automatically in minutes.
- Leverage data of 1.4B Taboola readers in the form of thousands of targetable audiences.
- Track your post-click performance with the powerful Taboola Pixel.
- Access on-demand reporting against a variety of campaign metrics.
- Optimize toward your marketing objective with a user-friendly advertiser console.
- Promote your content with static or animated images and choose from a library of thousands of relevant images.
You can get started in minutes through our self-service portal. Or, feel free to reach out to a Taboola representative on our contact page, and we’ll be in touch.
Taboola Video is an elegant, non-disruptive video experience that is optimal for branding and awareness goals. Here’s what it looks like. You can leverage Taboola proprietary audience data and third party data to have the scale and reach you need across exclusive inventory.
Key Product Details:
- Videos are in found the Taboola Feed, below article, and only begin once in view.
- We see an average of 70%+ viewability rates on our in-feed videos.
- Access to over 3 Billion US monthly page views.
- Available models are CPM or CPCV. CPCV allows you to only be billed for videos viewed to completion, or those that are clicked.
- We accept both short and long-form videos.
- Video insights and reporting are available on demand in your campaign dashboard
Taboola Video is available as a managed service. To launch, reach out to us on our contact page. From there, we will ask for your your videos and landing URLs, and we'll take it from there.
We also offer programmatic auctions for both Sponsored Content and Video inventory. Whether you are looking to buy via the open exchange or a PMP, you will be up and running in just a few easy steps. Visit How to buy Taboola on your DSP to get started!
Benefits of buying Programmatically from Taboola:
- Exclusive Inventory - Taboola placements are hard-coded on publishers sites in multi-year agreements. Taboola is ads.txt compliant.
- High Impact Units - In-Feed & Homepage Placements capture user attention when users are looking for what’s next.
- 3rd Party Verification - Layer on leading verification and brand safety solutions like IAS, MOAT, etc. (99.1% IAS Safety Rating) AdChoices, TAG Certified
- Second Price Auction - All inventory is accessible via a unified and transparent auction. Customize inventory sources, price and get deal priority through Private Marketplace deals.
- Audience Targeting - Enhance your bids with first and third party audience data through Private Marketplace deals.
- Use Existing Native & Social Assets - Extend your existing social and native campaigns into familiar ad formats.
Reach out to your Taboola rep if you have any questions. If you do not have a Taboola rep, would like to request more information or provide feedback, please send an email to email@example.com with the subject line “Opt in to Taboola”.