Look-Alike Models are used to build larger audiences from a smaller audience to create reach for advertisers and find new users likely to be interested in your business because they resemble existing customers.
Taboola Lookalikes use CRM data, meaning you can upload a customer list of hashed email addresses and Taboola’s predictive engine will find similar users, on the assumption that these users will be “like” the current clients in your database and therefore more likely to convert.
How Lookalikes Help You
Proven Increase in Conversions - Targeting users who resemble your clients is proven to increase conversions and lower CPA
Grow Reach - using lookalikes allows you to expand your reach and find new customers
Harness Your Proprietary Data - Lookalikes takes advantage of the data you have on your customers and allows you to build off your past conversion success
Want to get started with Lookalikes? Learn how to create your custom audience segment below.
You create a custom audience in the Audience Page in backstage.
- In backstage left menu click on ‘Audiences’ then ‘create new lookalike audience’ where you can upload file
- Upload a CSV file with hashed emails of US customers
- You choose the hashing type and you Name the audience
- Click ok
- Your files appears in the audiences table with Processing status
- After 2-3 days you the lookalike audience status will change to ready
- Then if you edit any campaign or create a new one, in the ‘My Audiences’ tab you will see all your lookalike audiences in audiences targeting section.
- You will see 5 lookalike audiences with different similarity levels ranging from the top 5% to the top 25%
a. Top 5% are the top 5% of users that mostly resemble your seed file, meaning highest performance but lower scale
b. Top 25% are the top 25% of users that mostly resemble your seed file, while the threshold for similarity is lower the scale of users is much bigger
c. We recommend starting with top 20% as a default. If you’re satisfied with the performance of the lookalike audience, continue to expand the audience to reach higher scale. Otherwise you can narrow your audience to achieve higher performance on the expense of scale.
- Once a campaign is targeting a lookalike audience, the Status of the corresponding audience will change to Active
- CSV file with one column of hashed emails
- We accept hashed emails of US customers only
- Hashed Email: We’re compatible with the following:
- Email MD5
- Email SHA1
- Email SHA256
- U.S. Adults only: Your seed file should only contain users who are U.S. adults
- At least 7,500 records and no more than 750,000 records
- All emails should be lowercase before and after hashing
- File size should be no larger than 50 MB