In Backstage, you can target users who use different connection types. Wi-Fi Only lets you target users who are using Wi-Fi when they see your ad on the Taboola platform.

For example, maybe your campaign contains video and it runs in a country with a slow mobile connection. Targeting users who use a Wi-Fi connection can ensure that users have a good experience.

Similarly, maybe you are running a campaign to drive app downloads. If your App requires a wi-fi connection to download, this is probably a required option for your campaign.

Setting Up Connection Type Targeting:

1. Go to the Campaign Management page.
2. Click + New Campaign.
3. In the New Campaign page, go to the Campaign Targeting section in the middle of the page.
4. In the Connection Type section, select Wi-Fi Only.