Advertisers can upload CRM files directly into Taboola for use on their campaigns. You can target and suppress audiences from your campaign and you can also build lookalike audiences (US only) to extend your reach based on your existing customers. CRM files can be uploaded for targeting and suppression in the following countries:

• Australia
• Brazil
• Canada
• France
• New Zealand
• United Kingdom
• United States

Create a customer file audience in the 'Audience' page in backstage.

1. In the top menu in Taboola Ads, click on ‘Audiences’ > ‘New Audience’ > 'From Customer File' to upload a customer file
   
   
2. Upload a CSV file with emails, hashed emails, mobile device IDs (IDFA or GAID), or 5 digit US Zip Codes
   
   
3. Choose emails (hashed or non-hashed), mobile device ID, or 5 digit US zip codes
   1. If you choose to upload emails that are not hashed, Taboola will hash the emails on the client side without saving the emails on our servers. 
4. Name the audience
5. Click "OK"
6. Files appear in the audiences table with "Processing" status
   
7. After 2-3 days, the lookalike audience status will change to "Ready"
   
   
8. When it's "ready", target or suppress the audience under My Audiences on the Edit Campaign page
   
9. Once a campaign is targeting an audience, the status of the corresponding audience will change to "Active"
   
   

*If you have customer files larger than 3Mil entries, you can onboard your audiences using our API Developer Portal

Visit our Advertiser Data Use Policy here.