JANUARY
Connection-type targeting (Wifi- Only Targeting)
You can now target users who use different connection types. The Wi-Fi Only setting lets you target users who are using Wi-Fi when they see your ad on the Taboola platform.
By-Hour Reporting
You can now view hourly data for a given advertiser or campaign in your Campaign Summary in Backstage. This new report aggregates performance data according to the time of the impression.
Tracking Multiple Server-to-Server (S2S) Conversions
Advertisers can now track Multiple Server-to-Server (S2S) Conversions in Backstage. S2S allows advertisers to track conversions for mobile apps and add data insights for their campaigns beyond just the install such as in-app purchases or in-app subscriptions.
FEBRUARY
Mandatory Campaign Objective Field in API
As of February 18th, the Campaign Objective field in your set-up will become mandatory, giving you more visibility into which campaigns are working for you.
CRM Lookalike based off Mobile Advertising ID
Create lookalike audiences based off of uploaded mobile advertising IDs.
Target and Suppress uploaded CRM Files in Backstage
You can now target an anonymized CRM file in Backstage! When an advertiser uploads their first party data (ex. CRM list), the audience(s) will now appear under ‘My Audiences’ for targeting and suppression.
MARCH
Sunsetting Old Taboola Pixel
Effective April 1st, we will no longer support the old pixel in Pixel Management. With the new pixel, you’ll be able to measure across your marketing funnel, build custom audiences for easy targeting, maximize Smart Bid performance and find conversions lost through Intelligent Tracking Prevention (ITP).
APRIL
Campaign Name Tracking Macro
We’ve created a new {campaign_name} macro for your usage in any of the following tracking fields: ‘Tracking Code, Verification Pixel URL and Item URL.These are macros that can be added under any URL parameter to pass back certain information from Taboola into your analytics reporting platform, giving you more insight into performance with multiple data points.
MAY
Retargeting Improvements
With the recent technical improvements made to our retargeting features, Taboola Retargeting dramatically increases sales and conversions by providing you with the tools to easily re-engage your site visitors, active customers, and new prospects.
JUNE
Viewable Metrics
To provide advertisers with insights across the user journey, viewable impressions, CTR, and CPM will be added to Backstage reports. Looking at various tabs of Campaign Summary -- such as By-Site or By-Platform -- advertisers will be able to see more meaningful variance between the performance of sites, platforms, geos, etc., and optimize accordingly.
Dynamic Bid Strategy
This feature simplifies campaign optimization needs to either reduce or increase the baseline bid according to the results of the campaign.
Lowest Cost Bidding
Lowest Cost bidding guarantees your campaigns win impressions at lower costs. This should Lower CPAs and increase reliability for Smart Bid campaigns.
Creative Expedition
With the Creative Expedition feature, in your Top Campaign Content, you will be able to boost and select the publishers you would like to test your great creatives on. Use this feature to guarantee a fair test that provides enough data quickly to understand the value of your creatives.