With the By-Site Report, Taboola customers get more flexibility with how you manage your campaigns. You can make by-site bid adjustments to SmartBid campaigns without the Bid Strategy automatically changing to Fixed Bid for that site. This feature allows SmartBid’s logic to continue to operate alongside your manually-adjusted Bid Amount and more granularly set the Bid Modification anchor per individual site, based on your performance goals.
*Note: Smart Bid is built to take the heavy-lifting out of optimization and to ensure your advertising spend is focused on the users most likely to convert on your campaigns. We recommend switching from Fixed Bid to SmartBid on your campaigns to maximize the return on your campaigns.
Bid Strategy Column
On the by-site tab within campaign summary you can select whether you want to target that site on SmartBid or on fixed bid.
We recommend keeping to SmartBid when bidding by site to continue to gain the benefits of SmartBid's network learnings and intelligence when increasing or decreasing the bid.
To change the bid strategy, click on the cell that says either 'Fixed Bid' or 'Smart Bid' where you can toggle between the two.
|Bid Type||Minimum De-Boost||Maximum Boost|
|Smart Bid||- 80%||50%|
|Fixed Bid||- 99%||100%|