Recommendation Center Overview
Sometimes it is hard to keep track of or even notice valuable opportunities or optimizations you can make to your campaigns in order to increase performance.
The Recommendation Center is a new tab in Backstage that shows different types of actionable opportunities that are aimed at improving different campaign metrics, such as conversion rates, clickthrough rates, number of impressions, and more. This screen summarizes the top recommendations that are available within your Taboola account as well as provides an easy way to implement them in the form of call-to-action buttons.
Components of the Recommendation Center
Recommendation Type: At a high level, this is the focus area that the recommendation relates to.
Recommendation Details: This is a longer form description of what opportunity Taboola has found, and what action we recommend taking.
Call-to-Action Button: This button will initiate the adoption of this recommendation. Hovering over the button will provide additional information concerning what will happen after clicking it.
Dismiss Button: The dismiss button will hide the recommendation from appearing in the Recommendation Center.
Available Recommendation Types
Below are the current possible Recommendation Types and a little about how they are calculated. Note: your account may not have any available recommendations.
Description: Offers advertisers the ability to generate audience targeting campaigns based on existing Taboola campaigns.
Value: Creating additional campaigns targeting particularly high-performing audiences can ensure that you are bidding competitively to capture high-value impressions and increase your overall conversions with the Taboola platform.
Recommendation Criteria: This recommendation appears when a particular audience has demonstrated a conversion rate significantly higher than the average conversion rate of an existing campaign.
Description: Offers advertisers the ability to create a campaign that re-engages people who have previously visited your website.
Value: Re-engaged website visitors are 70% more likely to convert than first-time visitors. They are also 121% more likely to click on a re-engagement advertisement, and re-engagement campaigns on the Taboola platform have a 27% lower CPA on average.
Recommendation Criteria: This recommendation appears when you have received over 10,000 website visits from any traffic source since the Taboola Pixel was installed and you are not currently running any retargeting campaigns within your Taboola account.
Increase Image Size
Description: Surfaces cases in which your ads are being blocked from serving on some Taboola sites due to the size or resolution of your images.
Recommendation Criteria: This recommendation will appear if your campaign is unable to serve on at least 10% of Taboola ad placements.
Increase Budget Opportunity
Description: Surfaces cases in which your campaign is missing out on valuable scale at similar costs, which can be captured by select budget increases.
- Overall campaign Spending Limit (Monthly or Entire) has depleted.
- Daily budget was successfully depleted in four or more of the last seven days.
- Over 50% of winning impression bids are not served in order to control daily pacing.