Lookalike Audience Targeting with the Taboola Pixel – Taboola Advertiser Help Center

NOTE: This feature is currently only released to a limited group so you may not have access to it in Taboola Ads yet. At this time we are not accepting new accounts to test with and we do not have a date for when this will become available to all customers.

What is a pixel-based lookalike audience?

A Pixel- based lookalike is an expansion of an audience which is based on a Taboola pixel audience. For example suppose you have an 'add to cart' audience which is composed of all users that added an item to the cart, then your lookalike audience will include users we find to be similar to the users that "added to cart."

How to configure a new Lookalike audience?
Up until now we created the audience for the clients since we hand-picked them. On a larger scale, we need it to be self-serve, meaning that the client/AM will be able to open the audience for themselves. Here is how it looks in Backstage:

How to set-up Lookalike Audience Targeting

1. Open "Audiences"

2. Click "New Audience" and then "From Pixel"

3. Click on "Pixel Lookalike"

4. Choose the Pixel Audience you want to create a Lookalike for and the targeted country.

Important note:
It is possible that some audiences don't have enough data to create a lookalike on - if that is the case it will be written next to the audience name. In that case, the country field will be disable and it will not be possible to create a lookalike based on this audience:

5. Give the audience 1-2 days to process. Afterward you can find it in Create Campaign form under "Lookalike"