What is an Attentive Audience?
An Attentive Audience is a group of users that have spent a significant amount of time on your website, but haven't yet converted. Customer behaviors such as number of recurring visits, time spent on site, scroll depth, and the number of pages a user visited within a session are measured by our algorithm and the strength and depth of these behaviors are used to define an Attentive Audience specific to your campaign.
(Note: a qualified Taboola Pixel implementation is required to measure signals required to define an Attentive Audience)
Why should I consider a retargeting campaign to an Attentive Audience?
A user that has already shown interest in your brand is much more likely to convert compared to a new user discovering your brand for the first time. A retargeting campaign for an Attentive Audience enables you to continue to engage with these users with a specific call-to-action or message designed to drive them further down the purchase funnel and convert them.
How can I create an Attentive Audience and set-up a retargeting campaign?
If an Attentive Audience has been identified for your campaign, it will automatically be created in Backstage under the "My Audiences" tab in the Campaign Settings.
Retargeting Best Practices
- Creatives: Ensure retargeting creatives and headlines are more direct and focused on the next action that you want this audience to take. Use language such as; ‘still time to take advantage of our seasonal offers’ or ‘buy now to get free delivery on all trainers’.
- Bidding: Ensure your CPC is high enough to win bids on this valuable, smaller pool of users that have already engaged with your brand. Because of higher conversion rates with this audience, advertisers usually see success by increasing their CPCs on these campaigns by 2x their prospecting bids. We recommend using Smart Bid to make sure you get the best possible conversion rates.