Sponsored Content campaigns have the option to include or exclude specific browsers from their targeting.
This feature can be especially important for advertisers looking to promote browser plugins/extensions and other browser-specific products or services.
The browser families that can be targeted or excluded are:
- Facebook In-App Browser
- Internet Explorer
- Amazon Silk
- Android App
- Google Search App
- MIUI Browser
- UC Browser
In order to use target by browser, simply choose to target all, include or exclude browsers in your campaign set-up.
Please reach out to Taboola Support or your account manager with additional questions on this feature.