What is S2S conversion tracking?

Server to Server" (S2S) conversion tracking is the method of tracking conversions through your server rather than using pixel-based tracking through your browser. This  kind of conversion tracking is mostly used for app install campaigns and in cases where advertisers cannot place Taboola's pixel on the actual page where the conversion happens. 

With S2S tracking, you can more clearly see how your campaigns are performing, optimize your performance and dramatically scale your app install demand.

Why Is It Important to Test the S2S Setup?

The S2S Test link allows you to test the end to end conversion flow in order to validate that you are accurately set up to track conversions and that all relevant parameters (site ID, item ID) are being captured by your analytics/attribution platform. 

When tracking conversions through S2S, you do not have the ability to verify the accuracy of your implementation with typical tools (like the Taboola Pixel Helper). With the S2S Test Link, you will be able to test tracking accuracy before your campaign is even live. To test your S2S campaign, follow the simple steps below. 

NOTE: You must have campaigns already created in order to test S2S links.