Taboola Ads is our next-generation Media platform equipped with improved navigation, consolidated reporting, and in-product guidance designed to provide a simple, intuitive way for you to achieve your business goals. This guide shows you how to quickly find key features in the new Taboola Ads.
Use the images as a map to help get started. Helpful links and additional details are included in the table below.
Set-Up a New Campaign
A campaign is a group of campaign items. All campaign items in a campaign will have the same targeting, CPC and draw from the same budget. You will need to create and set up a new campaign before your campaign items can go live on Taboola’s network.
Before you launch a campaign, you can learn more about all campaign settings here. This way, you can ensure you are setting up your campaigns to help with your campaign goals.
How to Set-Up a New Campaign
① Click on the CAMPAIGNS Tab in the Top Bar.
② Click on the Green +CREATE button and select Campaign from the drop down menu.
③ On the New Campaign screen, enter your Campaign Settings information and click Next. You can learn more about Campaign Setting here.
④ Enter your Budget and Bidding information and click Submit.
Once you have set-up your campaign, you can now add Campaign Items. You can learn more about adding campaign items to a new campaign here. All of your campaign items will be reviewed by our team before going live.
You can edit campaign settings and campaign items at any time.
Add Creative Items to a Campaign
Add Creative Items to a Campaign
Before adding campaign items to a new campaign, make sure to follow these instructions for creating a new campaign. All of your new campaign items will be reviewed by our content review team before going live.
How to Add New Creatives
① Click on the CAMPAIGNS Tab in the Top Bar.
② Click on the Green +CREATE button and select Creative from the drop down menu.
③ On the Add Creatives screen, select the Campaign to which you want to add new creative items, and then enter the Landing Page URL and upload the Titles then Media files for your items.
NEW in Taboola Ads - Now you can upload multiple titles and images and Taboola Ads will create unique iterations of each title and media file automatically.
④ Each iteration of the titles and media files will be available for preview. Select the items you want to add to your campaign, and click Submit.
Additional Helpful Resources:
Advertising Content Policy Overview
Creative Expedition: Launch New Creative Assets Faster
Title and Thumbnail Best Practices
Edit Campaign Settings
Edit Campaign Settings
You can make changes at any time to any campaign setting. This way, you always maintain full control over your campaigns.
This article describes how to edit campaign settings of any existing campaign. Haven’t set up a campaign yet? You can learn more about setting up a new campaign here.
How to Edit Campaign Settings
To edit your campaign, do the following:
① Click on the CAMPAIGNS Tab in the Top Bar.
② Click on the Arrow icon to see a list of your campaigns.
③ Click the Edit Campaign pencil icon.
Campaign Reporting
Campaign Reporting
Your campaign reports allow you to view and analyze your campaign data. In the reports you’ll find everything you need to understand what’s happening with your campaigns, including performance information that can be used to help you optimize your campaigns.
Below, you’ll find information about how to access the reports and what type of data you are able to see in the reports.
How to Access Reporting for Your Campaign
① Click on the CAMPAIGNS Tab in the Top Bar.
This page shows data at the campaign level. By default, you’ll see the last 7 days’ data for all your campaigns combined.
Campaign Filters
Date Range - To change the date range, click on the filter on the top right of the page.
By Time, Campaigns, Creative, Site, Country, or Platform - to change any of these categories, select from the menu on the top left of the page.
Specific Campaign Reporting
① Click on the CAMPAIGNS Tab in the Top Bar.
② Click on the Arrow icon to see a list of your campaigns.
③ Select the specific campaign from the list.
Customize Reports
There are multiple ways to customize your reports, each giving you a different view of your campaign data.
Customize graph data - select which data sets to include in your graph.
Customize table data - select Default for standard reporting or Custom to select from a broad selection of performance and conversion data to include in your reports.
Customize column order in table - the columns in your table report and be easily re-arranged to view the data exactly in the way that makes sense for you. Select the column heading with your mouse and drag and drop the column where you want it to be in the report.
Additional Helpful Resources:
Title and Thumbnail Best Practices
