Stay tuned for updates to this page as we continue to release new features and enhancements within Taboola Ads. Learn more about Taboola Ads here. 

Release Notes

January 25th, 2020

TABOOLA ADS - NEW VERSION RELEASED (January  25, 2020)

See release highlights below:

Newly Added Capabilities

• Duplicate Ads- it’s easier now to create another creative variation in any campaign.
• We now support Korean and Japanese translation in the platform.

Recent Improvements 

• Audience report added a Graph to highlight the audiences that perform better than average and a filter showing the top 100 results to improve performance. 
• RSS Feed support: see rss feed items under the Ads report. 
• You can now separate Conversions, CPA and CVR into clicks vs. views for all reports. 
• Added a message about limited reach when targeting my audiences and marketplace audiences.
• It’s possible now to choose the custom columns preset without opening the Custom Columns window.
• Self service clients can now click ‘Contact Support’ on the Gear menu to open support tickets.
• Added a note in the UI in case the campaign is using Campaign Clickers targeting which is not supported yet. 
• Showing by default ‘happiness’ as a search term in the Stock Images tab.

Bug Fixes

• Search in Regions report was fixed.
• Export DMA Report- exports DMA names now.
• Spending Limit in reports is not exported correctly- fixed.
• Add another validation to the Budget numbers in campaign form.
• Fixed: image recommendation: navigates to the Ads report.
• Fixed: branding text disabled now for running campaigns
• Fixed issues with Image and Audience recommendations.
• Fixed CPA on graph issue.
• Fixed a bug with sorting metrics.

December  10, 2020

TABOOLA ADS - NEW VERSION RELEASED (December  10, 2020)

See release highlights below:

Newly Added Capabilities

• Added the ‘one by one’ ad creation flow (non variations).
• On Site Demo- Preview your ad on any publisher feed.
• A red indication was added to the Tracking tab when the Taboola Pixel is missing or not active. 

Recent Improvements 

• Added bid validation message for extra high or low bids (in case they are 5 times higher/lower than previous)  
• Export report columns order is now according to the grid order.
• Showing now a validation message for audience reach when trying to target different audience types.
• Accounts who turned off view through conversions will see a message and a disabled option to compare.
• Add the option to search for audiences in the Audiences report.
• Added tooltip with description on the Audiences report.
• Added 'This Quarter' and 'Last Quarter' to the Date Picker.
• Added the campaign ID column into the Ads report on Taboola Ads.
• Added a legal disclaimer about image cropping to the Media upload section.
• Contextual segments - now showing number of articles instead of audience size.
• CPA Goal description text changed.
• Released performance improvements for large accounts.

 Bug Fixes

• The Campaign Picker now has a maximum width for larger screens.
• Fixed Time Zone indication source.
• Fixed: Issue with editing campaign names with formatting characters.
• Fixed: Back button not loading account data after refresh.

November  25, 2020

TABOOLA ADS - NEW VERSION RELEASED (November 25th, 2020)

See release highlights below:

Newly Added Capabilities

• Option for non migrated users to opt in to Taboola Ads by default.

Recent Improvements 

• Custom Columns are not persistent across accounts. 
• Grid- Make the totals row text selectable

 Bug Fixes

• Day report- fixed columns sort bug.
• Fixed: min. image dimension validation.
• Fixed: Data for dynamic columns was not showing on the graph side panel.

November  16, 2020

TABOOLA ADS - NEW VERSION RELEASED (November 18th, 2020)

See release highlights below:

Newly Added Capabilities

• NEW GRAPHS added new bar graphs to the By Day of Week and By Hour of Day reports. Select and compare up to 3 metrics at once!

Recent Improvements 

• Search by Account ID in the account picker.
• Added account time zone to all reports under Day tab.
• Added Last Update timestamp when viewing today’s data.
• OS Targeting- Added a checkbox tree to OS families. 
• Opened the language picker to all users.
• Getty images - on hover shows larger preview.

 Bug Fixes

• CTR, CPM and Impressions metric are now showing on the graph.
• UI fixes to Japanese translations.
• Duplicate headlines validation message- removed.
• Audience Sizes Different in BS versus Taboola Ads.
• Updating that we are working on improving the custom columns selection so it will be kept across reports and accounts.

November  2, 2020

TABOOLA ADS - NEW VERSION RELEASED (November 2nd, 2020)

See release highlights below:

Newly Added Capabilities

• Ad Descriptions and CTA buttons are fully supported now, you can add them to new campaigns or edit existing creatives.
• New Preview which allows seeing multiple placements while adding new creatives or adjusting the focal point side by side.
• New Edit Creative Drawer for editing the new creative options- Descriptions and CTA. Just like the edit campaign edit drawer.
• Taboola Ads in Japanese!  Yes, users can use a new drop down to select the language and the first one is Japanese. Korean coming soon.
• Support for Networks with Video Accounts- networks that have both video and native accounts can now access the video accounts with a new hybrid view.
• OS Targeting: New "iPadOS" family with - Target All, iPadOS 13, iPadOS 14 iOS 14 entry to iOS family add Android 11 entry to Android family

Tweaks 

• Filters now are applied to the graph as well 
• Export report improvements - export according to the filtered results only.
• Added the option for users to decide if they want to “load image and headline from the landing page URL” and removed the ADD button.
• Added 'Recent Creatives' filter.
• Site report- added the Bid Amount to all views.

 Bug Fixes

• Export Region Report- exports only first letter of region- Fixed.
• Site report- Unable to remove auto blocker site- Fixed.
• Issue with the Preview appearing blank

SEPTEMBER 7, 2020

TABOOLA ADS - NEW VERSION RELEASED (September 7, 2020)

See release highlights below:

Newly Added Capabilities

• Performance Video - enrich creatives with video. To add video, simply select a video file as part of the media upload process. You’ll then need to select a fallback image as well.

• Audience report added - see the performance of your campaign at the audience level

• 3rd Party Tags - add 3rd party pixels or JavaScript tags to capture your campaign data and deliver it to other platforms.

• Creative preview and focal point customization - preview your creatives on popular Taboola placement along with the ability to customize the focal point.

• Pixel and CRM Lookalike - target similar audiences based on Taboola Pixel or existing CRM file.
  • Pre-Bid Brand Safety - protect your brand from serving on websites that do not meet your brand safety standards.

• Campaign bulk actions - save time by editing multiple campaigns at once. More bulk edit capabilities coming soon!
• Postal code targeting - you can even add multiple values separated by comma or a new row
• Campaign Profile section added - the internal-only configuration is now supported as well.

Tweaks 

• Persistent customization of columns - when you navigate to another report and go back, your column customization will be preserved

 Bug Fixes

• Login is slow to respond - fixed!

• Titles are cut in the creative creation form - fixed!

• In rare cases marketplace audiences are missing - fixed!

• Sorting by conversions isn’t working as expected - fixed!

Wanna see it in action? Visit ads.taboola.com now!