Stay tuned for updates to this page as we continue to release new features and enhancements within Taboola Ads. Learn more about Taboola Ads here. PLEASE NOTE: This feature currently has limited availability.
Release Notes
SEPTEMBER 7, 2020
TABOOLA ADS - NEW VERSION RELEASED (September 7, 2020)
See release highlights below:
Newly Added Capabilities
- Performance Video - enrich your creatives with video. To add video, simply select a video file as part of the media upload process. You’ll then need to select a fallback image as well.
- Audience report added - see the performance of your campaign at the audience level
- 3rd Party Tags - add 3rd party pixels or JavaScript tags to capture your campaign data and deliver it to other platforms.
- Creative preview and focal point customization - preview your creatives on popular Taboola placement along with the ability to customize the focal point.
- Pixel and CRM Lookalike - target similar audiences based on Taboola Pixel or existing CRM file.
- Pre-Bid Brand Safety - protect your brand from serving on websites that do not meet your brand safety standards.
- Campaign bulk actions - save time by editing multiple campaigns at once. More bulk edit capabilities coming soon!
- Postal code targeting - you can even add multiple values separated by comma or a new row
- Campaign Profile section added - the internal-only configuration is now supported as well.
Tweaks
- Persistent customization of columns - when you navigate to another report and go back, your column customization will be preserved
Bug Fixes
- Login is slow to respond - fixed!
- Titles are cut in the creative creation form - fixed!
- In rare cases marketplace audiences are missing - fixed!
- Sorting by conversions isn’t working as expected - fixed!
Wanna see it in action? Visit ads.taboola.com now!
AUGUST 3, 2020
TABOOLA ADS - NEW VERSION RELEASED (August 3, 2020)
New Capabilities
- The Recommendation Center is live! Take advantage of best practices recommendations for your campaigns. To view your personalized recommendations, click ‘Recommendations’ on the top navigation bar.
- Account Balance - your current balance is now visible on the left of the Account Picker in the top navigation bar.
- City Targeting - you can now target your campaign to specific cities!
- Sorting in the Campaign Picker - sort your campaigns in the Campaign Picker by Spent, Creation Date or Name. To do so, in the Campaign Picker click the sort button near the search bar and select desired sorting.
- Search by Campaign ID in the Campaign Picker - to do so, simply enter the campaign ID in the Campaign Picker search bar.
Tweaks and Bug Fixes
- Issues with horizontal scrolling in the reports - fixed!
Wanna see it in action? Visit ads.taboola.com now!
JULY 21, 2020
TABOOLA ADS - NEW VERSION RELEASED (July 21, 2020)
New Capabilities
- Multiple Conversions reporting - view the performance of all your set conversions in the reports. To apply, click the VIEW selector above the grid, select ‘Custom’ and then choose the relevant metrics of your conversions.
- Creative Preview - you can now see how your ad would look like in popular Taboola placements. To view, click the eye button on the right side of the Creative report.
- ‘Value’ and ‘ROAS’ metrics added - to view, click the VIEW selector above the grid, select ‘Custom’ and then choose ‘Value’ or ‘ROAS’.
- Search in the Campaign Picker - quickly find your campaign in the Campaign Picker by using the newly added search box. Searching by Campaign ID and sorting - coming soon!
Tweaks and Bug Fixes
- In Site report switching between Smart Bid and Fixed doesn’t work - fixed!
- Metrics are missing in the graph - fixed. All metrics can now be selected for the graph.
- Targeting with ‘Attentive Audience’ isn’t saved - fixed!
- Several issues with budget and bidding validations - fixed!
Wanna see it in action? Visit ads.taboola.com now!
JULY 8, 2020
TABOOLA ADS - NEW VERSION RELEASED (July 08, 2020)
New Capabilities
- Marketplace Audiences targeting - use the brand new tree-view to search, discover and choose your desired audiences. You can also add multiple audiences by searching and using the ‘Select All’ option or ticking the sub-category to choose all its audiences.
- Campaign and Creative Trackers - you now have more info on campaign’s current status, estimated time to complete and visibility to the next steps. The trackers are available in Campaign and Creative reports.
- Browser targeting
- Sticky system notifications on depleting credit
- CPA Goal indication on graph - view the campaign’s CPA Goal on graph while a single campaign is selected.
- Week and Month graphs added - visualize campaigns performance in a weekly or monthly view. To view, simply select Week or Month reports.
Tweaks and Bug Fixes
- Flickering reports - fixed! No more flickering screens while changing accounts or reports.
- Changes to Site bidding and blocks causes the report to constantly reload - fixed!
- Pasting values causes the input field to reset - fixed!
- Creative landing page URL click-out button missing - fixed!
- Issues in Region and DMA reports - fixed!
Wanna see it in action? Visit ads.taboola.com now!
JUNE 8, 2020
TABOOLA ADS - NEW VERSION RELEASED (June 8, 2020)
New Capabilities
- Grid Filters - filter by status, platform, country or site for dipper analysis. More filters coming up.
- Account Balance (punchbox) - view the remaining account balance at any time in the Billing screen. Settings (gear icon) > Billing
Tweaks and Bug Fixes
- Campaign whitelist issues are fixed!
- Site blocks not visible issues are fixed!
Wanna see it in action? Visit ads.taboola.com now!
MAY 20, 2020
TABOOLA ADS - NEW VERSION RELEASED (May 20, 2020)
Tweaks and Bug Fixes
- Site report load times were significantly improved
- Campaign edit drawer can now be triggered straight from the campaign picker - to edit a campaign, hover on it in the campaign picker and click on the the pencil icon
- ‘Back’ functionality issues were fixed
Wanna see it in action? Visit ads.taboola.com now!
MAY 5, 2020
TABOOLA ADS - NEW VERSION RELEASED (May 5, 2020)
New Capabilities
- Network support (!) you can now view and analyse data at the network level. You can even create campaigns and creatives while a network is selected - simply use the ‘Create’ button and select an Account as part of the campaign or creative creation process.
- Manually set bid boost per site - you can now type a specific percentage to boost or de-boost by. This comes in addition to the %10 boost steps.
- View all campaign blacklisted sites in the campaign drawer - whether the site was blacklisted for the single campaign or the entire account, you’ll see it in the campaign edit drawer. The account-level blacklisted sites are also presented in the new campaign form
Wanna see it in action? Visit ads.taboola.com now!
APRIL 27, 2020
TABOOLA ADS - NEW VERSION RELEASED (April 27, 2020)
New Capabilities
- Wi-Fi targeting
- Blacklisting sites for all campaigns (at the account level)
- Week, Month and Hour-of-Day reports added
- Day Parting to target a specific day and time
Tweaks and Bug Fixes
- Inline editing in the reports is now working much (much) better - you can also use the keyboard shortcuts to save (Enter) or cancel (Esc)
- Searching by ID is supported in Campaign, Creative and Site reports - simply enter the ID in the table search box and hit Enter
Want to see it in action? Visit ads.taboola.com now!
MARCH 24, 2020
TABOOLA ADS - NEW VERSION RELEASED (March 24, 2020)
New Capabilities
- Billing and Payments are now available in the Settings (gear) menu
- Help Center is available through the Apps menu - the minimal Help Center covers everything a Taboola Ads user needs to get started with Taboola
- Region and DMA reports added
- Viewable metrics added and are now the default ones - you can always switch between the metrics by choosing Custom in the View menu
Tweaks and Bug Fixes
- The default account was changed to be the last account used in the previous session
- New welcome screen added to eliminate confusion on the redirect behaviour from Backstage
- On Safari, Conversions and Audiences now open in a new Backstage tab - they will soon be supported in Ads Console as they are in Chrome and other browsers
- Graph now contain weekend indication - the greyed weekend coloring helps reading the graph more easily
- Graph metric colors were set to be permanent - popular metrics will always have the same color moving forward
- Bid Strategy setting in Site view was fixed
- Many additional small tweaks and fixes that make the new platform a better place to manage your campaigns
Want to see it in action? Visit ads.taboola.com now!
MARCH 5, 2020
TABOOLA ADS - NEW VERSION RELEASED (March 05, 2020)
New Capabilities
- Apps menu for quick access to Backstage, Taboola Trends and Marketing Partners sections. Help Center is coming soon!
- Settings menu to access Account (Partner Management) and Users. Billing is coming soon!
- Column Picker - choose the columns you wish to see by choosing Custom in the View dropdown in the different reports
- Rejection reasons are now available for campaigns and creatives - hover on the ‘?’ to see it
- Day of Week report added - navigate to it by clicking the dropdown icon in Day tab
- Campaigns can now be opened in a new tab - right-click on a campaign and choose Open Link in New Tab
Tweaks and Bug Fixes
- Grids fonts changed to Roboto - for better readability and more comfortable analysis
- Lots of labels, tooltips and explanations in the platform were fixed and improved - it’s now even more intuitive
- Data inconsistencies in the platform were fixed - moving forward anything you change in Campaigns tab is immediately reflected in the UI
- Several minor tweaks across the platform to make it work even better for you :)
Want to see it in action? Visit ads.taboola.com now!