A campaign is a group of campaign items. All campaign items in a campaign will have the same targeting, CPC and draw from the same budget. You will need to create and set up a new campaign before your campaign items can go live on Taboola’s network.
Before you launch a campaign, you can learn more about all campaign settings here. This way, you can ensure you are setting up your campaigns to help with your campaign goals. If you prefer to duplicate an existing campaign rather than creating one from scratch, please see here.
How to Create a New Campaign
(Click here for more lessons on Native Advertising with Taboola)
① Click on the CAMPAIGNS Tab in the Top Bar
② Click on the Green +CREATE button and select Campaign from the drop down menu.
③ On the New Campaign screen, enter your Campaign Settings information and click Next to input a Campaign Name, Brand Name, and Marketing Objectives:
③ Select what you want your ad to do by choosing from one of the marketing objectives.
Really think through this step and choose a marketing objective that best fits the metrics you want the campaign to achieve. Based on your marketing objective, Taboola will optimize your campaign for the best possible results.
④ Next, choose how you’d like to schedule your campaign based on time frame and time period. Then, enter your Budget and Bidding information and click Submit
Once you have set-up your campaign, you can now add Campaign Items. You can learn more about adding campaign items to a new campaign here. All of your campaign items will be reviewed by our team before going live.
Please note, you can edit campaign settings and campaign items at any time. However, we highly recommend not adjusting your campaigns after they have gone through the learning phase.