Call To Action Button is a creative add-on available to increase conversion performance of campaigns across Taboola. The call to action (or CTA) appears as a button alongside the creative, and is designed to catch the attention of users and drive them towards a specific post-click action based on the campaign KPI.
What does it look like?:
The CTA button appears alongside the “Sponsored” disclosure language and beneath Title within the Taboola ad unit. See example below:
What CTA Options are Available?:
- Get Offer
- Learn More
- Play Now
- Read More
- Shop Now
- Sign Up
- Try Now
How do I know which CTA will work best for me?:
First consider the impact of testing a CTA as results can vary greatly depending on the marketing objective and the selected CTA. Be sure to align the CTA language to your objective to encourage the desired response from the audience.
See below for a quick guide of which CTA’s align to marketing objectives!
- Page Views: Learn More, Read More
- Leads: Learn More, Get Offer, Download, Sign Up
- Purchases: Get Offer, Learn More, Shop Now, Try Now
- App Install: Download, Play Now
- Brand Awareness: [CTA not recommended for campaigns focused exclusively on Brand Awareness]
- Other: [CTA not recommended]
How do I implement a CTA Button on my campaign?:
CTA is an optional add-on, and is not required for launching a campaign. CTA’s can be added in Taboola Ads under :“Add Creatives” -> Content -> checkbox for “CTA”. See below:
CTA Button works on Sponsored Content and Video Sponsored Content campaigns, and is compatible with Description. Please reach out to your dedicated Taboola contact for information on testing CTA on your campaign.