Campaign clickers is a cookie based retargeting offering, allowing advertisers to serve a follow-up campaign to users who have clicked on a previous campaign (sometimes referred to as Sequential Retargeting in the industry).
The option in retarget 'Campaign Clickers" in Taboola Ads uses the Taboola Pixel but you do not need to implement the pixel on your landing page. The implementation is done entirely in Taboola Ads making this solution suitable for all advertisers.
Campaign Clickers retargeting has very limited scale compared to targeting an attentive audience or all website visitors. This is because we can only serve an impression to users who have already clicked on one of the campaigns (each impression has already been paid for via a click).
The below are stats from a pixel-based retargeting campaign (not campaign clickers).
Method Using the Taboola Pixel
This method will create an event based audience of just the users that clicked your initial campaign.
The advertiser does not need to implement the pixel to take advantage of this workaround, it also works for server to server tracking advertisers.
Step 1 - Select 'From Pixel' Audience
First head to the 'Audiences' section and select 'New Audience' > 'From Pixel'
Step 2 - Create The Campaign Clickers Audience
Now create an audience where all your campaign clickers will be contained.
The 'type' must be 'event' and ensure it is based on 'Custom' (not active).
The rest of the fields can be filled out as needed. Consider having a long lookback window to maximize scale potential.
Step 3 - View Pixel Code
Now we need to extract the pixel code, in your audiences screen click on 'View Code Snippet' next to the audience you just created.
Step 4 - Copy Your Image Tag Code
Here you will see the entire pixel code. You only need to copy the IMG tag portion for this task.
Highlight the text that is in underlined in the screenshot below, do not include the '' at the start and end and copy the code. Here is an example of what you should be copying:
Step 5 - Implement Pixel as 3rd Party Audience
You now need to implement the IMG Tag code from step 4 in the campaign where you want the campaign clickers to be built from. Copy the image tag code into the '3rd party pixels' section to be fired under clicks as shown in the screenshot.
Step 6 - Target Your Campaign Clickers Audience
Now you need to include your new campaign clickers audience in a campaign for targeting.
This new campaign will only serve to users who have previously clicked on the initial campaign... Campaign Clickers