What is Fixed Bid?
Fixed Bid is a manual bid strategy that leaves future bid optimizations in your hands. Unless adjusted otherwise, such as in the by-site tab of your Campaign Summary, the bid you input will always be the bid price paid.
Fixed bidding is best when you want to retain complete control over your campaign’s bid. At any time you may modify your baseline bid per individual site to optimize for performance. Learn more here.
How to Implement Fixed Bid
You may update your Bid Strategy from multiple fields. The following instructions indicate how to opt into Fixed Bid when setting up a new campaign.
- Create a new Campaign
- Go to the Bidding and Budget section
- Under Bid Strategy, toggle Fixed Bid.