Microsoft is one of Taboola’s closest and longest standing partners. Since 2015, we have been working together to bring Advertisers superior performance at scale. When you buy Microsoft Traffic through Taboola, you are able to reach billions of page views monthly across sought-after placements like the MSN Home Page, MSN News Sites, Microsoft Outlook, and more!
How Does This Appear in My Dashboard?
When you run a Taboola campaign, we will give you a complete dashboard to analyze your traffic. In your campaign summary, click on the “Site” tab. All Microsoft properties will have “MSN” in the site name:
How to successfully reach this traffic
- First, be sure you are eligible to run on these properties (see Eligibility Requirements below)
- Utilize SmartBid to make sure you are getting the most traffic at the right cost
- Be sure to not block any placements, optimize them instead! Traffic on the open web can change fast - if you are seeing poor performance, optimize your traffic instead!
- If you are seeing any performance downturns, consider adding in some new creatives to introduce some fresh new insights to your campaign data
In order to run on Microsoft properties, your ads must first be considered eligible to run. The eligibility requirements are your ads:
- must have a High Safety Rating. Learn more about our Content Safety Ratings here
- must be compliant with Microsoft’s Advertising Policies. Click Here to learn more.
- cannot be from any of the following prohibited categories: Politics, Gambling, Anti-virus, Religion