Taboola works with a vast network of publishers who each have their own requirements for what type of ads they will allow to run on their pages. To help publishers control what type of content they allow, we give all ads a Content Quality rating during the content review process. Depending on your quality rating, you may see greater or lower scale across our network. 

How do we define Content Quality?

Content Quality refers to how suitable a publisher finds your ad to run on their pages. The quality rating is determined by two factors:

The content of your ad -  This can refer to, but isn’t limited to image quality or resolution, the subject matter of your ad, the design and content of your landing page or funnels. 

How your ad is messaged - This can refer to your headlines, descriptions, landing page verbiage, and image choices. 

What are our Content Quality Ratings?

Standard Quality

This is the minimum allowable quality rating for our network. Standard Quality Ads will allow you to reach only publishers who have non-exclusive quality requirements for their pages. Standard Quality ads typically have content that may be sensitive to some readers and/or is messaged in an  exaggerated or sensationalized manner.

High Quality

High Quality Ads allow you to reach publishers with non-exclusive and moderately exclusive quality requirements. This can include sensitive content that is messaged in a non-sensational manner and also non-sensitive content messaged in an exaggerated way. 

Premium Quality

Premium Quality ads will allow you to reach the entire Taboola Network including publishers with the most exclusive quality requirements. The Ad Content must be non-sensitive and must also be messaged in a straightforward and non-exaggerated manner.