Create A New Campaign

• Setting Your Bid Strategy: Smart Bid with Target CPA
• A/B Testing Campaign Items
• Building the Right Ads
• The CTA Button
• Ads with Description
• Creative Expedition: Launch New Creative Assets Faster

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Edit Campaigns

• Deleting Campaigns
• Editing Your Campaign Settings
• Stopping and Starting Campaigns
• Adding and Editing Campaign Items
• Pausing, Resuming and Deleting Campaign Items
• Duplicating Your Campaign

Campaign Targeting Options

• Send your 1st Party Audiences via DMP or MMP
• Contextual Targeting and Reporting
• Targeting by Internet Browser
• Segmenting and Remarketing to Attentive Audiences
• Lookalike Audience Targeting with the Taboola Pixel
• Audience Suppression for Already-Converted Users

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Creative Recommendations

• Manage and Preview Your Creatives Before Campaigns are Live
• HTTP vs. HTTPS Protocol
• Why Titles and Thumbnails are Important
• Landing Page Best Practices for Performance Advertisers
• Mobile App Campaign Best Practices
• eCommerce Campaign Best Practices

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Programmatic Activation

• How to Create a Native Display Deal through DV360
• How to Create a Programmatic Deal through The Trade Desk
• Programmatic Overview
• Programmatic Creative Best Practices