Create A New Campaign

• Campaign Management Overview
• Setting Up a New Campaign
• About Campaign Settings
• Campaign Branding Text
• Setting Your Marketing Objective
• Setting Campaign Start and End Dates

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Edit Campaigns

• Editing Your Campaign Settings
• Playing and Pausing Campaigns
• Adding and Editing Campaign Items
• Pausing, Resuming and Deleting Campaign Items
• Duplicating Your Campaign

Target The Right Audience

• Lookalike Targeting
• Targeting Audience Segments
• Audiences: Custom Audiences, Targeting, and Audience Size
• Campaign Location Targeting Options
• Campaign Platform Targeting Options
• Operating System Targeting Options

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Creative Recommendations

• Why Titles and Thumbnails are Important
• Title and Thumbnail Best Practices
• Landing Page Best Practices for Performance Advertisers
• Mobile App Campaign Best Practices
• eCommerce Campaign Best Practices
• Post-Click Optimization Strategies