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Manage Campaigns
Measure & Optimize
Billing
Measure & Optimize
Goal Setting and Measurement
Return on Investment (ROI)
Setting and Measuring Your Goals
Overview: Your Cost Per Action (CPA)
Reporting and Statuses
Campaign Reporting
Campaign and Item Statuses
Understanding Campaign Data
Tracking Conversions
Conversion Tracking Overview
Creating Your Conversion Tracking Code
How to Implement Your Conversion Tracking Code
Testing Your Conversion Tracking Code
Investigating Conversion Data Discrepancies
How to Track Mobile App Installs and In-App Events
Performance Optimizations
How to Improve Campaign Performance
Optimizing by Traffic Source
A/B Testing
Dynamic Keyword Insertion for Titles
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