Goal Setting and Measurement

• 3rd Party Pixels at an Ad Level
• Setting and Measuring Your Goals
• How to Use 3rd Party Tags
• Return on Investment (ROI)
• Overview: Your Cost Per Action (CPA)
• Remarket Your Taboola Audience on Facebook

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Reporting and Statuses

• Campaign Reporting
• Campaign and Item Statuses
• Understanding Campaign Data

Tracking Conversions

• Taboola Image Pixel
• Taboola Pixel Overview
• Defining and Creating Conversions
• Tracking Dynamic Conversion Values
• Tracking and Reporting Conversions
• Measuring ROAS (Return on Ad Spend)

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Performance Optimizations

• How to Improve Campaign Performance
• Using the Recommendation Center
• Optimizing by Traffic Source
• Make By-Site Bid Adjustments to Smart Bid Campaigns with the By-Site Report
• Dynamic Keyword Insertion for Titles