Goal Setting and Measurement

• Setting and Measuring Your Goals
• How to Use 3rd Party Tags
• Return on Investment (ROI)
• Overview: Your Cost Per Action (CPA)
• Remarket Your Taboola Audience on Facebook
• Google Ads Remarketing Pixel for Taboola

Reporting and Statuses

• Campaign Reporting
• Campaign and Item Statuses
• Understanding Campaign Data

Tracking Conversions

• Testing Your Server to Server (S2S) Tracking Accuracy
• Taboola Pixel Overview
• Defining and Creating Conversions
• Adding Values to Conversions
• Tracking and Reporting Conversions
• Measuring ROAS (Return on Ad Spend)

See all 16 articles

Performance Optimizations

• How to Improve Campaign Performance
• Using the Recommendation Center
• Optimizing by Traffic Source
• Make By-Site Bid Adjustments to Smart Bid Campaigns with the By-Site Report
• A/B Testing
• Dynamic Keyword Insertion for Titles