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  2. Measure & Optimize

Measure & Optimize

Goal Setting and Measurement

  • Setting and Measuring Your Goals
  • How to Use 3rd Party Tags
  • Return on Investment (ROI)
  • Overview: Your Cost Per Action (CPA)
  • Remarket Your Taboola Audience on Facebook
  • Google Ads Remarketing Pixel for Taboola

Reporting and Statuses

  • Campaign Reporting
  • Campaign and Item Statuses
  • Understanding Campaign Data

Tracking Conversions

  • Testing Your Server to Server (S2S) Tracking Accuracy
  • Taboola Pixel Overview
  • Defining and Creating Conversions
  • Adding Values to Conversions
  • Tracking and Reporting Conversions
  • Measuring ROAS (Return on Ad Spend)
See all 16 articles

Performance Optimizations

  • How to Improve Campaign Performance
  • Using the Recommendation Center
  • Optimizing by Traffic Source
  • Make By-Site Bid Adjustments to Smart Bid Campaigns with the By-Site Report
  • A/B Testing
  • Dynamic Keyword Insertion for Titles
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