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Measure & Optimize

Goal Setting and Measurement

  • 3rd Party Pixels at an Ad Level
  • Setting and Measuring Your Goals
  • How to Use 3rd Party Tags
  • Return on Investment (ROI)
  • Overview: Your Cost Per Action (CPA)
  • Remarket Your Taboola Audience on Facebook
See all 7 articles

Reporting and Statuses

  • Campaign Reporting
  • Campaign and Ad Statuses
  • Understanding Campaign Data

Tracking Conversions

  • Taboola Image Pixel
  • Taboola Pixel Overview
  • Defining and Creating Conversions
  • Tracking Dynamic Conversion Values
  • Tracking and Reporting Conversions
  • Measuring ROAS (Return on Ad Spend)
See all 18 articles

Performance Optimizations

  • In-Line Recommendations
  • How to Improve Campaign Performance
  • Using the Recommendation Center
  • Optimizing by Traffic Source
  • Make By-Site Bid Adjustments to Smart Bid Campaigns with the By-Site Report
  • Dynamic Keyword Insertion for Titles
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