Goal Setting and Measurement

• Return on Investment (ROI)
• Setting and Measuring Your Goals
• Overview: Your Cost Per Action (CPA)

Reporting and Statuses

• Campaign Reporting
• Campaign and Item Statuses
• Understanding Campaign Data

Tracking Conversions

• How to Set Up and Track CRM-Based Conversions
• Match CRM events to your Ads with CRM-Based Conversions
• Working with Google Tag Manager
• Implementing the Taboola Pixel Template for Google Tag Manager
• Taboola Pixel Overview
• Defining and Creating Conversions

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Performance Optimizations

• Make By-Site Bid Adjustments to SmartBid Campaigns with the By-Site Report
• How to Improve Campaign Performance
• Optimizing by Traffic Source
• A/B Testing
• Dynamic Keyword Insertion for Titles