Goal Setting and Measurement

• Return on Investment (ROI)
• Setting and Measuring Your Goals
• Overview: Your Cost Per Action (CPA)

Reporting and Statuses

• Campaign Reporting
• Campaign and Item Statuses
• Understanding Campaign Data

Tracking Conversions

• Taboola Pixel Overview
• Defining and Creating Conversions
• Adding Values to Conversions
• Tracking and Reporting Conversions
• Measuring ROAS (Return on Ad Spend)
• Using Cross-Network Conversions

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Performance Optimizations

• How to Improve Campaign Performance
• Optimizing by Traffic Source
• A/B Testing
• Dynamic Keyword Insertion for Titles