Goal Setting and Measurement

• Return on Investment (ROI)
• Setting and Measuring Your Goals
• Overview: Your Cost Per Action (CPA)

Reporting and Statuses

• Campaign Reporting
• Campaign and Item Statuses
• Understanding Campaign Data

Tracking Conversions

• Conversion Tracking Overview
• Creating Your Conversion Tracking Code
• How to Implement Your Conversion Tracking Code
• Testing Your Conversion Tracking Code
• Investigating Conversion Data Discrepancies
• How to Track Mobile App Installs and In-App Events

Performance Optimizations

• How to Improve Campaign Performance
• Optimizing by Traffic Source
• A/B Testing
• Dynamic Keyword Insertion for Titles