Taboola.com
English (US) Français (France) 日本語 (Japanese) 한국어 (Korean) Portuguesa(Portuguese)

Conteúdos, Produtos e Serviços Restritos

Avatar
Permanently deleted user
  • Atualizado
Seguir

Neste artigo, você aprenderá sobre as políticas para o uso restrito de conteúdo, produtos e serviços em uma campanha da Taboola ao redor do mundo.

Os seguintes conteúdos, produtos e serviços podem ser executados na rede Taboola - no entanto, eles devem estar em conformidade com as políticas listadas abaixo e com as leis e regulamentos aplicáveis de todos os locais de destino. Esta lista está em constante evolução e está sujeita a alterações.

  

Álcool

Todas as comunicações relacionadas a álcool devem cumprir a legislação aplicável e outros requisitos padrões de regulamentação do setor. Isso inclui isenções de responsabilidade adequadas, mecanismos de restrição de idade e avisos de consumo responsável, que devem estar presentes nas páginas de destino de suas campanhas.

  

Além disso, todas as campanhas que anunciam a venda de bebidas alcoólicas precisam obedecer às seguintes políticas:

  

As campanhas não devem:

  

    • Segmentar qualquer público abaixo da idade legal para beber de qualquer país em que esteja executando.

  

      • Exemplo:as campanhas nos EUA não devem segmentar ninguém com menos de 21 anos

  

  • estimular ou inciare o consumo de álcool.
  • Implicar que haja benefícios para a saúde ou benefícios terapêuticos do álcool.
  • Mostrar qualquer tipo de consumo de álcool em conjunto com a operação de qualquer veículo.
  • Usar imagens de consumo excessivo.

  

Restrições ao álcool por país

  

Qualquer tipo de promoção de álcool é proibida nos seguintes países:

  

  • China
  • India
  • Indonésia
  • Rússia
  • Peru
  • Vietnã

  

Além das políticas gerais acima, a promoção de álcool nos seguintes países é permitida, mas com restrições:

  

Country

V Allowed, With Restrictions

X Prohibited

Argentina

Campaigns must:

  • Include the following health warning disclosures on the landing page (in Spanish):
    • “Drink in moderation.”
    • “It is illegal to sell this product to anyone under the age of 18.”

Campaigns must not:

  • Target individuals under the age of 18.
  • Feature individuals under the age of 18 who are drinking alcohol.

Australia

Campaigns must:

  

Brazil

Campaigns must:

  • Include the following disclosure on the landing page: “Avoid excessive alcohol consumption.”

Campaigns must not associate alcohol with:

  • Driving
  • Olympics or competitive sports
  • Success
  • Sexuality

Canada

  

Campaigns must not:

  • Depict consumption of alcohol.
  • Urge individuals to purchase or consume alcoholic products.

France

Campaigns must:

  • Include this disclosure on the landing page: "l'abus d'alcool est dangereux pour la santé."
  • Target publishers that can reasonably be expected to have readership of at least 70% of adults 18 years of age and older
  • Include an age-gate for branded sites where a user inputs age or date of birth, and is blocked in the event that the user indicates an age under 18.
  • Limit descriptions of the product to details about the product’s qualities.

Acceptable Examples:

Alcohol’s proof, how long it has aged, ingredients

Unacceptable Examples:

Consuming the product in a social situation, stating that the product will contribute to social, sexual, or intellectual success

Campaigns must not:

  • Target individuals under the age of 18.
  • Offer alcoholic products for free.
  • Encourage excessive consumption or criticize sobriety.
  • Involve consumption of alcohol in conjunction with operation of motor vehicles or any machinery.
  • Appeal to minors or contain minors
  • Use the amount of alcohol in the beverage as a selling point (for example: "This drink has a low percentage of alcohol, so you can avoid being excessively drunk," "This drink is quite alcoholic and you'll only need one or two to get drunk.")

Germany

Campaigns must:

  • Promote responsible alcohol consumption.

Campaigns must not:

    • Promote abusive consumption or trivialize alcohol consumption.

Examples:Flat-rate offers, all-you-can-drink offers.

    • Show individuals who are visibly intoxicated.
    • Associate alcohol with aggressive or dangerous conduct.

Examples:Driving a car, exercising while drinking.

  • Speak negatively about abstaining from drinking.
  • Feature individuals under the age of 18 drinking.
  • Show athletes drinking or promoting alcohol.
  • State that the product will contribute to social, sexual, or intellectual success.
  • Use high alcohol content as a selling point.

Italy

  

Campaigns must not:

  • Target people under the age of 18.
  • Depict consumption of alcohol.
  • Contain any incentives that encourage people to purchase or consume the product.
  • Encourage excessive, uncontrolled, and hence harmful consumption of alcoholic beverages.
  • Stress high alcoholic strength as being the principal feature of a beverage.
  • Depict sobriety and abstemiousness as negative values.
  • Induce the public to disregard different drinking styles associated with the specific features of individual beverages and the personal conditions of consumers.
  • Induce the public to believe that the consumption of alcoholic beverages promotes clear thinking and enhances physical and sexual performance, or that the failure to consume alcohol implies physical, mental or social inferiority.
  • Associate the consumption of alcoholic beverages with the driving of motorised vehicles.
  • Make direct use signs, symbols, drawings, fictitious characters or real people of primary appeal to minors, that may arouse the direct interest of minors.
  • Target or refer to minors, even only indirectly, or depict minors or people who clearly appear to be minors, consuming alcohol.
  • Depict an unhealthy attachment or addiction to alcohol, or generally lead people to believe that resorting to alcohol can solve personal problems

Japan

Disclaimers must:

  • Include a warning to minors such as ‘you can drink after you are 20 years old’ or ‘minors’ drinking is prohibited by law’.
  • Include a warning for pregnant women and nursing mothers (that alcohol may have a harmful influence on their embryos or babies).
  • Include a warning regarding alcohol consumption and health (for example: “Be aware not to drink excessively” or “Drink moderately.”).
  • Include a warning to prevent underage consumption of alcohol (for example: “Underage drinking is prohibited by law” or “Drinking is after you turn twenty years old.”).

Promotions leading to direct sale of alcohol products (for example a liquor store) must be licensed for the sale of alcohol products. Licensing authorities can be found here.

Promotions not leading to the direct sale of alcohol product (for example a product awareness beer commercial information only) may run without a license (see above)

Campaigns must not:

  • Appeal or target people under 20 years of age.
  • Be featured on sites where the majority of users are under the age of 20.
  • Feature people under the age of 20 in the creatives and content of the campaign.
  • Encourage drinking while exercising or bathing.
  • Feature consumption of alcohol in relation to any dangerous activities.
  • Include pregnant celebrities in campaigns.
  • Show alcohol consumption in conjunction with the operation of a vehicle of any kind, the operation of machinery or the performance of any task requiring alertness or dexterity

Malaysia

  

Campaigns must not:

  • Target individuals under the age of 18.
  • Encourage excessive alcohol consumption or suggest that drinking can help overcome boredom, loneliness or other problems.
  • Exploit those who are especially vulnerable because of age, inexperience or any physical, mental or social incapacity.
  • Depict alcohol consumption based on a dare or impute any failing to those who do not accept the challenge of a particular drink.
  • Emphasize the stimulant, sedative or tranquilizing effects of any drink.
  • Give the general impression that a drink is being recommended mainly for its intoxicating effect or that drinking is necessary for social success or acceptance.
  • Suggest that any alcoholic drink has therapeutic qualities or can enhance mental, physical or sexual capabilities, popularity, attractiveness, masculinity, femininity, personal relationships, social success, or sporting achievements.
  • Present drinks as preferable because of their high alcohol content or intoxicating effect.
  • Associate drinking with operating machinery, driving, performing any activity relating to water or heights, or any other occupation that requires concentration to be performed safely.
  • Suggest that people who drink are brave, tough or daring for doing so

Mexico

Campaigns must:

Campaigns must not:

  • Be aimed at individuals under the age of 18 or associated with activities of individuals under the age of 25.
  • Promote excessive consumption.
  • Portray success, prestige, fame, leisure, tranquility, or joy.
  • Attribute nutritional, sedating, or stimulating qualities to the product.
  • Associate consumption with sporting, civic, or religious activities.
  • Promote the product through contests or sweepstakes.
  • Include feature individuals drinking or holding alcohol.

New Zealand

  

Campaigns must not:

  • Promote any alcohol that is free of charge.
  • Encourage underage drinking or be appealing to individuals under the age of 18.
  • Encourage excessive consumption of alcohol.

Singapore

Campaigns must:

  • Target publishers where readers are of legal drinking age.

Campaigns must not:

  • Emphasize the stimulant, sedative, or tranquilizing effects of any drink or encourage over-indulgence and excessive consumption.

Spain

  

Campaigns must not:

  • Promote irresponsible consumption.
  • Associate consumption with enhanced physical performance, social success, or health.

Switzerland

Advertising of distilled spirits (hard liquor) campaigns:

  • Must only present information and make representations directly related to the product and its qualities and characteristics.
  

Thailand

Campaigns must:

  • Only target sites where the audience is over the age of 18.

Campaigns must not:

  • Target individuals under the age of 18.
  • Contain images or audio that depict or encourage alcohol consumption.
  • Contain corporate images used in an unclear manner.
  • Compare or compete against other brands.
  • Suggest that alcohol consumption leads to sexual attractiveness, life success, or health benefits.
  • Contain any celebrities.
  • Contain any images of workers or employees.
  • Contain any images of models dressed or behaving in any manner that is insensitive or inappropriate according to traditional cultural standards.

United Kingdom

Campaigns must:

  • Only target sites where at least 75% of the audience is reasonably expected to be 18 years or older.

Campaigns must not:

  • Target individuals under the age of 18.
  • Feature individuals under the age of 25.
  • Show alcohol being consumed in the workplace or while operating machinery, driving, or engaging in watersports.
  • Associate alcohol with sexual or social success.

United States

Campaigns must:

  • Include an age gate (no individual under the age of 21 may access the site) on the landing page.
  • Include alcohol-related disclosure requirements (ex: "drink responsibly").

Campaigns must not:

  • Target individuals under the age of 21.

Beleza, antienvelhecimento e cosméticos

A publicidade de beleza, antienvelhecimento e cosméticos é restrita.

  

*Observe que estas diretrizes não incluem cirurgia ou outras formas de tratamentos médicos / clínicos. Da mesma forma, a venda direta de tratamentos com botox não está incluída nesta política porque atualmente é proibida na rede como medicamento de prescrição.

  

As campanhas que anunciam a venda de produtos de beleza, antienvelhecimento e cosméticos precisam cumprir as seguintes políticas:

  

As campanhas podem:

  • Alegar que o produto protege a pele dos efeitos nocivos do sol se o produto incluir proteção UVA (mínimo de 15 FPS).
  • Afirmar a renovação da pele se estiver comercializando um creme esfoliante.
  • Afirmar que frases como "deixa sua pele mais suave", "nutre a pele".

  

As afirmações de efeito anti cicatriz devem:

  • Incluir estudos clínicos vinculados à página que sustenta as afirmações.

  

As afirmações de efeito cumulativo (ex. fazer sua pele parecer mais jovem em X dias) devem:

  • Incluir estudos clínicos, testes com consumidores ou outras evidências científicas

  

As campanhas não devem:

  • Afirmar que o produto é comparável e tão permanente quanto os procedimentos cirúrgicos;
  • Afirmar mudar a biologia (“faça suas rugas desaparecerem”, “mude sua pele” e assim por diante).
  • Alegar ter um efeito permanente ("anti-envelhecimento", "anti-rugas" são aceitáveis ​​se for claro que o efeito é temporário).
  • Usar imagens exageradas ou faça declarações exageradas.
  • Usar gráficos ou imagens desagradáveis ​​(pele esticada ou puxada, close-ups de cicatrizes / defeitos etc.).
  • Usar imagens que provavelmente serão vistas como degradantes, objetificantes ou estereotipadas por gênero.

  

Os produtos antienvelhecimento não devem:

  • Segmentar grupos sensíveis (crianças, adolescentes, idosos, etc.)

  

Beleza, Antienvelhecimento e Cosméticos - Por país

Além das políticas gerais acima, é permitida a promoção de beleza, antienvelhecimento e cosméticos nos seguintes países, com restrições:

  

Country

V Allowed, With Restrictions

X Prohibited

Japan

Campaigns must:

  • Only make product claims from this list of effects.
  • Conform to the Yakujihoo process. *All the campaigns for Health or Beauty categories will be reviewed by YakujihooDotCom (YDC).
  • Mention that the product has been tested/included in studies but cannot include the data or results of those tests/studies.

Campaigns for skin care products must:

  • Include the following statement prior to purchase: "This product can penetrate only to stratum corneum" or "角質層まで浸透する"

Campaigns for anti-wrinkle products must:

  • Include the following statement prior to purchase: "This product can treat only the wrinkles caused by dryness" or "乾燥による小ジワを目立たなくする。"

Campaigns must not:

  • Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance.
  • Use any individual endorsements of the product (this includes physician endorsement).

Mexico

Campaigns must:

  • Be authorized by the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks.
  

Canabinóides (CBDs)

A publicidade de canabinóides (CBD) é restrita.

  

As campanhas que anunciam a venda de produtos que contenham CBD devem obedecer às seguintes políticas:

  

As campanhas devem:

  • Anunciar apenas produtos que foram pré-aprovados pela equipe de políticas da Taboola.
  • Anunciar apenas produtos CBD não ingeríveis (a menos que seja permitido de outra forma nas políticas específicas do país).
  • Anunciar apenas produtos com os níveis permitidos de THC para a região de destino.
  • Segmentar apenas os faixas etárias apropriadas na região de destino.
  • Cumprir com os órgãos reguladores da região de destino.
  • Divulgar obrigatoriamente:
    • níveis de THC
    • Ingredientes
    • Detalhes da empresa
    • Declarações de divulgação adequadas para a região de destino

  

As campanhas não devem:

  • Anunciar óleos que contenham mais do que o nível permitido de THC na região de destino.
  • Anunciar produtos alimentares ou suplementos que contenham óleo CBD (a menos que seja permitido de outra forma nas políticas específicas do país abaixo).
  • Incluir imagens de plantas / folhas de maconha nas imagens de anúncio ou na página de destino.

  

Canabinóides - por país

Além das políticas gerais acima, é permitida a promoção de canabinóides nos seguintes países, com restrições:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

  

The promotion of cannabinoids is prohibited in Brazil.

Germany

Campaigns must:

  • Be pre-approved by Taboola.
  • Comply with all other policies.
  • Target only users over the age of 18.
  • Hemp-derived CBD products only.
  • List the ingredients of the product, directions for use and recommended dosage on the landing page.
  • Contain less than 0.2% THC.
  • Include the following disclaimers on the landing page:
    1. Advisory Disclaimer: “If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use.”
    2. Contact info - LP must have a footer with the contact information of the company (email, address, phone number).
    3. Users must be 18 years or older.

Campaigns may:

  • Use images of marijuana/hemp leaves on the landing page.
  • Promote ingestible CBD’s if the promotion is approved by the German Federal Office of Consumer Protection and Food Safety (BVL) as a “Novel Food”.

Campaigns must not:

  • Make misleading or deceptive claims.
  • Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”).
  • Images marijuana/hemp leaves in the thumbnails.
  • Lead to selling of non-CBD cannabis based products (such as Marijuana).

United Kingdom

Campaigns must:

  • Be pre-approved by Taboola.
  • Comply with all other policies.
  • Only target users over the age of 18.
  • Only be Hemp-derived CBD products.
  • Contain less than 0.2% THC.
  • Include these disclaimers:
    1. Advisory Disclaimer: “If you are pregnant, breastfeeding, taking any medications or under medical supervision, please consult a doctor or healthcare professional before use.”
    2. Contact info - LP must have a footer with the contact information of the company (email, address, phone number).
    3. Users must be 18 years or older
  • Include directions of use and recommended dosage.
  • List the ingredients of the product on the landing page.

Campaigns may:

  • Promote indigestible CBD products/services (valid until March 31, 2021, when new regulations take place)
  • Use images of marijuana/hemp leaves

Campaigns must not:

  • Make misleading or deceptive claims.
  • Make or infer in writing medical or health benefit claims with regard to CBD (such as “treat, cure, heal, etc.”)
  • Use pictures of Marijuana/Hemp leaves on the thumbnail.
  • Lead to selling of non-CBD cannabis based products (such as Marijuana).

United States

Campaigns must:

  • Be pre-approved by Taboola.
  • Only target users over the age of 21.
  • Only advertise hemp derived CBD products.
  • List the ingredients of the product on the landing page.
  • Have less than 0.3 percent THC.
  • Have the following disclaimer "These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease".
  • Have a footer with the full contact information of the company on the landing page (including: email, address and phone number).

Campaigns may:

  • Promote ingestible hemp derived products.

Campaigns must not:

  • Make any medical or health benefit claims.
  • Drive to selling of non-CBD cannabis based products (such as Marijuana) or other prohibited products
  • Include images of hemp/marijuana leaves or plants in the thumbnails.

Criptomoeda

 

Criptomoeda refere-se a uma moeda virtual com uma representação digital de valor que funciona como meio de troca, unidade de conta ou armazenamento de valor.

  

*As campanhas podem segmentar países marcados como restritos abaixo. Se o seu país não estiver listado, entre em contato com o gerente da conta ou através do e-mail support@taboola.com.

  

As campanhas que promovem eventos / educação / notícias relacionadas à criptomoeda e à tecnologia blockchain devem:

  

  • Ser promovido por uma fonte confiável e não por blogs pessoais.

  

As campanhas que promovem trocas de criptomoedas devem:

  

  • Ser licenciadas com a autoridade reguladora apropriada para a região geográfica de destino e serão avaliadas caso a caso.
  • Anunciar a plataforma onde os usuários podem comprar e vender criptomoeda sem se referir a moedas específicas.
  • Fornecer as informações necessárias para transmitir o risco potencial ao negociar criptomoeda (por exemplo, "Esta informação não é uma oferta para comprar, vender ou manter qualquer criptomoeda. Os indivíduos que podem copiar no Programa CopyTrader não são considerados consultores de investimento e seus desempenhos no passado não é indicativo de resultados futuros. Todo investimento e negociação acarreta riscos e você deve fazer sua devida diligência antes de investir. ").
  • Estar de acordo com nossas políticas de "investimentos".

  

As campanhas não devem:

  

  • Promover ou se relacionar ao seguintes:
    1. Ofertas iniciais de moedas (OICs)
    2. Vendas de tokens
    3. Opções binárias
    4. Anúncios enganosos ou fraudulentos
    5. directs Ads / Search ads de produtos e serviços de criptomoeda
  • Ser enganoso ou ilusório.
  • Prometer retornos de valor para um investimento em uma moeda criptográfica específica.
  • Fazer promessas falsas.
  • Usar taxas ocultas.
  • Fazer afirmações exageradas de ganho de dinheiro.

  

Criptomoeda - por país

  

A promoção de produtos / serviços de criptomoeda e conteúdo relacionado é proibida nos seguintes países:

  

  • Bangladesh
  • Bolivia
  • China
  • Equador
  • Islândia
  • Quirguistão
  • Nepal
  • Rússia
  • Vietnã

  

A promoção de produtos e serviços de criptomoeda e conteúdo relacionado é permitida nos seguintes países, desde que cumpram as políticas acima e as leis e regulamentos locais:

  

  • Argentina
  • Austrália
  • Áustria
  • Bélgica
  • Brasil
  • Canadá
  • Chile
  • Colômbia
  • Dinamarca
  • Finlândia
  • França
  • Alemanha
  • Hong Kong
  • India
  • Indonésia
  • Irlanda
  • Israel
  • Itália
  • Luxemburgo
  • Malásia
  • México
  • Países Baixos
  • Nova Zelândia
  • Noruega
  • Peru
  • Filipinas
  • Portugal
  • Arábia Saudita
  • Cingapura
  • África do Sul
  • Coreia do Sul
  • Espanha
  • Suécia
  • Suíça
  • Taiwan
  • Peru
  • Reino Unido

  

Os seguintes países têm restrições adicionais que se aplicam:

  

Country

V Allowed, With Conditions

Japan

Campaigns must:

  • Be registered as an Exchange Service Provider by the Financial Services Agency of Japan (FSA) under the Payment Services Act (PSA)
  • Provide necessary disclosures in order to convey the potential risk when trading cryptocurrency (e.g. “This information is not an offer to buy, sell, or hold any cryptocurrency. Individuals who may copy within the CopyTrader Program are not deemed investment advisors and their performances in the past are not indicative of future results. All investment and copy trading carries risk and you should do your due diligence before investing.")

United States

Campaigns must:

  • Be a licensed provider through FinCEN as a Money Services Business (MSB) or have received a Money Transmitter License (MTL) in the State where it is doing business/advertising to consumers or the Securities and Exchange Commission as a broker-dealer, exchange, or alternative trading system.

Namoro e Relacionamentoss

  

A promoção de conteúdo de namoro e/ ou relacionamentos pessoais é restrita.

  

As campanhas que anunciam conteúdo e produtos de namoro e/ ou relacionamentos pessoais precisam obedecer às seguintes políticas:

  

As campanhas não devem:

  

  • Incluir a glorificação, estímulo, promoção ou facilitação de tráfico ou exploração (inclui modelos de negócios que exploram diferenças socioeconômicas, como "namoro internacional")
  • Focar em encontros sexuais ("faça sexo hoje à noite" etc.)
  • Focar na infidelidade:
    1. Declarações como "tenha um caso"
    2. Marketing para "homens / mulheres casados" etc.
  • Usar referências sexuais nos criativos - sem imagens de pessoas na cama, em roupas íntimas / lingerie, nudez, etc ...
  • Promover o seguinte
    1. "Noivas por encomenda"
    2. Campanhas de casamento estrangeiro
    3. Sites de sexo casual / namoro casual
    4. Serviços de acompanhantes

  

Encontros e relacionamentos pessoais - por país

  

A promoção de produtos / serviços de namoro e relacionamentos pessoais o qualquer conteúdo relacionado é proibida nos seguintes países:

  • China

  

Os seguintes países têm restrições adicionais que se aplicam:

  

Country

V Allowed, With Conditions

Japan

Campaigns must:

  • Include a warning display "18禁"
  • Feature an age gate on the landing page that verifies that a user is over 18.

Odontologia

  

As campanhas que promovem produtos e serviços odontológicos são restritas.

  

As campanhas que anunciam a venda de produtos odontológicos precisam obedecer às seguintes políticas:

  

As campanhas devem:

  

  • Ser aceitável pela associação odontológica do país de destino (por exemplo: American Dental Association nos EUA)
  • Estar em conformidade com nossas políticas de "assistência médica" e "beleza, antienvelhecimento e cosméticos"

  

As campanhas podem:

  

  • Utilizar imagens de anúncios com sorrisos bonitos

Picture_1.png

  

As campanhas não devem:

  

  • Apresentar imagens desconfortáveis ​​de dentes ou gengivas (podres, sujos, quebrados etc.)
  • Apresentar imagens de close de dentes tortos / quebrados / defeituosos / descoloridos
  • Usar imagens de antes e depois nos anúncios
  • Aproveitar-se de inseguranças ou medos
  • Fazer reivindicações enganosas ou exageradas
  • Usar depoimentos não verificados
  • Fazer afirmações falsas que criam expectativas falsas

  

Odontologia - Por país

  

A promoção de produtos e serviços odontológicos é proibida nos seguintes países:

  

  • Brasil

  

Os seguintes países têm restrições adicionais que se aplicam:

  

Country

Prohibited

Japan

Campaigns must not:

  • Be advertising medical practices, dental practices, hospitals, clinics

Entretenimento

  

A promoção de produtos ou serviços de entretenimento é restrita.

  

As campanhas que anunciam a venda de produtos ou serviços de entretenimento precisam cumprir as seguintes políticas:

  

Trailers de filmes devem:

  

  • Possuir pemrissão - Banda Verde - e incluir divulgações exigidas ou divulgações auto-reguladoras do setor (por exemplo, nos EUA, todas as promoções de filmes devem incluir uma classificação da MPAA ou uma divulgação que não tenha sido atribuída).

  

Música deve:

  

  • Conter classificações e / ou divulgações auto-reguladoras do setor.

  

Videogames devem:

  

  • Estar em conformidade com as Diretrizes ESRB (e outras diretrizes de autorregulação aplicáveis ​​do setor), incluindo a colocação de classificações ESRB / PEGI com destaque no anúncio, de acordo com essas diretrizes. (Disponível em: https://www.esrb.org/publishers/ArcManual.aspx)

  

Cassinos de jogos fictícios devem:

  

    • Divulgar “dinheiro não real” de maneira perceptível (de preferência sob o título)
  • Os afiliados devem incluir essa divulgação no início da página de destino, geralmente abaixo do título da página
  • Anúncios que levam diretamente a loja de aplicativos podem incluir as divulgações nos termos e condições do aplicativo
  • Anúncios que levam diretamente a um jogo no navegador devem ter essa divulgação em algum lugar da página

  

Filmes não devem:

  

  • Ser trailers de banda vermelha - não permitidos

  

Filmes, televisão e música não devem:

  

  • Conter respingos de sangue ou sangue excessivo, crueldade, violência, glorificação de crimes, representação de pessoas ou criaturas pegando fogo e / ou mostrando ações que resultem em danos corporais ou fatalidades. Conteúdo que mostra armas apontadas para o público.

  

Os jogos de cassinos de jogos fictícios não devem:

  

  • Incluir apostas com dinheiro real dentro do aplicativo, ou seja, oferecer ganhos com dinheiro real ou seu equivalente (vouchers)
  • Estar vinculado ou consultar sites / aplicativos de jogos com dinheiro real
  • Usar imagens ou títulos exagerados que não estejam relacionados ao produto, não sejam verdadeiros, façam promessas ou não deixem claro que o produto é um aplicativo
  • Utilizar imagens de pessoas trapaceando no cassino / jogo
  • Utilizar linguagem que menciona truques em cassinos
    • Máquinas caça-níqueis podem ser fáceis de ganhar (mas somente se você souber disso)
    • Como saber quando um slot está próximo de ganhar o jackpot
    • Especialista revela uma brecha neste cassino

  

Entretenimento - Por país

  

  • Os seguintes países têm restrições adicionais que se aplicam:

  

Country

V Allowed, With Restrictions

X Prohibited

China

  

The promotion of game hacks and cheat codes

Korea

Products or services concerning the gaming Industry must be:

  • Pre-approved by Taboola

Webtoons must:

  • Use an age gate (19+) with a 'sign-in' requirement, all adult themed cartoons within the webtoon library

Webtoons may:

  • Promote campaigns for multiple types of webtoons (which may include adult themed ones) only.

Webtoons must not:

  • Contain sexual/adult content and images in the creatives (thumbnail+title), or LP
  • Promote adult themed webtoons

Singapore

Newspapers, books, magazines, films, video tapes, DVDs, CD-ROMs, and video games must:

  • Be licensed with the Media Development Authority
  

Finanças e empréstimos

  

A promoção de produtos e serviços de finanças e empréstimo é restrita. As permissões por país podem eventualmente sofrer alterações, desde que estejam em conformidade com as políticas gerais.

  

As campanhas que anunciam a venda de produtos financeiros precisam obedecer às seguintes políticas:

  

As campanhas devem:

  

  • CCumprir todas as leis locais aplicáveis ​​e requisitos regulatórios (as políticas do país abaixo não são necessariamente determinantes, em alguns casos os produtos e serviços ainda podem ser executados em países não listados, se estiverem em conformidade com as regras gerais)

  

As campanhas não devem:

  

  • Fazer reivindicações exageradas de dinheiro (por exemplo: prometer que você pode fazer uma quantia irreal de dinheiro com pouco ou nenhum esforço)
  • Fazer falsas promessas
  • Exemplos:
    1. Usar os termos "fácil", "à prova de falhas" ou "de baixo risco" em imagens, títulos, na página de destino ou em qualquer ponto do funil do usuário
    2. Dar garantias
    3. Mencionar montantes específicos em dólares, mesmo que seja uma história verdadeira do que os outros ganharam
    4. Usar depoimentos de usuários, mesmo que sejam histórias verdadeiras do que os outros experimentaram
    5. Declarar ou sugerir que os usuários podem enriquecer com esses produtos
    6. Declarar ou sugerir que os usuários podem ser treinados para eliminar ou minimizar riscos
    7. Declarar ou sugerir que esses produtos podem solucionar dificuldades financeiras ou fornecer "liberdade financeira"
    8. Usar imagens não relacionadas que indiquem riqueza, como carros, iates ou vida extravagante (são permitidas imagens de gráficos de dinheiro ou investimentos)
    9. Utilizar imagens que mostram menores ou quaisquer elementos que possam segmentar menores
  • Usar taxas ocultas
  • Promover:
    1. Direct ads / Search Ads de produtos / serviços de finanças e empréstimos
    2. Esquemas de enriquecimento rápido

  

Os seguintes produtos e serviços têm políticas adicionais que se aplicam:

  

  • Empréstimos de curto prazo e de dia de pagamento
  • Hipotecas
  • Crédito
  • Bancos
  • Empresas de preparação de impostos
  • Serviços de pagamento

  

*Para investimentos e produtos relacionados, consulte investimentos

  

Empréstimos de curto prazo ou de dia de pagamento

  

Empréstimos de curto prazo são empréstimos tipicamente a serem quitados em menos de um ano, e Empréstimos do dia de pagamento são empréstimos geralmente a serem quitados posteriores ao salário seguinte do contratante. Se você estiver executando alguma dessas campanhas:

  

As campanhas devem:

  • Ser licenciadas com as autoridades reguladoras apropriadas na região geográfica de destino (consulte as políticas específicas de cada país para 'Finanças e empréstimos', se não estiver listado lá, entre em contato com o gerente de contas ou com o suporte@taboola.com)
  • Indicar taxa típica de empréstimos na página de destino

  

As campanhas não devem:

Para títulos

  • Incluir qualquer termo de empréstimo abreviados (ex. "empréstimo rápido de US$ 500!")
  • Sugirir que o produto possa resolver todos os problemas financeiros ou ajudar os usuários a "ficar rico rapidamente"

Para páginas de destino

  • Sugirir que o produto possa resolver todos os problemas financeiros ou ajudar os usuários a "ficar rico rapidamente";
  • Aceitar gastos não essenciais
  • Distorcer a natureza séria de contrair empréstimos de alto custo a curto prazo ou banalizar as conseqüências financeiras de tais empréstimos
  • Promover gastos irresponsáveis

  

Hipotecas

  

As campanhas devem:

  • Incluir todos os detalhes relevantes sobre valores de pagamento e taxas de juros
  • Deixar claro que os usuários são obrigados a passar pelo processo de qualificação padrão, que leva tempo e inclui várias etapas
  • Indicar claramente qualquer requisito adicional de pagamento, como impostos e seguros, quando aplicável (por exemplo, um anúncio sugerindo que as hipotecas reversas “não pagam” ou que não têm taxas adicionais seria rejeitado)

  

As campanhas não devem:

  • Sugerir uma afiliação oficial do governo

Exemplos

  1. Uso de selos, logotipos ou verificações governamentais em criativos ou em páginas de destino
  2. Uso de URL da página de destino que sugere que o site pertence a uma organização governamental
  3. Uso de nomes ou endereços de empresas que sugerem que o anúncio seja promovido por uma organização governamental

  

  • Prometer taxas de juros baixas ou valores de pagamento bons demais para ser verdade

Exemplos

  1. Prometer taxas promissoras, nas quais o resto do conteúdo esclarece em ser por apenas um curto período de tempo antes de ajustar para uma quantia maior
  2. Prometer “taxas historicamente baixas” ou taxas de “aproveite agora”
  3. Prometer um valor baixo de pagamento quando inicialmente apenas o pagamento de juros é exigido a cada mês, mas eventualmente o pagamento aumenta e o usuário precisa pagar o principal

  

  • Enganar os usuários sobre quaisquer termos do produto oferecido

  

  • Dar garantias

Exemplos

  1. Pré-qualificação ou pré-aprovação para um empréstimo
  2. Termos do empréstimo
  3. Grandes quantidades de dinheiro ou crédito disponíveis automaticamente para determinados perfis demográficos ou usuários

  

  • Sugerir que os usuários possam verificar facilmente se eles se qualificam.
  • Sugerir que os usuários tenham a oportunidade de receber um desconto na dívida existente no cartão de crédito em conexão com o empréstimo.
  • Usar títulos que sugerem que o produto pode ajudar os usuários a pagar suas hipotecas.

  

Crédito

  

Crédito refere-se a produtos e serviços relacionados a cartões de crédito, verificações do histórico de crédito e outros produtos e serviços relacionados ao crédito de um usuário.

A promoção de serviços de crédito é restrita na rede. As campanhas devem estar em conformidade com as seguintes políticas:

  

As campanhas devem:

  • Atender aos padrões de divulgação clara dos orgãos reguladores na área geográfica alvo
    • Ao especificar termos, indique claramente os termos reais oferecidos pelo credor; sem enrolação ou exageros
    • Ao usar um termo que desencadeia divulgações adicionais, inclua um link que leve o consumidor ao site da empresa para divulgações adicionais
  • Estar em conformidade com o crédito justo ao oferecer seus serviços aos consumidores ou seu equivalente na região geográfica de destino
  • Promover qualquer um dos seguintes:
    • Cartões de crédito
    • Relatórios e pontuações de crédito
    • Empréstimos de crédito (pessoal, patrimônio líquido, hipoteca, estudante ou automóvel)
    • Educação sobre crédito
    • Educação de alívio da dívida
    • Serviços de gerenciamento de alívio da dívida (excluindo reparo de crédito)

  

As campanhas não devem:

  • Negar seus serviços a clientes em potencial com base em raça, gênero, origem nacional ou outras características aplicáveis ​​protegidas por lei
  • Ocultar divulgações de qualquer forma

  

Bancos

  

Bancos referem-se a instituições financeiras que oferecem produtos e serviços como contas correntes, contas poupança e outros serviços financeiros que permitem ao usuário fazer transações com a empresa financeira.

  

A promoção de bancos e serviços bancários é restrita na rede. As campanhas devem estar em conformidade com as seguintes políticas:

  

As campanhas devem:

  • BSer licenciadas pelo órgão regulador na região geográfica de destino (consulte as políticas específicas de cada país para 'Finanças e empréstimos', se não estiver listado lá, entre em contato com o gerente de contas ou com o suporte@taboola.com)
  • Promover qualquer um dos seguintes:
    1. Contas bancárias
    2. Serviços bancários

  

As campanhas não devem:

  • Promover bancos ou outras instituições que permitem que os cidadãos evitem impostos
  • Promover qualquer um dos seguintes:
    1. Bancos estrangeiros (em relação à região de destino)
    2. Contas offshore (em relação à região de destino)

  

Empresas de preparação de impostos

  

As empresas de preparação de impostos se referem às empresas que oferecem serviços tributários aos usuários on-line.

  

A promoção de empresas de preparação de impostos é restrita na rede.

  

As campanhas devem:

  • utilizar as isenções de responsabilidade apropriadas para a região geográfica de destino

  

As campanhas não devem:

  • Anunciar um serviço que contenha uma declaração ou reivindicação falsa, fraudulenta ou coercitiva
  • Fazer declarações ou reivindicações enganosas ou mentirosas
  • Reivindicar que seus funcionários são certificados por qualquer orgão, a menos que sejam devidamente certificados

  

Serviços de pagamento

  

Serviços de pagamento refere-se a empresas que prestam serviços de transferência de dinheiro.

  

A promoção de serviços de pagamento é restrita na rede. As campanhas devem estar em conformidade com as seguintes políticas.

  

As campanhas devem:

  • Incluir na página de destino a licença apropriada de serviços de pagamento no local em que conduzem negócios (normalmente, essa será uma licença de transmissor de dinheiro)

  

Restrições de produtos financeiros por país

  

A promoção de produtos financeiros nos seguintes países é permitida, mas com restrições:

  

Country

V Allowed, With Restrictions

X Prohibited

Argentina

Financial products and loans (includes mortgages) must disclose:

  • Company name
  • Address
  • Tax identification number
  • Financial Total Cost (CFT)
  • Applicable annual interest rate
  • Repayment system (French or German) applicable to cancellation of capital and interests
  • Number, amount, and periods of payment
  • Security deposit, if any
  • Extra charges and additional insurance required, if any.
  

Austria

Short Term Loans must:

  • Be licensed through the FMA
  

Belgium

Short Term Loans must:

  • Be authorized by the Banque Nationale de Belgique (BNB) and the FSMA
  

Brazil

Banks must:

  • Be registered with proper local authorities.
  

China

  

Promoting credit card cash-back services is prohibited

Denmark

Short-term and payday loans must:

  • Use factual information that is easily accessible and communicated in a clear language that is easily understood by consumers.
  • Make consumers aware of the relationship to the actual creditor (in cases where the marketing is not by the direct creditor), including informing if they solely cooperate with one or more creditors or if they are independent brokers
  • Present the following standard information clearly, concisely and always with a representative example.
    • Interest rate, whether fixed or variable or both
    • Total credit amount
    • Yearly costs in percentage calculated in accordance with the regulation of credit agreements, i.e. the percentage per year of the total credit amount, including eventual costs
    • Term of the loan
    • Cash price and amount of any prepayment by credit in the form of a delay in payment for a specific product or service.
    • Total amount that must be paid by the consumer and the amount of ongoing charges

Short-term and payday loans must not:

  • Be misleading in any way even if it is factual

France

Short term loans must:

  

Germany

Short term loans must:

  • Be registered through Bundesbank
  

India

Financial products must:

Campaigns may promote payday and short-term loans

Accounting services must not:

  • Promote a specific accountant

Italy

Short term loans must:

  • Be registered through Banca D'Italia
  

Japan

Financial institutions must:

  • Display a valid registration number on the website (for example companies that promote real estate, banks, securities, loan companies, forex, binary options, investment advisory businesses, businesses that offer credit cards, and account opening agency services)

Campaigns must not advertise:

  • Black Market Financing
  • Credit Card Cash-Back Services

Korea

Financial products must:

  • Be pre-approved from legal/content policy prior to running.
  

Luxembourg

Short term loans must:

  • Be registered with CSSF
  

Netherlands

Short term loans must:

  • Be registered with Autoriteit Financielle Markten
  

Norway

Short-term and payday loans:

  • Contain clear price information, and any discounts, bonuses and other advantages should not feature more prominently than the information about price.
  • Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example.
    • Credit cost, including the effective interest rate
    • Amount and credit profile
    • Total loan and/or credit amount
    • Length of loan agreement
    • Amount of any advance payment
    • Total amount payable and amount of any instalments
    • Any obligation to enter into any agreement for an ancillary service relating to the credit agreement

Short-term and payday loans may:

  • Use advantages and enticements but they must not be given a more prominent exposure than the mandatory information.
    • How quickly you may access the loan
    • How quickly you may expect a response on a request for the loan
    • That it is easy to obtain the loan:
      • Credit appraisal
      • Ease of the application process
      • Other ways promoting that credit can be easily accessed.
  

Portugal

Short term loans must:

  • Be registered under Banco de Portugal
  

Russia

Credit institutions, loans and mortgage services, insurance services must:

  • Display a valid license/registration number on the landing page
  • Include the name or the registered title of the licensed financial services provider.

Credit institutions must:

  • Include terms of the credit on the landing page

Credit institutions, loans and mortgage services, insurance services include companies that promote companies that promote credit services, including bank deposits, bank accounts and transfers, deposits of precious metals, cash servicing, exchange operations, bank guarantees, e-money operations, e-wallet, and other related services. Also includes businesses that offer credit cards, and affiliates for the above.

  

Singapore

Campaigns must promote either:

  • Loans from banks or other financial institutions
  • Licensed pawnbrokers
  • Advertisers lending money to accredited investors for securities
  

Spain

Short term loans must:

  • Be registered through Banco de España/Autoridad Macroprudencial
  

Sweden

Short-term and payday loans must

  • Be clear, objective and balanced.
  • Terms and conditions need to be communicated clearly on the landing page (not through links) and using a representative example.
    1. Credit interest
    2. Fees and other costs
    3. Credit amount
    4. Term of the agreement
    5. Total amount payable
    6. Number of instalments and their size
    7. Cash price and the cash contribution required in the case of a credit purchase
    8. If the ad suggests that a decision on a short term loan is going to be given shortly, make clear that the decision may be either an approval or a non-approval of the credit application.

Information about the interest rate:

  • Be stated in the marketing in at least as prominent a manner as other interest rates
  • Be in the ad and not simply referred or linked to elsewhere

Short-term and payday loans must not:

  • Be presented as a care-free solution to financial problems or in any way mislead the consumer about the financial consequences of it.
  • Emphasise the possibility of getting loans quickly.

Information about the interest rate:

  • Be in smaller text than the other information

Switzerland

Short term loans must:

  • Be registered with FINMA
  

United Kingdom

Short-term or payday loans must:

  1. Confirm through an authorised company representative that:
    1. The company’s operations comply with all applicable laws, regulations, and other requirements,
    2. The company has obtained all relevant licenses and permits, and
    3. The company is a member of the Financial Conduct Authority (FCA) here
  

United States

Banks must:

  • Be licensed with the OCC and insured by the FDIC

Banks may:

  • Promote foreign banks if they are licensed with the appropriate authorities (see above) to do business in the US

Tax preparation companies must:

  • Use and link to a disclaimer based on IRS Circular 230

Short term/payday loans must:

  • Only target Utah and Nevada
  • Confirm with an authorised company representative that
    • The company’s operations comply with all applicable laws, regulations, and other requirements
    • That all relevant licenses and permits have been obtained where necessary, and
    • That the company is a member of at least one of the following associations:
      • The Community Financial Services Association of America (CFSA)
      • Financial Service Centers of America (FiSCA)
      • The Online Lenders Alliance (OLA)

Tax preparation companies must not:

  • Claim their employees are certified by the IRS unless they are properly certified

Short term/payday loans must not:

  • Target Vermont or states other than those mentioned above

Apostas

  

Os produtos de apostas permitem que os indivíduos apostem dinheiro no resultado de um evento para ter a chance de ganhar mais dinheiro ou um prêmio. Exemplos incluem bingo na Internet, cassinos online, cassinos offline e apostas esportivas.

  

Se o país de destino não estiver listado como restrito abaixo, as campanhas não deverão segmentá-lo neste estágio.

  

As campanhas que anunciam a venda de produtos para apostas precisam obedecer às seguintes políticas:

  

As campanhas devem:

  

  • Incluir mensagens de jogo responsáveis
  • Identificar claramente o anunciante e o produto
    1. A página de destino deve deixar claro para os usuários quem está promovendo um produto e qual é o produto final
    2. A página de destino deve ser claramente rotulada como anúncio ou advertorial, se não for óbvio
    3. Nenhuma impressão falsa de que os usuários estejam em um site de notícias de terceiros ou de que alguma informação é proveniente de um terceiro independenteormation is coming from an independent third party
    4. O texto da marca de qualquer campanha deve incluir a empresa do produto final. Se a empresa do produto final não for o anunciante, o texto da marca poderá incluir o nome do anunciante / agência afiliada da seguinte forma: "Anunciante" para "Produto final" ou "Anunciante | Produto final"
  • OAnunciar apenas histórias de vencedores se:
    1. Histórias são completamente verdadeiras
    2. Anunciadas em um site de cassino real (não em um site que possa ser confundido como um site de terceiros)
    3. Os montantes dos seus ganhos não estão nos títulos
    4. Cada história revela as chances reais de ganhar (não exagerando suas chances de ganhar). Por exemplo, ao se referir ao vencedor, seria útil se eles dissessem algo como "vencer as probabilidades".

  

As referências de cassino devem:

  

  • Utilizar o estilo de marca de referências do cassino: site + referências do cassino

  

Loterias oficiais podem:

  

  • Counicar quantias específicas de dinheiro em títulos se a página de destino incluir a divulgação de que a quantia pode ser dividida entre os vencedores
    1. Se for um jogo de raspadinha, os títulos devem qualificar a declaração, por exemplo, "até o valor X"

  

As campanhas não devem:

  

  • Segmentar menores de idade, mostrar imagens de qualquer pessoa com menos de 25 anos de idade ou possuir conteúdo projetado para atrair especificamente crianças e menores de idade
  • Mencionar valores específicos em títulos
  • Mention specific dollar amounts in titles
  • Incluir histórias sobre vencedores em criativos ou páginas de destino, mesmo que sejam verdadeiras, se anunciar em um site afiliado ou em um site de terceiros
  • Fazer falsas promessas
    1. Nenhum termo relacionado a ser "fácil", "infalível" ou "de baixo risco" em qualquer conteúdo da campanha ou na página de destino
    2. Não implique que os usuários possam ser treinados para eliminar ou minimizar riscos
    3. Não implique que produtos de jogos de azar possam resolver dificuldades financeiras ou fornecer "liberdade financeira"
    4. Não se refira ao jogo como uma maneira de obter "renda" ou "ganhar dinheiro" ou como uma forma alternativa de "emprego"
  • Fazer reivindicações socialmente irresponsáveis
    1. Não retrate o jogo como indispensável ou como tendo prioridade sobre a família, amigos ou compromissos profissionais ou educacionais.
    2. Não sugira que o jogo possa melhorar as qualidades pessoais, melhorar a auto-imagem ou a auto-estima ou ajudar os usuários a obter controle, superioridade, reconhecimento ou admiração.
    3. Não sugira o jogo como uma maneira de escapar de problemas profissionais ou educacionais, como solidão ou depressão.
    4. Não sugira pressão dos colegas para jogar ou menospreze a escolha de não jogar.
    5. Não vincule o jogo à sedução, sucesso sexual ou maior atratividade.
    6. Não retrate o jogo em um contexto de resistência ou vincule-o à resiliência ou imprudência.
    7. Não sugira que o jogo é um rito de passagem.
    8. Não sugira que o jogo sozinho seja preferível ao jogo social.
    9. NNão use imagens não relacionadas que indiquem riqueza, como carros, iates ou vida extravagante.
    10. Não explore crenças ou tradições culturais sobre jogos de azar ou sorte.

  

Restrições de jogos e jogos por país

  

Qualquer tipo de jogo e promoção de jogos é proibido nos seguintes países:

  

  • Armênia
  • Bielorrússia
  • China
  • Indonésia
  • Luxemburgo
  • Malásia
  • Cingapura
  • Vietnã

  

É permitido jogar e promover jogos nos seguintes países, mas com restrições:

  

Country

V Allowed, With Restrictions

X Prohibited

Argentina

Campaigns must:

  • Provide a valid license
  • Promote only
    1. Horse race betting
    2. Lotteries and sports betting

Campaigns targeting Buenos Aires must:

  • Provide a local license
  

Australia

Campaigns must:

  • Provide a valid license for the target Australian State or Territory
  • Only advertise the following content/products:
    1. Sports betting
    2. Lotteries
    3. Guides/e-books, and other information related to gambling
  

Austria

Campaigns must:

  • Provide a valid license from the Austrian Government
  • Only advertise the following content/products
    1. Online casinos
    2. Online bingo
    3. Sports betting
      1. Provide a valid sports betting license from the valid state
    4. Guides/e-books, and other information related to gambling
  

Belgium
  • Provide a valid license and registration in Belgium
  • Only advertise the following content/products
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Lotteries
    5. Referral sites with no betting on the landing page
    6. Guides/e-books, and other information related to gambling
  

Brazil

Campaigns must:

  • Promote a state-run entity
  • Only advertise the following content/products
    1. Lotteries
  

Canada

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Guides/e-books, and other information related to gambling
  

Colombia

Campaigns must:

  • Provide a valid license from Colijuegos
  • Only advertise the following content/products:
    1. Online games in which the result is determined by the occurrence of a real event

      Examples:

      1. Bets on real sporting events
      2. Bets on real non-sporting events
    2. Online games in which a random number generator is involved
      1. Slot or luck/chance machines
      2. Roulette
      3. Black Jack
      4. Baccarat
      5. Bingo
      6. Poker
      7. Virtual games
      8. Fantasy and E-sports games
  

Croatia

Campaigns must:

  • Provide a valid license from the Croatian Ministry of Finance
  • Only advertise the following content/products
    1. Online casinos
    2. Slot machines
    3. Sports betting
  

Czech Republic

Campaigns must:

  • Provide a valid state license for the target state
  • Only advertise the following content/products
    1. Sports betting
    2. Guides/e-books, and other information related to gambling
  

Denmark

Campaigns must:

  • Provide a license from the Danish Gambling Authority and be advertising only from the following content/products
    1. Online casinos
    2. Slot machines
    3. Sports betting
    4. Guides/e-books, and other information related to gambling.
  • Or promote a state run entity advertising:
    1. Lottery content
      1. Includes bingo, scratch cards, lottery tickets, etc.
    2. Scratch games
    3. Bingo
    4. Horse racing
    5. Guides/e-books, and other information related to gambling.
  

Finland

Campaigns must:

  • Provide a valid state license
  • Only advertise the following:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Guides/e-books, and other information related to gambling
    5. Lotteries
  

France

Campaigns must:

  • Provide a valid license from the French authorities
  • Advertiser must operate “.fr” domain
  • Contain a responsible gambling message on the landing page
  

Germany

Campaigns must:

  • Provide a valid license and permit from the German authorities
  • Only advertise the following:
    1. Horse race betting
    2. Sports betting
    3. State-owned lotteries
    4. State-owned casinos

Campaigns must not:

  • Advertise games of chance (for example raffles)

Greece

Campaigns must:

  • Provide a valid license from the Greek authorities
  • Only advertise the following:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Lotteries
    5. Guides/e-books, and other information related to gambling.
  

Hong Kong

Campaigns must:

  • Provide a valid state license
  • Only advertise the following:
    1. Lotteries
    2. Sports betting

Campaigns must not:

  • Advertise the following:
    1. Physical casinos
    2. Mahjong

Hungary

Campaigns must:

  • Provide a valid license from Hungarian Gambling Authority or State Tax Authority
  • Only advertise the following
    1. Online casino games
    2. Guides/e-books, and other information related to gambling.
  

Iceland

Campaigns must:

  • Provide valid government registration
  • Only advertise the following:
    1. Lotteries
  

India

Campaigns must:

  • Only advertise the following without a gambling license:
    1. Rummy-related content
    2. Fantasy Sports Games
    3. Poker products and services in regions other than Sikkim, Nagaland, Gujarat, Assam, Odisha and Telangana

Campaigns must not:

  • Advertise other forms of online gambling and lotteries even on websites featuring rummy-related content or fantasy sports
  • Promote poker products and services in Sikkim, Nagaland, Gujarat, Assam, Odisha and Telangana.

Ireland

Campaigns must:

  • Promote products/services registered with the Revenue Commissioners and provide a valid license
  • Only advertise the following:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Referral sites with no betting on homepage
    5. Guides/e-books, and other information related to gambling
    6. Lotteries
  

Israel

Campaigns must:

  • Provide a valid state license
  • Only advertise the following
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Guides/e-books, and other information related to gambling
    5. Lotteries
  

Italy

Campaigns must:

  • Promote products/services authorized by the AASA and provide a valid operating license number
  • Only advertise the following:
    1. Lotteries
    2. Guides/e-books, and other information related to gambling

Campaigns must not:

  • Offer bonuses or incentives

Japan

Campaigns must:

  • Only advertise organizer announcements for the following government-controlled sports events:
    1. Horse racing
    2. Motorboat racing
    3. Bicycle Racing
    4. Auto Racing

Campaigns may:

  • Lotteries permitted provided advertiser holds a valid state license

Campaigns must not:

  • Advertise actual gambling on sports events
  • Advertise Mahjong

Kenya

Campaigns must:

  • Provide a license from the National authority
  • Indicate the addictive nature of gambling
  • Notify players to play responsibly
  • Prohibit the participation of minors in gambling activities with an 18+ disclaimer
  

Korea

Campaigns must:

  • Provide a state license
  • Or promote a state-run entity
  • Only advertise the following:
    1. Lotteries
    2. Sports betting

Campaigns must not:

  • Promote:
    1. Physical casinos
    2. Mahjong

Latvia

Campaigns must:

  • Promote a state-run entity
  • Only advertise the following:
    1. Lotteries
  

Mexico

Campaigns must:

  • Promote products and services that are registered with Secretaría de Gobernación and provides a copy of this registration
  • Provide a valid license number
  • Only advertise the following:
    1. Online gambling
  • Include a disclaimer prohibiting minors from gambling

Campaigns must not:

  • Promote
    1. Bingo
    2. Poker

Netherlands

Campaigns must:

  • Provide a valid state license
  • Only advertise the following
    1. Online bingo
    2. Sports betting
    3. Guides/e-books, and other information related to gambling
    4. Lotteries
  

New Zealand

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Guides/e-books, and other information related to online gambling.
    5. Lotteries
  

Nigeria

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products:
    1. Sports betting
  

Norway

Campaigns must:

  • Provide a valid state license
  • Promote one of the following:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Guides/e-books, and other information related to gambling
    5. Lotteries
  

Peru

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products:
    1. Online bingo
    2. Guides/e-books, and other information related to gambling
    3. Lotteries
    4. Sports betting
  

Philippines

Campaigns must:

  • Promote a state-run entity
  • Only advertise the following content/products:
    1. Online casinos
    2. Lotteries

Campaigns must not:

  • Advertise the following content/products:
    1. Physical casinos.
    2. Mahjong

Portugal

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Referral sites with no betting on homepage.
    5. Guides/e-books, and other information related to gambling.
    6. Lotteries
  

Romania

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Referral sites with no betting on homepage.
    5. Guides/e-books, and other information related to gambling.
  

Russia

Campaigns must:

  • Only promote national and state-run lotteries and prize draws
  • Disclose the following
    1. Terms of the prize draw/bet
    2. Organizer
    3. Rules of conduct
    4. Amount of prize money
    5. Number of prizes or awards
    6. Date, place, and order of receiving the prizes

Campaigns must not:

  • Advertise
    1. Physical (brick and mortar) or online casinos

Serbia

Campaigns must:

  • Be registered and provide a valid license
  • Only advertise the following content/products:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Referral sites with no betting on homepage.
    5. Guides/e-books, and other information related to gambling.
    6. State-run lotteries
  

Slovenia

Campaigns must:

  • Promote a state-run lottery
  

South Africa

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products:
    1. Sports betting
    2. Horse race betting
  

Spain

Campaigns must:

  • Provide a valid authorization certificate
  • Only advertise the following content/products:
    1. Sports betting
    2. Horse race betting
    3. Slot machines
    4. Blackjack
    5. Bingo
    6. Contests
    7. Baccarat
    8. Poker
    9. Roulette
  • Promote a lottery that is either:
    1. Promoted directly by Loterías y Apuestas del Estado or a charitable organization
    2. A referral/aggregator site that drives to a site that falls under point "a
    3. A referral/aggregator site that drives to other lotteries licensed in the EU
  • Include a responsible gambling message
  • Include a warning against underage gambling
  

Sweden

Campaigns must:

  • Provide a valid license and be registered
  • Only advertise the following content/products:
    1. Online casinos
    2. Online bingo
    3. Sports betting
    4. Referral sites with no betting on homepage.
    5. Guides/e-books, and other information related to gambling.
  • Be a lottery that provides valid state license
  

Switzerland

Campaigns must:

  

Taiwan

Campaigns must:

  • Promote a state-run lottery
  

Tanzania

Campaigns must:

  • Provide a valid state license
  • Only advertise the following content/products:
    1. Sports betting
  

Thailand

Campaigns must:

  • Promote state-run entities
  • Only advertise the following content/products:
    1. Horse racing
    2. Lotteries

Campaigns must not:

  • Promote:
    • Land-based casinos
    • Online casinos

Turkey

Campaigns must:

  • Promote products/services that are registered and provide a valid license
  • Only advertise the following content/products:
    1. Sports betting
    2. Lotteries
    3. Guides/e-books, and other information related to gambling
  

Uganda

Campaigns must:

  • Promote products/services licensed by the Uganda National Lotteries and Gaming Regulation Board.
  • Prohibit the participation of minors in gambling activities (include an over 18 disclaimer).
  • Include this warning statement: “Betting is addictive and can be psychologically harmful”.

Campaigns must not:

  • Make misleading or false claims.
  • Have a business name or slogan which is misleading or false.
  • Target minors.

Ukraine

Campaigns must:

  • Only promote state-run lotteries

Campaigns must not:

  • Promote physical casinos

United Kingdom

Campaigns must:

  • Provide proof of registration
  • Only advertise the following content/products:
    • Online casinos
    • Online bingo
    • Sports betting
    • Lotteries
    • Referral sites with no gambling on homepage
    • Guides/ebooks, and other information related to gambling
  

United States

Campaigns must:

  • Provide a valid state license and targeting the following states
    1. Delaware
    2. New Jersey
    3. Nevada
  • Promote an online sports betting company advertising via mobile or web and targeting:
    1. New Jersey
    2. West Virginia
    3. Indiana
    4. Pennsylvania
    5. Iowa
    6. Nevada
    7. Rhode Island
  • Promote an offline sports betting company targeting:
    1. Kansas
    2. West Virginia
    3. Massachusetts
    4. Rhode Island
  • Clearly state that gambling opportunities are only available for customers who are located in a state that permits such online wagering activities.
  • Include responsible gaming messaging and/or a toll-free help line number.

Campaigns must not:

  • Promote state-run lotteries

Comércio eletrônico gamificado

  

As campanhas que promovem o comércio eletrônico gamificado são restritas na rede e devem obedecer às seguintes diretrizes:

  

As campanhas devem:

  

  • vincular-se diretamenteao site / loja da empresa

  

As campanhas não devem:

  

    • Fazer declarações falsas sobre o estoque "restante" que dê aos usuários a impressão de que os produtos tem desconto devido a razões de estoque.
    • Usar preços em títulos.
    • Utilizar um falso senso de urgência (por exemplo: "Adquira isso agora, pois eles estão acabando rapidamente").
    • Utilizar de páginas de advertoriais.

Saúde

  

A promoção de produtos, serviços e conteúdo de saúde é restrita.

  

As campanhas que anunciam a venda de produtos e conteúdo de assistência médica precisam estar em conformidade com as seguintes políticas:

  

As campanhas devem:

  

  • Garantir que o conteúdo / produto esteja em conformidade com todas as diretrizes regulatórias aplicáveis ​​e as leis locais, se estiver promovendo serviços de saúde, produtos de saúde ou bem-estar e produtos ou suplementos para perda de peso / dieta.

  

As alegações de saúde sobre um produto e / ou seus ingredientes devem:

  

  • Ser facilmente compreendidas e verificadas por conhecimentos gerais, de outra forma reivindicações mais específicas devem ser apoiadas por estudos diretamente relacionados ao produto ou a seus ingredientes, usando estudos clínicos revisados ​​por partes confiáveis, testes com consumidores ou outras evidências científicas vinculadas à página de destino.

Exemplo: o vídeo na página de destino afirma que o Produto X, um suplemento de açafrão, é anti-inflamatório e que pode ajudar a reduzir a dor.

No entanto, não há estudos que demonstrem que o produto X, açafrão ou qualquer outro ingrediente ajudem a reduzir a dor.

A campanha do anunciante seria rejeitada porque pelo menos uma reivindicação não era suportada adequadamente.

  

As campanhas não devem:

  

  • Apresentar alegações de saúde exageradas
  • Reivindicar prevenir, curar e/ou reverter qualquer doença
  • Afirmar engravidar os usuários
  • Afirmar restaurar naturalmente a visão
  • Promover
    1. A venda de órgãos e sangue
    2. Drogas ilícitas ou recreativas
    3. Tratamentos e prevenção de doenças sexualmente transmissíveis
    4. Venda direta de medicamentos controlados (consulte Farmácias on-line e saúde masculina abaixo)

  

Além das políticas gerais de saúde acima, temos políticas para o seguinte:

  

  • Farmácias on-line
  • Contraceptivos
  • Auto-aperfeiçoamento
  • Perda de peso
  • Suplementos
  • Diabetes
  • Saúde mascuilna

Outras políticas relacionadas incluem:

  

  • Aprovação dos orgãos reguladores
  • Serviços de assinatura de renovação automática

  

Farmácias on-line

  

A promoção de farmácias on-line é restrita na rede.

  

*Verifique as políticas específicas do país para obter mais detalhes.

  

As campanhas devem:

  

    • Ter permissão prévia da Taboola.
    • Promover produtos / serviços licenciados em seu estado pelos orgão e autoridades competentes.

  

Exemplo: As farmácias on-line que anunciam nos Estados Unidos devem ser verificadas pela Associação Nacional do Conselho de Farmácias (NABP).

  

  • possuir um farmacêutico licenciado para responder às perguntas dos consumidores.

  

As campanhas podem:

  

  • Promover anúncios de farmácias on-line (não publicidade direta de prescrição ou ‘medicamentos de venda livre).

  

A campanha não deve:

  

  • Promover a venda direta de medicamentos controlados.
  • Direcionar os consumidores para o conteúdo não bloqueado que permite ao consumidor comprar remédios com receita on-line.

  

A compra de medicamentos prescritos deve:

  

  • exceções para produtos e serviços de saúde masculina.
  • Ser exclusivo através do login do usuário.
  • Exijir que o usuário tenha uma receita válida de um médico.
  • Fornecer um endereço físico e um número de telefone local.

  

Nota importante para países do Reino Unido e UE

  

  • Os produtos / serviços devem ser registrados com as autoridades farmacêuticas relevantes nos países que sua campanha de publicidade segmenta.
  • Só pode promover nos seguintes países: Reino Unido, Áustria, República Tcheca, Dinamarca, Alemanha, Holanda, Noruega, Portugal, Eslováquia e Suécia.
  • Não deve segmentar outros países além dos mencionados acima.
  • Os termos de medicamento com receita médica não podem ser usados ​​no texto do anúncio ou nas páginas de destino.

  

Contraceptivos

  

A promoção de contraceptivos é restrita na rede.

  

As campanhas para contraceptivos devem estar em conformidade com as seguintes políticas:

  

As campanhas devem:

  

  • Se adequar a uma qualidade mínima necessária

  

As campanhas não devem:

  

  • Se atrelar a medicamento prescrito
  • Ser sexualmente sugestivo

  

Auto-aperfeiçoamento

  

Os programas, produtos e serviços desta categoria oferecem soluções para aprimoramento físico, mental, financeiro ou espiritual. Exemplos de tópicos de auto-aperfeiçoamento incluem perda de peso, nutrição, melhorias na função cerebral, como melhora da memória ou função cognitiva, produtos para fortalecimento capilar e melhorias na visão.

  

As campanhas que anunciam a venda de produtos e serviços de auto-aperfeiçoamento precisam cumprir as seguintes políticas:

  

As campanhas não devem:

  

  • Fazer afirmações irrealistas sobre resultados em potencial
  • Reivindicar a melhoria da memória, função cognitiva ou impedir o comprometimento cognitivo sem estudos clínicos válidos revisados ​​por fontes confiáveis na página de destino
  • Afirmar impedir ou reverter os efeitos da perda de cabelo ou fazer o cabelo crescer mais rápido sem estudos clínicos válidos revisados ​​por fontes confiáveis na página de destino

  

Perda de peso

  

A promoção de conteúdo / produtos e serviços para perda de peso é restrita na rede.

  

As campanhas para perda de peso devem estar em conformidade com as seguintes políticas:

  

As campanhas não devem:

  

  • Segmentar grupos sensíveis - menores, portadores de doenças, pessoas com deficiência, etc.
  • Afirmar causar perda de peso substancial ao usar um produto na pele.

  

Imagens e títulos não devem:

  

  • Usar imagens de antes e depois
  • Incluir quantidades específicas de perda de peso, por exemplo, "Esta mulher perdeu 20 kg em 20 dias")
  • Incluir imagens de pessoas obesas

  

Páginas de destino

  

Devem:

  

  • Divulgar que a perda de peso é alcançada como parte de um programa saudável de dieta e exercício com baixas calorias
  • Utilizar depoimentos verificados

  

Podem:

  

  • Incluir representações antes e depois
  • Utiliza imagens de pessoas com roupas de ginástica

  

Não devem:

  

  • Usar imagens consideradas apelativas (biquíni, roupas íntimas etc.), sugestivas ou falsas nas imagens

  

Reivindicações específicas de quantidade de perda de peso

  

Devem:

  

  • Ser acompanhadas por uma divulgação da quantidade de tempo que levou para perder peso (por exemplo, "perdi 4 libras em duas semanas")
  • Divulgar resultados típicos que os consumidores esperam alcançar quando
    1. Um consumidor em destaque perdeu peso a uma taxa mais rápida do que um consumidor típico pode esperar (divulgação da amostra: "Clientes / consumidores típicos perdem em média 1-2 libras por semana em média")
    2. Um anúncio refere-se à taxa de perda de peso. "Perca peso rapidamente" (divulgação da amostra: "Clientes / consumidores típicos perdem em média 1 a 2 quilos por semana")

  

Não devem:

  

  • Reivindicar causar perda de peso de 1 kgs ou mais por semana, durante um mês ou mais, sem dieta ou exercício
  • Reivindicar causar perda de peso de 1,5Kgs ou mais por semana por mais de 4 semanas com dieta e exercício

  

*Os suplementos para perda de peso também devem estar em conformidade com todas as políticas de suplementos

  

Suplementos

  

A política de suplementos inclui produtos destinados a humanos e animais.

  

As campanhas que anunciam a venda de produtos suplementares precisam estar em conformidade com as seguintes políticas:

  

As alegações médicas / de saúde devem ser facilmente substanciadas por conhecimentos gerais ou, de outro modo, reivindicações mais específicas devem ser apoiadas por estudos diretamente relacionados ao produto ou a seus ingredientes, usando estudos clínicos revisados ​​por fontes confiáveis, testes com consumidores ou outras evidências científicas na página de destino.

  

As campanhas podem:

  

  • Promover suplementos em sites de comércio eletrônico conhecidos sem estudos clínicos de alegações de saúde.

  

Diabetes

  

A promoção de produtos para tratamento e / ou prevenção do diabetes é restrita na rede.

  

As campanhas podem:

  

  • Mencionar os níveis de glicose e açúcar
  • Afirmar ajudar a gerenciar os sintomas do diabetes (sem mencionar o diabetes) se os estudos clínicos de suporte apropriados estiverem devidamente visíveis na página de destino

  

As campanhas não devem:

  

  • Mencionar o diabetes (a libração pode ser concedida caso a caso)
  • Apresentar alegações de saúde ou terapêuticas

  

As campanhas para suplementos devem:

  

    • Incluir as isenções de responsabilidade apropriadas

  

Exemplo: "Estas declarações não foram avaliadas pela FDA, Anvisa ou por qualquer autoridade médica. Este produto não se destina a diagnosticar, tratar, curar ou prevenir qualquer doença. As informações fornecidas neste site são apenas para fins informativos e não se pretende substituir o conselho do seu médico ou outro profissional de saúde. Você não deve usar as informações deste site para diagnosticar ou tratar qualquer problema de saúde ou substituir um medicamento ou outro tratamento prescrito pelo seu médico ou profissional de saúde. Você deve consultar um médico ou profissional de saúde antes de iniciar qualquer dieta, exercício ou programa de suplementação, antes de tomar qualquer medicamento ou suplemento alimentar, ou se você tem ou suspeita que possa ter um problema de saúde.Verifique sempre a embalagem e o rótulo do produto antes de usar. Se houver discrepâncias, os clientes devem seguir as informações fornecidas na embalagem e no rótulo do produto ".

  

As campanhas para suplementos não devem:

  

  • Reivindicar ser uma alternativa ou mais eficaz do que os medicamentos convencionais vendidos com ou sem receita médica

  

Saúde Masculina

  

A promoção de produtos e serviços de saúde masculina é restrita na rede.

  

Títulos:

  

  • Use apenas a abreviação de DE (não uilizar: disfunção erétil)
  • Não deve usar os termos 'Disfunção erétil' ou 'Viagra'

  

Todos os anunciantes podem:

  

  • Promover um serviço de prescrição, isto é, oferecer o preenchimento de prescrições médicas on-line (não a venda direta de medicamentos prescritos)

  

Farmácias on-line podem apenas:

  

  • Promover a venda direta de medicamentos controlados (como uma exceção à política de farmácias on-line mencionada acima)

  

Anunciantes que não sejam farmácias on-line não devem:

  

  • Promover a venda direta de medicamentos específicos, incluindo suplementos e medicamentos prescritos

  

Aprovação de orgãos regulatórios

  

Qualquer campanha que afirme a aprovação de qualquer orgão regulador (FDA, Anvisa etc) deve fornecer um hiperlink na página de destino para a aprovação do produto anunciado. O link pode ser um aviso na parte inferior da página de destino.

Detalhes podem ser encontrados no mecanismo de busca do banco de dados de cad argão.

  

Serviços de assinatura de renovação automática

  

Os detalhes dos termos da assinatura devem ser divulgados de forma clara e visível antes da compra.

  

  • Na página de compra do produto, é necessário que os visitantes optem especificamente por qualquer opção de renovação automática. Os visitantes devem marcar uma caixa que divulgue claramente os termos da assinatura.
  • Se uma página de compra não contém uma divulgação de aceitação de renovação automática e você não tem controle sobre essa página de compra, sua página de destino deve divulgar a renovação automática de forma clara e visível.

  

- Exemplo: "O suplemento X oferece uma avaliação de 14 dias por apenas RS $ 4,95 no frete, mas depois você continuará recebendo um novo suprimento todo mês à taxa usual de RS $ 39,99").

  

As campanhas X não devem usar nenhum idioma que oculte o fato de que há uma assinatura de renovação automática.

  • As campanhas podem reivindicar apenas um produto ou serviço como "gratuito", se a reivindicação for imediatamente seguida por uma divulgação dos detalhes da assinatura.
  • As campanhas só podem fazer referência a um período de avaliação se divulgar a duração do período de avaliação.

  

Saúde por país

  

A promoção da saúde nos seguintes países é permitida, mas com restrições:

  

Country

V Allowed, With Restrictions

X Prohibited

Argentina

Campaigns promoting over-the-counter medicine must:

  • Clearly state the symptom for which the product is used
  • Mention dosage
  • Include the official product name
  • List the active ingredients
  • Include the disclosure: “Duda consulte a su médico y / o farmacéutico.”

Campaigns promoting medical devices must:

  • Promote devices that will be used directly by patients (may not promote devices that will be used by medical professionals)

Campaigns must not:

    • Suggest that the dietary supplement is a medicinal product
    • Claim that a food product can replace a conventional meal or claim that a diet can be based only on a specific food product

Example: “See better results when you take this vitamin daily instead of eating breakfast!”

    • Claim that the dietary supplement can diagnose, heal, relieve, mitigate, soothe, prevent or protect against any illnesses or symptoms

Example: “Your stress level will decrease if you take this supplement every day”

    • Mention medical conditions

Example: “Boosts vitamin levels that are proven to reduce risk of cancer.”

    • Quantify how much less likely a consumer is to catch the illness should they consume the product

Example: "You’ll be 3 times less likely to catch the flu if you take this supplement daily.”

Australia

If making therapeutic or disease related claims product/service must:

Example: A therapeutic claim is a statement that claims or is used in connection with

      1. Preventing, diagnosing, curing or alleviating a disease, ailment, defect or injury in persons; or
      2. influencing, inhibiting or modifying a physiological process in persons;

Therapeutic claims such as; “A simple fix for snoring and sleep apnea” would be prohibited in Australia if the product is not registered.

Assisted Reproductive Technology (ARF, IVF) must:

  • Be pre-approved by Taboola

Campaigns must not:

  • Promote:
    1. Drugs and medicine
    2. Abortion inducing drugs

Brazil

Health Products must:

  • Be registered on this ANVISA registration list if not they must provide proof of registration

Medical and Hospital Services must:

  • Be registered at the “Junta Comercial do Estado” (State Trading Board)

Online Pharmacies must:

  • Be registered (check here) and cannot promote prescription drugs in their creatives or on landing pages.

Supplements must:

  • Include ANVISA registration on landing page, unless the product qualifies for an exemption
  • Disclose risks of using the product, if applicable, to consumers’ safety and health, with proper and complete advice (advertisers must keep on file and provide upon Taboola’s request all factual, technical and scientific data that supports any advertising messages).

Weight loss campaigns must not:

  • Promise reward to those who have no success after use of the product
  • Indicate directly or indirectly, that the product has any therapeutic action
  • Present any product as an exercise replacement
  • Present any product as a meal replacement
  • Claim weight loss of more than 1kg a week for a month or more without dieting or exercise

Supplements must not:

  • Claim healing, curative or drug-related properties
  • Suggest the presence of unauthorized or prohibited substances
  • Suggest that food is unable to provide all the necessary components and vitamins for one's health
  • Suggest benefits from consumption of product such as better social status or better performance
  • Compare supplements with conventional food
  • Suggest supplements are natural
  • Offer any award, participation in contests or similar methods to encourage consumers to use medication.
  • Promote:
    1. L-Carnitine or Carnitine
    2. Polifenol de Alcachofra

Canada

Over-the-counter Drugs, Natural Health Products, Vaccines, and Medical Devices must:

    • Be licensed
    • Clearly communicate the intended use of the product
    • Be factual, scientific information that describes the properties, claims, and conditions of use of the drug.

Examples:

Product Use: Relieves allergy symptoms: sneezing, runny nose, and itchy, watery eyes

      • Acceptable Claim: “Product X relieves sneezing, runny nose, and itchy, watery eyes due to allergies”
      • Unacceptable Claim: “Product X relieves allergies”

Product Use: For fever reduction and pain relief

    • Acceptable Claim: “Product X relieves fever so you can feel better”
    • Unacceptable Claim: “Product X helps you feel better” (without reference to the therapeutic indication)

Prescription Drugs must

  • Include Only:
    1. Brand name (and common name)
    2. Price
    3. Dosage

Online Pharmacy Services may:

  • Advertise if they're accredited by the National Association of Boards of Pharmacy (NABP). Please have the client send the type of accreditation for legal/policy approval.

Online Pharmacy Services must not:

  • Make comparative claims

Prescription drugs must not:

  • Make any health claims
  • Mention or even hint at the product’s use or the disease/illness it seeks to remedy.

China

Medical Services must:

  • Submit below documentation prior to running:
    1. Practicing certificate of medical institution
    2. Medical service advertising certificate
  • Only include the following information in the advert:
    1. The name and address of the medical institution;
    2. The type of institution;
    3. The clinical subjects handled by the institution;
    4. The number of beds, times for admissions, and contact information

Online Pharmacies must:

  • Submit registration with State Food and Drug Administration (SFDA) of China prior to running

Supplements must:

  • Provide proof of pre-approval to legal/policy from competent administrative authorities
  • Include disclaimer: “This product is not a substitute for pharmaceuticals.”

Online Pharmacy Services must not:

  • Mention prescription drugs in creatives or on landing pages
  • Promote prescription collection or delivery services

Supplements must not:

    • Suggest or guarantee the product’s effectiveness

Examples: This supplement is guaranteed to reduce your stress level.”

    • Suggest that the product can make a consumer healthy

Examples: “This supplement will improve your heart rate, lower your cholesterol, and contribute to better health.”

    • Make claims that exaggerate the risks of a disease in a way that could lead consumers to worry about their health should they not use the advertised product

Examples: “Due to pollution and a high-carb diet, sudden fatal heart attacks can happen without notice. The only solution is to take our supplement, which will prevent this.”

Testimonials + Endorsements must:

  • Include endorsements from medical institutions or medical practitioners.

Campaigns must not promote:

  • Surrogacy (for example companies that match surrogate mothers with parents, the sale/purchase of sperm, ova, fertilised eggs or embryos)
  • Prenatal (pre-birth) gender determination (for example prenatal sex screening, sex-determination clinics)
  • Drugs and drug withdrawal treatments (for example prescription drugs, poisons for medical use, and drugs specifically supplied to the army, special-purpose drugs such as anesthetics, psychotropic drugs, toxic drugs and radioactive drugs)

France

Testimonials + Endorsements from medical and scientific professionals must:

  • Only give testimonials based on valid scientific evidence and not give personal opinions

Campaigns must not:

  • Discourage essential treatments. This includes any claims like 'what your doctor will not tell you'
  • Confuse consumers by using unfamiliar scientific words for common conditions
  • Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes 'hidden signs you might have cancer'
  • Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (e.g: accompanying the skin dryness commonly associated with chemotherapy) but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses (illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy).
  • Mention the items in here listed as 'Conditions for which suitably qualified medical advice should be sought'
    1. Mention additional items under 'Conditions for which evidence could be sought by the ASA or CAP' including Backache, Back Pain, Bacterial Vaginosis (BV), Candida, Digestion Problems, Improved Erection, Erection Problems, Low Libido, Menopause Menstrual Pain, Vaginal Thrush, Bladder and Prostate related conditions
  • Suggest that any product is safe or effective merely because it is "natural" or that it is generally safer because it omits an ingredient in common use.
  • Present a description or detailed representation of a case history that might lead to erroneous self-diagnosis.
  • Promote paternity tests (for example clinic-based testing services, at-home test kits)

Germany

Medical Devices, Over-the-counter Drugs, and Health Claims (includes ads with any claims about a medical condition or plastic surgery) must:

  • Provide information about the product manufacturer

Online Pharmacies must:

  • Submit license prior to running
  • Advise consultation with a doctor or pharmacist for example "Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage oder fragen Sie Ihren Arzt oder Apotheker")

Campaigns must not:

  • Use any testimonials of medical professionals or academics.
  • Promote
    1. Paternity tests (for example paternity tests determined by DNA samples submitted unbeknownst to the suspected father)
    2. HIV test kits

Medical Devices, Over-the-counter Drugs, and Health Claims (includes ads with any claims about a medical condition or plastic surgery) must not:

  • Guarantee results from long term use (for example“If you take our vitamin for three years, you will become happier and healthier.”)

Online Pharmacies must not:

  • Use expert testimonials, opinions or advice
  • Recommend any products

India

Medical Services must:

  • Promote a specific doctor or medical practitioner

Campaigns must not:

  • Use any testimonials of medical professionals or academics.
  • Promote
    • Magical remedies of diseases and disorders
    • Online pharmacies
    • Prenatal gender determination (for example prenatal sex screening, sex-determination clinics)

Israel

  

Non-Prescription Medicines must not:

  • Be distributed:
    1. Within sweepstakes
    2. As free samples
    3. Within a promotion of non-medicinal products.

Campaigns must not promote:

  • Prescription Medicines

Italy

  

Campaigns must not:

  • Discourage essential treatments. This includes any claims like 'what your doctor will not tell you'
  • Confuse consumers by using unfamiliar scientific words for common conditions.
  • Invite consumers to diagnose their minor ailments must not make claims that might lead to a mistaken diagnosis. This includes 'hidden signs you might have cancer'
  • Falsely claim that a product or practice is able to cure illness, dysfunction or malformations. There are very few cases in which the discussion of serious illnesses can be acceptable (e.g: accompanying the skin dryness commonly associated with chemotherapy) but apart from very specific instances, these claims should focus exclusively on self-limiting illnesses (illnesses that are commonly resolved without a medical intervention: cold, lack of sleep, low energy)
  • Mention any of the items listed as 'requiring medical attention' in this list: https://www.asa.org.uk/asset/A2A01BF3-6F72-4216-B4AFC73344C4AF55/
  • Suggest that any product is safe or effective merely because it is "natural" or that it is generally safer because it omits an ingredient in common use.
  • Present a description or detailed representation of a case history that might lead to erroneous self-diagnosis.

Over-the-counter medicines must not:

  • Suggest that the efficacy of the medicine is devoid of side effects or that its safety or efficacy profiles are due to the fact that it is a natural substance
  • Claim that the efficacy of the medicine or treatment is equal to or better than others
  • Suggest that a medical consultation or surgical procedure is unnecessary or lead consumers to make an incorrect self-diagnosis
  • Exclusively or principally address children or lead minors to use the product without appropriate adult supervision
  • Make use of recommendations by scientists, health professionals or persons well-known to the public, or refer to the fact that the medicinal product has been approved for sale, or improperly or misleadingly report certificates of recovery
  • Compare the medicinal product with a foodstuff, cosmetic or other consumer product
  • Suggest that the medicinal or the curative treatment can improve normal good health, or that avoiding a certain product or treatment can be harmful, unless the message refers to vaccination campaigns
  • Use improper, misleading or frightening depictions of changes in the human body caused by disease or injury, or due to the effects of the medicinal product

Japan

Testimonials must:

  • Be genuine and must include disclaimers such as “this is an individual experience and not for everyone”
  • Be general and not for a specific product or service when using professional sources (examples: doctors or specialists)

Pharmaceuticals, Quasi-drugs and Medical Devices (includes energy drinks containing taurine, vitamin preparations, hair styling products, bath preparations, skin whitening products, acne products, anti-dandruff shampoos, toothpaste, mouthwash, sunscreen, and hair dying products.)

Pharmaceuticals, Quasi-drugs and Medical Devices may:

  • Mention the fact that the product has been tested/included in studies

Weight loss campaigns must:

  • Mention the importance of exercise.
  • Include user information such as BMI, caloric intake and level of exercise during diet period (Example: BMI=25-30, 2000 kcal intake per day, 9000 steps exercise per day).

Campaigns must not:

  • Promote
    1. Abortion
    2. Medical practices
    3. Dental practices
    4. Hospitals
    5. Clinics

Pharmaceuticals, Quasi-drugs and Medical Devices must not

  • Make exaggerated claims or guarantees about any aspect of the product, including its effects or performance
  • Include supporting data (studies) since the efficacy of the product cannot be mentioned
  • Contain any individual endorsement of the product (this includes physician endorsement)

Food and supplements:

    • Mislead consumers by making claims

Examples:

    • “Can cure terminal cancer without going to a doctor”;
    • “Will improve arterial sclerosis by only drinking a bottle a day”;
    • "You will definitely and easily lose weight";
    • “Never try to restrict your diet. This bio bacteria will work instead.”
    • “Ideal for the prevention of high blood pressure”;
    • "Ingredients in this product have long been said to be effective in prevention of lifestyle-related diseases"

Weight loss campaigns must not:

  • Make the claim that the product will cause weight loss of 5-6 kgs or more in six months
  • Include testimonials unless the effect applies to all users.

Korea

Medicine promotions must:

  • Be pre-approved by the Medical Doctors Association, the Dental Association, and the Association of Oriental Medicine

Medical equipment promotions must:

  • Be pre-approved by the Association of Medical Devices

Pharmaceuticals promotions must:

  • Be reviewed by the Korea Pharmaceutical Manufacturers Association

Supplements and food

  • Be pre-approved by the Health Food Association
  

Mexico

Online Pharmacies must:

  • Submit registration (with Cofepris) to legal/policy prior to running.

Health and human consumption products (includes health services, herbal remedies, medical equipment, pesticides, cosmetic surgery procedures, beauty services, food and non-alcoholic beverages) must:

  • Have prior authorization from the Mexico Secretary of Health, through the Federal Commission for the Protection Against Sanitary Risks

Online Pharmacies must not:

  • Promote prescription drugs or over-the-counter medicines on the landing page.

Campaigns must not promote:

  • Diet and nutrition

New Zealand

Online pharmacies must:

  • Submit registration with the Ministry of Health to legal/policy prior to running.

Therapeutic products (includes Medicines, medical devices, cell and tissue therapies) must:

  • List all active ingredients in the product
  

Russia

Supplements must:

  • Be accompanied by a warning that the supplement is not a medicine.

Examples:

For video ads: this warning must

  • (1) be at least five seconds long and
  • (2) occupy at least seven percent (7%) of the frame

For landing page ads: this warning must occupy ten percent (10%) of the page.

Medicines, Medical Equipment, Diagnostic and Treatment Methods must not:

  • Refer to diseases
  • Mislead about the necessity of visiting a doctor

Supplements

  • Suggest that the supplement is a medicine;
  • Suggest that the supplement possesses healing properties;
  • Claim that the supplement can cure a condition, but it may suggest the supplement can improve the condition, if true
  • Suggest that the supplement replaces the need for healthy nutrition
  • Include testimonials or any stories of first- or third-person experiences with the product in the advertorial text
  • Use any research study that is required for the product’s state registration to support claims that the supplement is better than others
  • Use a research study to directly recommend the supplement
  • Contain any supplements with deer antler derivatives as an ingredient

Campaigns must not promote:

  • Abortion
  • Medical services
  • Medical device
  • Drugs

Singapore

Medicines / pharmaceuticals (includes traditional medicine, homeopathic medicine, quasi-medicinal products (Examples: medicated soaps, beverages, toothpastes, dental chewing gum, medicated oil) must:

  • Display Health Sciences Authority permit number on the landing page
  • State medicine’s intended use on the landing page

Medicines / pharmaceuticals must not:

  • Make exaggerated claims (for example “the only”, “longest lasting”, “works the fastest”)
  • Make comparative claims
  • Offer free samples

Campaigns must not promote:

  • Medical devices
  • Drugs

Spain

Supplements and food campaigns must:

  • Support claims of preventive or therapeutic effects with scientific evidence

Campaigns must not promote:

  • Weight loss medical procedures
  • Emergency contraception (for example morning-after pill)
  • HIV test kits

Supplement and food campaigns must not:

  • Guarantee relief or healing
  • Claim that the product is a substitute for:
    • Medicines or medical devices
    • Consultation with health-care professional
  • Use any testimonials
  • Suggest that use or consumption of the product enhances physical, psychological, sexual or sporting performance
  • Make claims about preventive or therapeutic effects that are not supported by sufficient technical or scientific evidence
  • Use the term “natural”́ as a characteristic related to preventative or therapeutic purposes (“Natural Pain Relief!”)

Weight loss campaigns must not:

  • Claim medicinal properties
  • Promise specific results (for example "You will lose one pound every week just from taking this supplement.”)
  • Use any testimonials or endorsements

Turkey

  

Food and supplements must not:

  • Make health claims
  • Make any comparative claims

Campaigns must not promote:

  • Pharmaceutical/medicinal products (includes dietary food for medicinal purposes, infant formula for medicinal purposes, licensed traditional herbal products, homeopathic medicinal products, medical devices)

  

Promoting pharmaceuticals and medicinal products is prohibited.

  • Examples: Dietary food for medicinal purposes, infant formula for medicinal purposes, licensed traditional herbal products, homeopathic medicinal products, medical device

Campaigns for supplements must not:

  • Make health claims
  • Make any comparative claims

United Kingdom

  

Campaigns must not promote:

  • Paternity tests

United States

Prescription drugs may promote:

  • Objective information on the drug
  • Teasers for the drug or company

Food and supplements must:

  1. Clearly disclose on the landing page whether the product has or has not been evaluated by the Food and Drug Administration
    1. If yes, include hyperlinks on the landing page to the FDA license and approval documentation
    2. f no, have the following disclosure "This product has not been evaluated by the Food and Drug Administration and that it is not intended to diagnose, treat, or cure any disease"

Prescription drugs must not:

  • Generate a lead to purchase prescription drugs
  • Make any claims about a drug (for example “If you have a migraine, take this and it will go away”)

Campaigns must not promote:

  • Canadian online pharmacies

Investimentos

  

Taboola define Produtos de Investimento geralmente como instrumentos financeiros adquiridos por um consumidor com a expectativa de um retorno em valor ao longo do tempo. A Taboola se esforça para fornecer aos usuários informações e divulgações adequadas para proteger contra práticas prejudiciais e fraudulentas. Os anunciantes não podem promover produtos, serviços ou ofertas que usem práticas enganosas ou mentirosas que podem fazer com que os consumidores percam dinheiro.

  

Os produtos de investimento são restritos na rede. As campanhas devem estar em conformidade com as políticas abaixo:

  

As campanhas de investimentos precisam obedecer às seguintes políticas:

  

As campanhas devem:

  

    • Incluir avisos de risco claros

Exemplos:

      • Deve ficar claro que os usuários estão sendo solicitados a fazer um investimento que pode perder dinheiro
      • Aqui estão alguns exemplos de avisos de risco para referência:

  

“A negociação envolve risco significativo de perda e não é adequada para todos os investidores. Você deve considerar cuidadosamente seus objetivos de investimento, nível de experiência e apetite ao risco antes de tomar uma decisão de negociar conosco. Mais importante, não invista dinheiro que você não pode perder. ”

      • Observação: é de responsabilidade do anunciante consultar seus advogados e incluir todos os avisos de risco necessários para cumprir todas as leis e regulamentos aplicáveis.

  

    • Divulgar claramente todas as taxas
    • Verificar qualquer endosso de terceiros e de hiperlink na página de destino para os respectivos sites
    • Identificar claramente o anunciante e o produto

Exemplos:

    • A página de destino deve deixar claro para os usuários quem está promovendo um produto e qual é o produto final
    • O texto da marca de qualquer campanha deve incluir a empresa do produto final. Se a empresa do produto final não for o anunciante, o texto da marca poderá incluir o nome do anunciante / agência afiliada da seguinte forma: "Anunciante" para "Produto final" ou "Anunciante | Produto final"

  

As campanhas não devem:

  

  • Fazer falsas promessas
    1. Utilizar termos relacionados a ser "fácil", "à prova de falhas" ou "de baixo risco" em imagnes, títulos, na página de destino ou em qualquer ponto do funil do usuário
    2. Dar garantias
    3. Mencionar montantes específicos , mesmo que seja uma história verdadeira do que os outros ganharam
    4. Usar depoimentos de usuários, mesmo que sejam histórias verdadeiras do que os outros experimentaram
    5. Declarar ou sugerir que os usuários podem enriquecer com esses produtos
    6. Declarar ou sugerir que os usuários podem ser treinados para eliminar ou minimizar riscos
    7. Declarar ou sugerir que esses produtos podem solucionar dificuldades financeiras ou fornecer "liberdade financeira"
    8. Usar imagens não relacionadas que indiquem riqueza, como carros, iates ou vida extravagante (imagens de gráficos de dinheiro ou investimento são permitidas)
    9. Imagens que mostram menores ou quaisquer elementos que possam segmentar menores
  • Utilizar taxas ocultas
  • Fazer reivindicações de dinheiro exageradas
  • Promover:
    1. Direct ads / Search ads de produtos e serviços de investimento
    2. Penny Stocks
    3. Opções binárias (permitidas caso a caso com a permissão da Taboola)
    4. Esquemas de pirâmide / Ponzi

  

Os seguintes produtos e serviços têm políticas adicionais que se aplicam:

  

  • serviços de gestão de investimentos
  • Forex

  

Serviços de Gestão de Investimentos

  

Os produtos e serviços devem:

    • Ser licenciados pelo órgão regulador apropriado na região geográfica de destino (consulte as políticas específicas de país para 'Investimentos' para obter detalhes; se não estiver listado, entre em contato com o gerente de contas ou support@taboola.com) (* não inclui ferramentas pessoais de gerenciamento de patrimônio)

  

    1. Declare nas divulgações que tais ofertas estão licenciadas

  

As campanhas devem:

  

  • Promover um dos seguintes
    1. Corretores
    2. Corretora de Valores
    3. Gestão de ativos
    4. Fundos negociados em bolsa
    5. Educação financeira
    6. Ferramentas pessoais de gerenciamento de patrimônio (podem ser executadas sem os requisitos de licenciamento especificados acima)

  

As divulgações devem:

    • Ser claras e imediatamente visíveis na página de destino, sem precisar clicar em outro lugar ou fora da página
    • Declarar que os investimentos estão sujeitos a risco, incluindo uma possível perda do valor investido: deve informar aos investidores que eles podem perder dinheiro
    • Incluir avisos de risco que deixem claro que os usuários estão sendo solicitados a fazer um investimento que pode perder dinheiro

  

Exemplo: “A negociação envolve risco significativo de perda e não é adequada para todos os investidores. Você deve considerar cuidadosamente seus objetivos de investimento, nível de experiência e apetite ao risco antes de tomar uma decisão de negociar conosco. Mais importante, não invista dinheiro que você não pode perder. ”

  

As páginas de destino devem:

  

  • Fornecer informações de contato para a localização física da empresa

  

As taxas devem:

  

  • Ser divulgadas claramente no anúncio ou na página de destino

  

As campanhas afiliadas a uma agência de credenciamento de terceiros devem:

  

  • Fornecer credenciamento / licenças de agências de credenciamento de terceiros para oferecer serviços financeiros

  

As campanhas não devem promover quaisquer produtos, serviços ou ofertas que usem práticas enganosas e mentirosas que podem fazer com que os consumidores percam dinheiro, por exemplo:

  1. Garantir um aumento de riqueza para potenciais investidores
  2. Dizer aos investidores em potencial que eles farão grandes somas de dinheiro ao se inscrever
  3. Alegar que eles obterão melhores resultados do que um concorrente
  4. Alegar que investir é livre de risco

  

Forex

  

Forex refere-se ao mercado cambial composto por bancos, corretores, instituições e comerciantes individuais que negociam moedas nacionais por meio de uma rede eletrônica.

  

A promoção de produtos e serviços forex é restrita na rede. As campanhas devem estar em conformidade com as seguintes políticas:

  

Os produtos e serviços devem:

  

  • Ser licenciados pelo (s) organismo (s) regulador (es) apropriado (s) na região geográfica de destino (consulte as políticas específicas do país para 'Investimentos' para obter detalhes; se não estiver listado, entre em contato com o gerente de contas ou support@taboola.com)

  

As campanhas devem:

  

  • Divulgar todas as taxas associadas a um consumidor usando seus serviços
  • Estar promovendo o seguinte
    1. Plataformas de Negociação Forex
    2. Ofertas e produtos de Forex Trading

  

As campanhas não devem:

  

  • Fazer quaisquer representações materiais que possam induzir os consumidores ao erro
  • Promover o seguinte:
    1. Opções binárias

  

Investimentos por país:

  

A promoção de investimentos é proibida nos seguintes países:

  

  • Canadá
  • China

  

A promoção de investimentos é permitida com restrições nos seguintes países:

  

Country

V Allowed, With Restrictions

X Prohibited

Argentina

Products and services must:

  • Be licensed by the proper financial authority
    1. Any banking or financial intermediation and/or solicitation of funds activities performed in Argentina require registration and licensing with the Argentine Central Bank (ACB).
  • Establish a local presence (either through a local subsidiary or branch) if performing activities on a regular basis in Argentina.

Capital markets - public offering of securities must:

  • Be authorization of the Argentine Securities Commission (ASC)
  

Australia

Claims to benefit the user must:

  • Include a statement of the risks associated with the product

Products and services must:

  • Hold an Australian Financial Services Licence (AFSL)
  

Austria

Investment management services and forex must:

  • Be registered with the Financial Market Authority (FMA) and can be checked here.
  

Bahrain

The advertising of investment content and products in Bahrain is permitted.

 

Belgium

Investment management services must:

  • Be registered with the FSMA and an be checked here
  

Brazil

Products and services must:

  • Be licensed by the proper financial authority
  • Be registered with the Central Bank of Brazil
  

Chile

Products and services must:

  • Be licensed by the proper financial authority
    1. Banking activity can only be carried out by banking institutions that have been duly authorized by the Superintendency of Banks and Financial Institutions (SBIF)
  

Colombia

Products and services must:

  • Be licensed by the proper financial authority
    1. Colombia regulates a broad range of activities, which require the Financial Superintendent of Colombia SFC’s authorization and often, the setting up of a local, regulated entity
  

Denmark

Investment management services and forex must:

  • Be registered with the FSA (Finanstilsynet) and can be checked here.
  

France

Investment management services and forex must:

  • Be licensed by the AMF Autorité des marchés financiers. Authorized providers are listed on www.regafi.fr and www.orias.fr
  

Germany

Products and services must:

  • Be registered to do business in Germany with the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht, “BaFin”)
  

Hong Kong

Products and services must:

  • Be licensed to operate in Hong Kong
    1. Typically, a license will be with one of the following:
      1. Securities and Futures Commission (SFC)
      2. Hong Kong Monetary Authority (HKMA)
      3. Insurance Authority (IA)
      4. Mandatory Provident Fund Schemes Authority (MPFA)

Advertisement must:

  • Be clear, fair, and present a balanced picture of the investment opportunity with adequate disclosures
  • Contain all necessary warnings to inform consumers of potential risk
  • Disclose the name and contact information of the company/investor
  • Be fair, accurate, and relevant when comparing performance figures of different companies
  • When giving performance information, report it accurately with corresponding sources and dates

Advertisement must not:

  • Be false, biased, misleading or deceptive
  • Contain words or phrases that may give investors the impression that they cannot lose money or that profits are guaranteed, unless the scheme has a guarantee feature.
  • Contain language, artwork, or graphics that are inaccurate or inconsistent with the offering in the ad
  • Give a negative representation of any competitor

India

Products and services must:

Campaigns may:

  • Promote security and shareholdings are allowed in India as you do hold the shares

Campaigns must not promote:

  • Binary
  • Forex
  • CFD

Italy

Investment management services and forex must:

Campaigns may:

  • Promote ebooks/guides for investment advice
  

Japan

Commodity futures must:

  • Be registered with the Ministry of Economy, Trade and Industry.

Commodity futures must not:

  • Display a valid registration number on the website.

Korea

Products and services must:

  • Be pre-approved by the Korea Financial Investment Association (KOFIA)
  • Include a certification number and validation period
  • Be pre-approved by legal/content policy
  

Kuwait

The advertising of investments content and products in Kuwait is permitted.

 

Luxembourg

Investment management services and forex must:

 

Mexico

Products and services must:

  • Be licensed by the proper financial authority
    1. The Ministry of Treasury and Public Finance (Secretaría de Hacienda y Crédito Público or SHCP)SHCP regulates the organization and operation of banks (deposit takers) and development banks, and it issues rules for the activities of offices of foreign financial entities and for the establishment of credit institutions and commercial bank affiliates.
    2. The National Banking and Securities Commission (Comisión Nacional Bancaria y de Valores or CNBV) CNBV authorizes and oversees the organization, operation and regulatory compliance of credit institutions (i.e., Commercial banks).
    3. Central Bank of Mexico (Banco de México or Banxico)
    4. The National Insurance and Bonding Commission (Comisión Nacional de Seguros y Fianzas) CNSF is in charge of the operation, organization and supervision of activities of insurance and bonding companies.
  

Netherlands

Advertisers must:

 

New Zealand

Products and services must

  • Be licensed to operate in New Zealand

Campaigns must:

  • Be set out in a way that allows them to be readily understood by the audience being addressed. All relevant information should be disclosed.
  • Make clear that any examples of past performance do not necessarily give a guide for the future performance. Examples used should not be unrepresentative unless clearly identified as such.
  • Be accurate and all statements and claims must be substantiated.
  • Keep key information legible with care taken to ensure disclosure commensurate with the importance of the information.
  • When using research results, identify the researcher and source references.

Campaigns may:

  • Use technical language and statistics provided they are relevant and used in a way readily understood by consumers without specialist knowledge.

Campaigns must not:

  • Portray unrealistic or exaggerated financial expectations or outcomes.
  • State or imply that investments are safe or free from risk.
  • Claim or imply endorsement by any government agency, professional body or independent agency unless there is prior consent and the claim and endorsement are current and verifiable.

Norway

Investment management services and forex must:

  • Be provide a valid license from Finanstilsynet
  

Oman

The advertising of investments content and products in Oman is permitted.

 

Peru

Products and services must:

  • Be licensed by the proper financial authority
    1. Superintendencia de Banca, Seguros y AFPs (SBS) is the regulatory authority that requires authorization
  

Poland

Products and services must:

  • Be registered by the Polish Financial Supervision Authority (KNF)
  • Be registered by an EU member country
  

Portugal

Investment management services and forex must:

 

Qatar

The advertising of investments content and products in Qatar is permitted.

 

Russia

Brokering, investment services and securities must:

  • Display a valid license/registration number on the landing page
  • Include the name or the registered title of the licensed financial services provider.

Securities only must:

  • Include the name of the issuer

Forex and currency exchange must:

  • Be accredited / licensed by the Central Bank of Russia
  • Be a member of a self-regulated organization of forex-dealers
  • Display a valid license and registration number of the forex-dealer on the landing page.
  • Include the name or the registered title of the licensed financial services provider.
  • Contain a warning stating that “agreements and/or financial instruments offered (by a forex-dealer) are of high risk and may result in loss of funds in full and that one shall assess all risks before entering into any transactions”

Campaigns must not:

  • Financial spread betting including
    • CFDs
    • Binary options
    • Speculation on the future prices of currencies
    • Shares
    • Commodities

Saudi Arabia

The advertising of investments content and products in Saudi Arabia is permitted.

 

Singapore

Campaigns must:

  • Provide a fair and balanced view of the capital markets products to which it relate
  • Present information in a clear manner, regardless of whether such information is in text or otherwise
  • Present visual advertising in a clearly legible manner
  • Contain the following statement: “This advertisement has not been reviewed by the Monetary Authority of Singapore”

Products and services must:

  • Be approved by the senior management of a holder of a capital markets services license, an agent appointed by all the members of the senior management or by a committee appointed for this purpose, prior to its dissemination or publication.

Electronic mail or website advertising must:

  • Be at least 10‑point Times New Roman or any other standard font type that is visually equivalent to that font size
  • Be smaller than 20-point
  

South Africa

Products and services must:

 

Spain

Investment management services and forex must:

  • Be registered with the Comisión Nacional Del Mercado De Valores (CNMV)
  

Sweden

Investment management services and forex must:

  • Be regulated by Finansinspektionen (FI), usually EEA regulations are accepted. Can be checked here https://www.fi.se/
  

Switzerland

Investment management services and forex must:

 

Taiwan

Forex and CFD must:

  • Have a special permit and license from the relevant authority. For any advertisement of derivatives by a securities firm and for any advertisement of futures trading by futures firms, a prior report (with the details of the advertisement) needs to be filed with the futures association and securities association in Taiwan, as applicable. The reported advertisement is valid and can be used for one year.
  • Disclose if interest rates, fees, rewards and risks are involved
  • Be expressed in plain Chinese
  • Disclose the name of the financial service enterprise that is advertising
  • Be one of the following financial services:
    1. Futures commission merchants
    2. Leverage transaction merchants
    3. Banks
    4. Securities firms

Forex and CFD must not:

  • Use any falsehood, deception, concealment, or other conduct which may mislead others
  • Exaggerate their performance
  • Mislead consumers to believe that the authority has provided guarantees for the financial products or services
  • Pre-advertise or pre-promote financial products or services that have not yet been approved by the authority.
  • Guarantee principal or profit;
  • Deliberately hide information in notes and restrictions (e,g. in small font)

United Arab Emirates

The advertising of investments content and products in The United Arab Emirates is permitted.

 

United Kingdom

Investment management services and forex must:

  • Be native advertisers driving directly to their websites
  • Be registered to do business in the UK as a Financial Services Firm. EEA authorisation is also permissible until finalization of Brexit.

Campaigns must not:

  • Be advertorials

United States

Campaigns must:

  • Only target the US
  • Drive directly to the native advertiser's website or the app store

Investment management services must:

  • Be licensed by the SEC as an Investment Advisor or Broker-dealer

Campaigns must not:

  • Be an affiliate advertisers
  • Be an advertorial

Serviços jurídicos

  

A promoção de serviços jurídicos é restrita na rede. Se o país de destino não estiver listado abaixo, as campanhas não devem segmentá-lo nesta fase.

  

Serviços jurídicos por país

  

A promoção de serviços jurídicos é proibida nos seguintes países:

  

Índia

  

A promoção de serviços jurídicos é permitida com restrições nos seguintes países:

  

Country

V Allowed, With Restrictions

X Prohibited

Israel

Campaigns must:

  • Include "Attorney Advertising" in the branding text
  • Include "Attorney Advertising" in the branding text
  

United Kingdom

Campaigns must:

  • Comply with the UK Solicitors Regulation Authority (SRA)’s Code of Conduct and the Committees of Advertising Practice (CAP)'s Code for Non-Broadcast Advertising.
  • Include "Attorney Advertising" in the branding text (CRT Only)
  • State the name of the end advertiser (the law firm being advertised)

Campaigns must not:

  • Contain inducements of any kind (for example “Make a claim with us, or inquire, and we’ll send you a new iPad." However, "No win, no fee" promotions are permitted, if the claims are true.)

United States

Campaigns must:

  • Include "Attorney Advertising" in the branding text (CRT Only)
  • Contain the following disclosures on the landing page
    • "Attorney Advertising"
    • Name and contact information of law firm
    • A disclosure that results are not guaranteed and that past performance is not an indication of future success.
  

Política

  

A promoção de conteúdo político e de partidos políticos é restrita. Observe que atenção especial será dada durante períodos sensíveis, como durante o ciclo da campanha eleitoral, e poderá resultar em pequenas emendas ou alterações nesta política durante esses períodos.

  

A promoção de publicidade e conteúdo político precisa cumprir as seguintes políticas:

  

Os anúncios políticos devem:

  

Ser pré-aprovados

  

As páginas de destino devem:

  

  • Incluir as divulgações apropriadas na página de destino
    • Mensagens autorizadas e financiadas por um candidato: a página de destino deve incluir uma nota identificando quem pagou pela mensagem (ou seja, "Pago por [CANDIDATO]").
    • Mensagens autorizadas, mas não financiadas por um candidato: a página de destino deve identificar quem pagou pela comunicação e que o candidato autorizou a mensagem (ou seja, "Pago por [CLIENTE] e autorizado por [CANDIDATO]").
    • Mensagens não autorizadas por um candidato: a página de destino deve incluir um aviso de isenção de responsabilidade para identificar quem pagou pela mensagem e declarar que ela não foi autorizada por nenhum candidato. (ou seja, "Pago por [CLIENTE] e não autorizado por nenhum candidato ou comitê de candidatos").
    • Gastos coordenados: para anúncios feitos e coordenados sem a vinculação a determinado candidato, as páginas de destino devem identificar quem que pagou pela mensagem (por exemplo, "Pago pelo [CLIENTE]").

  

Os textos de identidade visual devem:

  

        • Ter a marca de acordo com as seguintes diretrizes:
          • Mensagens autorizadas e financiadas por um candidato: o texto da marca deve identificar quem pagou pela mensagem (ou seja, o candidato).
            1. Eu. Texto da marca: "[CANDIDATO]"
          • Mensagens autorizadas, mas não financiadas por um candidato: O texto da marca deve identificar quem pagou pela comunicação e que o candidato autorizou a mensagem.
            1. Eu. Texto de identidade visual: "[CLIENT] for [CANDIDATE]"
          • Mensagens não autorizadas por um candidato: o texto da marca deve incluir um aviso de isenção de responsabilidade que identifica quem pagou pela mensagem.
            1. Texto da marca: "[CLIENT]"
            2. Um aviso de isenção que identifique quem pagou pela mensagem e que a mensagem não está autorizada por nenhum candidato deve aparecer na página de destino.
          • Gastos coordenados: para anúncios feitos como gastos coordenados antes da escolha de um candidato, o texto da marca deve identificar quem pagou pela mensagem.
            1. Eu. Texto da marca: “[CLIENT]”

  

Conteúdo político por país

  

A promoção de anúncios políticos é proibida nos seguintes países:

  

        • Brasil
        • China
        • Japão
        • Coréia
        • Rússia

  

A promoção de anúncios políticos é permitida com restrições nos seguintes países:

  

Country

V Allowed, With Restrictions

X Prohibited

Israel

Campaigns may:

  • Advertise only positive and pre-paid campaigns

Campaigns must not:

  • Negative content related to politics, brands or public figures

  

United States: Please consult your account manager or support if you have any questions

  

Sorteios e concursos

 

A publicidade de conteúdo e produtos de sorteios e concursos é restrita.

  

As campanhas devem estar em conformidade com as seguintes políticas:

  

Os títulos não devem:

  

  • Incluir valores absolutos, a menos que o anunciante o qualifique, afirmando que há uma "chance" de ganhar esse valor (exemplo: concorra a uma chance de ganhar RS$ 10.000)

  

Sorteios e concursos por país

  

A promoção de sorteios e concursos é proibida nos seguintes países:

  

  • China
  • Rússia

  

A promoção de sorteios e concursos é permitida com restrições nos seguintes países:

  

Country

V Allowed, With Restrictions

X Prohibited

Argentina

The advertising of sweepstakes and contests content and products in Argentina is permitted. Local presence and registration no longer required as of February 2018, so global companies can target Argentina with sweepstakes and contest content:

 

Australia

Chance-based games (examples: random draw promotions, instant win games) must:

  • Have permits in
    1. New South Wale
    2. South Australia
    3. Australian Capital Territory
    4. The Northern Territory
  • Exceptions can apply in certain circumstances.
    1. The Northern Territory does not require a permit if another state or territory has already issued a permit and/or the prize pool does not exceed AU$5,000.
    2. No permit is required in the Australian Capital Territory if the total prize pool is AU$3,000 or less.

Campaigns may advertise:

  • Contests involving skill (examples: essay contests, photo contests, user-generated content contests) without registration
  • Proof of purchase promotions (in which a participant is required to make a purchase as a condition of entry) are allowed for both chance and skill-based contests. No alternative non-purchase method of entry is required.

Chance-based games must not:

  1. Advertisers cannot charge a monetary fee to enter a chance-based game

Brazil

  

Chance-based games must not:

  1. Offer any award, participation in contests or similar method to encourage consumer to use medication

Germany

Campaigns must:

  • Make all significant conditions of participation clear either on the landing page or linked from the landing page. Including:
    1. Application deadline
    2. What the prize is
    3. Method used to determine winner
    4. Act of participation (for example answering the questions and providing information for personal contact)
    5. Who can participate and who is excluded (for example employees)
    6. Conditions of subsequent exclusion (for example misbehavior of the participant)
    7. Prize notification (for example how and when winner will be notified)
    8. Claiming of the prize (for example how and when the winner can claim the prize)
    9. Storage of personal data (for example what kind of data, for how long, data-sharing)
    10. Right to adjust, alter or cancel the sweepstake and the conditions for that when this will occur.
  • Include an imprint (German “Impressum”) on the website

Opt-ins must (if the site wishes to obtain participant consent to receiving ads from the organizer or a third party, strict rules apply):

  • Be limited to certain companies/goods and services
  • Be a separate and distinct statement/opt-in from the participant's approval of the conditions of participation
  • Have all conditions clearly disclosed prior to involvement (e.g. answering questions for sweepstakes) if participation in the sweepstakes is contingent on consenting to organizer/third party ads

Opt-in's must not:

  1. Use generic opt-in's
  2. Use the participant's approval of the conditions of participation as the opt-in

Italy

The advertising of sweepstakes and contests content and products in Italy is restricted. Please consult Policy for pre-approval before submitting your campaign.

 

Korea

Prizes in connection with the sale of a product or service must:

  • Specify the promotion period
  • Specify the conditions for the offer
  • Specify the prize
  

Singapore

Contests involving skill must (for example Essay contests, photo contests, user-generated content contests):

  • Be registered at least four weeks prior to launch

Chance-based games may (for example Random draw promotions, instant win games):

  • Run without registration
  

United States

Campaigns must:

  • Clearly list any significant terms or limitations on the landing page. Including
    1. No Purchase Necessary.
    2. Eligibility (ex: valid in all 50 states and Washington DC; 18 and older)
    3. Prize information
    4. Odds
    5. Void where prohibited
    6. Start and end time and date
    7. Where to find the official rules
    8. Sponsor name
    9. Link to full terms and conditions
  

United Kingdom

Campaigns must:

  • Make the following clear on the landing page
    1. Promoter identity i.e. the brand that is ultimately responsible for the promotion, and not necessarily the administrator of the promotion. (for example Company A has hired Company B to promote its sweepstakes, therefore Company A’s identity must be made clear on the landing page. If the promotion appears in an ad for e.g. Samsung however, it’s obvious from the context that the promoter of the promotion is Samsung, so you wouldn’t need to spell this out in the disclaimer.)
    2. Geographical and age qualifications (for example “UK residents aged 18+ only”)
    3. Any qualifications that entrants should know (for example whether a purchase or payment is necessary)
    4. A restriction on the maximum number of entries (for example “maximum 1 entry per person”)
    5. A link to the full terms (for example “For full terms and conditions, click [here]”)
  

Viagens e turismo

 

A promoção de viagens e turismo é permitida com restrições.

  

As campanhas que promovem a assistência de vistos e green card devem:

  

  • Ser legítimos e respeitáveis. Na maioria dos casos, o anunciante deve estar registrado com um organismo autorizador no país de destino, permitindo que ele solicite aconselhamento jurídico relacionado a vistos e green card.

  

As campanhas que promovem a assistência de visto e green card não devem:

  

  • Ser enganadores ou utilizar linguagem enganosa para sugerir que os usuários têm um visto garantido usando este serviço
  • Segmentar países que não são elegíveis para visto ou green card no país de destino

  

A promoção de viagens e turismo é permitida com restrições nos seguintes países:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Tourism Agencies must:

  • Be registered with the Ministry of Tourism (Ministério do Turismo), IATA and SNEA

Lodging or Holiday Accommodations (hotels, hostels, bed & breakfast, resorts, etc) must:

  • Be registered in the Trading Board (Junta Comercial), in the Secretary of the Federal Revenue (Secretaria da Receita Federal), in the Secretary of Finance (Secretaria da Fazenda), in the Municipality (Prefeitura do Município)
  • Be registered with the INSS (when not in possession of CNPJ)
  • Be also registered with the Employer`s Union (Sindicato Patronal), at EMBRATUR
  • Have a membership to ABAV.
  

Japan

Campaigns may:

  • Promote Japanese tourism to casinos in other countries where the casinos are legal (note this is not Online casinos)
  

United States

Campaigns may:

  • Promote US tourism to casinos in other US states where the casinos are legal (note this is not Online casinos
  

Outras categorias

 

Automotive Vehicles.

  

Campaigns must comply with all legal requirements related to the promotion and sale of automotive vehicles.

  

The promotion of automotive vehicles is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Campaigns must:

  • Only advertise used cars parts, if the company is registered with DETRAN
  • Only advertise imported cars, if they are new cars or cars that are 30 years or more years old (collector cars)
  

France

  

Campaigns must not:

  • Present the speed of the vehicle as a selling point
  • Display vehicles off-road

United States

Campaigns must:

  • Only advertise vehicle service contracts if the landing page states:
    1. Manufacturers or auto brands
    2. Affiliation/non-affiliation with those manufacturers or auto brands
  

  

Charities and social initiatives

  

Campaigns must comply with all legal requirements related to the promotion of charities and social initiatives.

  

Campaigns must:

  

  • Be a registered charity to run Safe (i.e. on our top publishers). Unregistered fundraising activities may only run low brow/gossip/unsafe
  • Have prior approval from policy

  

Campaigns must not:

  

  • Have violent or shocking images in thumbnails or landing pages.
  • Have mildly violent images in thumbnails.

  

The promotion of charities and social initiatives is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Russia

Campaigns may:

  • Mention state authorities, charitable non-commercial organisations and sponsors by name

Campaigns must not:

  • Feature commercial branding or products
  • Mention commercial sponsors by their trademarks

  

Chemicals

  

Campaigns must comply with all legal requirements related to the promotion of chemicals.

  

The promotion of chemicals is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

China

  

Campaigns must not promote:

  • Pesticides

Russia

  

Campaigns must not promote:

  • Ethanol

  

Computer Technology

  

Campaigns must comply with all legal requirements related to the promotion of computer technology

  

Campaigns must not promote computer “optimization” software.

  

The promotion of computer technology is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Educational courses/teachings offering graduation courses/degrees* must:

  • Be authorized by the Ministry Of Education.

Courses offering diplomas that are recognized by the MEC after graduation* must:

  • Be authorized by the MEC (Ministry of Education)

*Above policies exclude courses not related to Higher Education and High Schools who don't require MEC approval

 

  

  

Education

  

Campaigns must comply with all legal requirements related to the promotion of education.

  

The promotion of education is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Educational courses/teachings offering graduation courses/degrees* must:

  • Be authorized by the Ministry Of Education.

Courses offering diplomas that are recognized by the MEC after graduation* must:

  • Be authorized by the MEC (Ministry of Education)

*Above policies exclude courses not related to Higher Education and High Schools who don't require MEC approval

  

  

Food

  

Campaigns must comply with all legal requirements related to the promotion of food

  

For health claims and supplement products see ‘healthcare’.

  

The promotion of food is permitted with restrictions in the following countries

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

  

Campaigns must not:

  • Promote food that is exempt from registration (for example raw foods / foods in nature)

Canada

Comparison of food products must:

  • Only use products that are similar in character, and listed attributes must be relevant to the comparison.
  • Only make objective claims that don’t undermine the competitor’s product.
  

India

  

Campaigns must not:

  • Promote infant food products/Infant Milk Formula

Russia

Infant food products must:

  • Include the age limit of usage of the product
  • Include warning about the need to consult an expert
  • Include the disclaimer, "Проконсультируйтесь со специалистом. Для детей с [укажите число] месяцев"
  • Include the disclaimer, "Не является лекарством.", if advertising biologically active additives

Infant food products must not:

  • Claim the product is an adequate alternative for breastfeeding

Singapore

Campaigns must:

  • Have license from Agri-food and Veterinary Authority
  • Only make objective claims that don’t undermine the competitor’s product.
  

Brazil

  

Campaigns must not:

  • Promote infant food and formula

  

Insurance

  

Campaigns must comply with all legal requirements related to the promotion of insurance.

  

Campaigns must not:

  

  • Make false promises (for example “Seniors or drivers are getting a big pay day")
  • Use a false sense of urgency (for example these titles "You must do this today...", "You must do this on...")
  • Use creatives that intentionally or unintentionally mislead users

  

The promotion of insurance is permitted with restrictions in the following countries

  

Country

V Allowed, With Restrictions

X Prohibited

Russia

Campaigns must:

  • Display a valid license number on the landing page.
  • Include the name or the registered title of the licensed financial services provider.
  

  

Plants and Animals

  

Campaigns must:

  

  • Comply with all legal requirements related to the promotion of plants and animals.

  

Campaigns must not:

  

  • Promote exotic or endangered species of animals or plants.

  

The promotion of plants and animals is permitted with restrictions in the following countries

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Commercial products must:

Campaigns must not promote:

  • Moringa Oleifera

China

Seeds and plants must:

  • Be preapproved by Taboola.
  • Includes crop seeds, tree seeds, grass seeds, or aquatic shoots and cultures.
  

  

Radar Detectors

  

Campaigns must comply with all legal requirements related to the promotion of radar detectors.

  

Campaigns must not promote illegal activity or the use of the equipment for a non-legitimate use.

  

The promotion of radar detectors is prohibited in the following countries

  

  • Australia
  • Canada
  • France
  • Germany

  

Real Estate

  

Campaigns must comply with all legal requirements related to the promotion of real estate.

  

Also see ‘investments’ and ‘finance and loans’ for relevant policies.

  

The promotion of real estate is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Sale and lease of real property must:

  • Be registered in the National Registry of Legal Entities (CNPJ), they also have to be individually enrolled on the Regional Council of Realtors (Conselho Regional de Corretores de Imóveis) and also be registered in the Regional Council of Real Estate (Conselho Regional de Imobiliárias).
  • Disclose Regional Council of Realtors enrollment number on landing page
  

  

Religion

  

Campaigns must comply with all legal requirements related to the promotion of religion.

  

Campaigns must not:

  

  • Be offensive, intolerant or threatening or misleading.

The promotion of religion is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

France

  

Campaigns must not promote scientology

Germany

  

Campaigns must not promote scientology

India

  

The promotion of religious content and products in India is prohibited.

  

Retail

  

Campaigns must comply with all legal requirements related to the promotion of retail.

  

The promotion of retail is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Physical Stores

  • Be registered in the Trading Board (Junta Comercial), National Registry of Legal Entities (CNPJ), in the City Hall, in the Federal Cashier (Caixa Econômica Federal), in the Social Connectivity system and Social Security system (INSS/FGTS) and in the Fire Brigade.
  

  

Sex Toys

  

The promotion of sex toys strictly prohibited in all other countries except those listed below where it is permitted with restrictions:

  

Campaigns must not:

  • Show any nudity, or sexually suggestive content
  • Target any child oriented publishers

  

Permitted to run in the following countries only:

  

  • Austria
  • Germany
  • Switzerland

  

  

Surveillance and Spy Equipment

  

Campaigns must comply with all legal requirements related to the promotion of surveillance and spy equipment.

  

Campaigns must not:

  • Promote illegal activity or the use of the equipment for a non-legitimate use (for example illegal purposes or for pleasure).

  

TV and Telecommunications

  

Campaigns must comply with all legal requirements related to the promotion of TV and telecommunications.

  

The promotion of TV and telecommunications is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Brazil

Products and services must:

  • Be registered with proper local authorities
  

China

  

Campaigns must not:

  • Promote satellite TV and related paraphernalia (for example dishes, receivers and remotes)

Singapore

Telecommunication and radio communication equipment (including toy walkie-talkies) must:

  • Have license from Infocomm Development Authority of Singapore.
  

  

Utilities

  

Campaigns must comply with all legal requirements related to the promotion of utilities.

  

The promotion of utilities is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

France

Energy Sector must:

  • Include “"L'énergie est notre avenir, économisons-la.” (for companies in the energy sector or that relate to energy or energy consumption)
  

  

Pyrotechnics

  

Campaigns must comply with all legal requirements related to the promotion of pyrotechnics.

  

The promotion of pyrotechnics is permitted with restrictions in the following countries:

  

Country

V Allowed, With Restrictions

X Prohibited

Russia

Promotion of pyrotechnics is permitted.

  

Singapore

Promotion of pyrotechnics is permitted.

  

Turkey

  

Promotion of pyrotechnics is prohibited.

  

  

  

  

Other Country Specific Restrictions

  

  

Country

V Allowed, With Restrictions

X Prohibited

Argentina

  

Campaigns must not:

  • Present the nation’s symbols, authorities, or customs in an offensive way in either creatives or landing pages

Australia

Campaigns featuring Aboriginal people must:

  • Provide proof of written confirmation from an indigenous arts body to confirm that all depictions are culturally sensitive, align with Aboriginal religious and cultural beliefs, and do not offend Aboriginal laws and customs.
  

Austria

All Campaigns (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement)

  1. Include an impressum / imprint that:
    1. Is found under a clear headline on the homepage (or linked through a clear headline on homepage to a page not more than two clicks away from the homepage)
    2. Includes the advertiser’s name, address, and contact email address

Legal Entities

  1. Specify the form of the organization (examples: Limited Liability Company (LLC), Corporation, General Partnership, Limited Partnership)
  2. List the full name of the company’s legal representative (Examples: CEO, Director)
  3. List the advertiser’s registration number and the location in which the advertiser is registered
  4. List the company’s VAT identification number
  5. If the owner of the website offers services or activities that require the approval of any public authorities, must also provide details of the responsible supervisory authority.
  

Brazil

Ads for all types of products and services must include:

  • Characteristics of product/service
  • Any hazards to consumer health and safety
  • Quantity available for purchase
  • Price
    1. Total price of the product
    2. Details about delivery and exchanges
    3. Any limitations

Advertisers and Agencies must:

  • Keep documentary evidence on file to substantiate all descriptions, assertions, testimonials, certifications, comparisons and references to professionals, teaching institutions, research institutes and health establishments and be able to provide it to Taboola, if requested.

Surveys or statistics must:

  • Refer to an identifiable and responsible source, and the use of partial data of a survey or statistic cannot lead to distorted findings or to conclusions opposed to those that would be reached through the use of all available data

Any reference to surveys or statistics should only be to an identifiable and responsible source, and the use of partial data of a survey or statistic cannot lead to distorted findings or to conclusions opposed to those that would be reached through the use of all available data.

China

  

Campaigns must not:

    • Contain any violent content
    • Use the national flag, national emblems or national anthem of the PRC or the names of any government entities or officials.

Comparative Advertising must not:

    • Identify competitors by name.

France

Disclosures must:

    • Display “PUBLICITÉ” and “COMMUNIQUÉ” on the landing page in sponsored editorial content and advertorials that have the appearance of editorial content.
    • Display the label "photographie retouchée" or "photo retouchée" in ads with photographs of individuals (male and female) whose images have been digitally retouched in any manner

Examples: Photographs that show any part of a man or woman's body; photographs used to sell weight loss products or muscle building supplements; photographs that provide demonstrations of skin care products

Testimonials + endorsements from medical and scientific professionals must:

  • Only give testimonials based on valid scientific evidence and not give personal opinions

Campaigns must not:

  • Use French monuments in creatives or on landing pages

Germany

All Campaigns must (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement)

    • Include an impressum / imprint that:
        • Is found under a clear headline on the homepage (or linked through a clear headline on homepage to a page not more than two clicks away from the homepage)
      1. Includes the advertiser’s name, address, and contact email address

Advertorials must:

Legal entities must:

    • Specify the form of the organization (examples include Limited Liability Company (LLC), Corporation, General Partnership, Limited Partnership)
    • List the full name of the company’s legal representative (Examples: CEO, Director)
    • List the advertiser’s registration number and the location in which the advertiser is registered
    • List the company’s VAT identification number
    • If the owner of the website offers services or activities that require the approval of any public authorities, must also provide details of the responsible supervisory authority.

Campaigns must not:

  • Use any testimonials of medical professionals or academics

India

Campaigns must:

  • Use light or minimal text or logos in campaign item thumbnails
  • Use abbreviations in titles as well as the "@" symbol

Campaigns must not:

  • Reference religion
  • Include any indecent representations of women
  • Use thumbnails that are purely text

Israel

Comparative claims must:

  • Use a competitor’s trademark in a comparative advertisement.
  • Make specific, objective side-by-side comparisons

Campaigns must not:

  • Claim that a product is generally superior than competitor’s product
  • Use a competitor’s trademark to diminish its competitor’s reputation without comparison (for examples: “You have heard all about Brand X – horrible customer service!”)

Italy

Campaigns must:

  

Japan

Comparative claims must:

  • Ads may identify a competitor by name or product

Campaigns must clearly list:

  • Price
  • When payment is due
  • Accepted methods of payment
  • Cancellation policies.

Testimonials must:

  • Be genuine and must include disclaimers such as “this is an individual experience and not for everyone”
  • Be general and not for a specific product or service when using professional sources (examples: doctors or specialists)
  

Korea

Sponsored testimonials and endorsements must (Note: Any paid-for user comments on corporate blogs must contain disclosure of financial relationship):

  • Disclose
    1. That the post is sponsored
    2. Who sponsored the post
    3. How much the advertiser paid

Prizes in connection with the sale of a product or service must:

  • Specify
    1. The promotion period
    2. Conditions for the offer
    3. The prize
  

Mexico

Campaigns must:

  • Disclose the advertiser name in all campaigns
  • When using any indigenous art, state artist name on the landing page.
  • When using historic or artistic sites or monuments, get prior authorization from National Institute of History and Anthropology

Price advertising must:

  • Include price plus any other charges (example: shipping and handling)
  • When offering sales or discounts, list:
    1. The conditions of the sale/discount
    2. The time period for which the offer is valid if not unlimited
    3. The amount of goods the seller is offering if not unlimited
  • Price Comparisons
    1. Be made on exactly the same product

Price advertising must not:

  • Price Comparisons
    1. State price comparisons in percentages (for example “Product A is is 20% cheaper than Product B.”)

New Zealand

Campaigns must:

  • When using the New Zealand Coat of Arms or the name and emblem of the United Nations in advertising, advertiser must submit proof to legal/content policy of pre-clearance by the Ministry of Culture and Heritage

Special offers must:

  • Clearly state any limitations or qualifications that apply to the offer (for example time restraints, limited to people in certain areas, must purchase one item at full price to receive a discount on the second item)

Campaigns must not:

  • Criticize competitor products
  • Identify the advertiser in matters of public interest or political issues

Russia

Campaigns must:

  1. Show prices in Russian rubles (but may include foreign currency in addition)
  2. Contain an age stamp at the end of all branding text
    1. 16+ for ads and content appropriate for young adults / high school students
    2. 18+ for anything restricted or otherwise limited in our guidelines

Comparative Claims must (for example direct comparisons with other products, and also general comparisons (Examples: “the best” or “one of the best”):

  • Be supported by relevant awards or results of relevant independent market research

Campaigns must not:

  • Display or discuss any religious symbols, or any monuments of cultural importance in Russia or worldwide

Comparative claims must not:

  • Use trademarks of competitor unless advertiser submits proof of permission

Singapore

Disclosures must:

  • Clearly state advertiser name

Comparative claims must:

  • Clearly indicate if comparing products that are not identical
  • Make comparisons on the same criteria and features of the compared products

Price advertising must:

  • When the price quoted does not include the product in its entirety, disclose this as prominently as the price itself (for example “The listed price applies to the replaceable parts; the base product is not included in this price.”)

Comparative claims must not:

  • Select compared items in a way that unfairly favors the advertiser
  • Use the trademark of a competitor unless advertiser submits proof of permission

Spain

Disclosures must:

  • All campaigns:
    1. Advertiser’s name or company name
    2. Address
    3. E-mail address
    4. Any other direct contact information information.

Comparative advertising must:

  • Claims:
    1. Compare goods or services that are intended for the same purpose;
    2. Make objective comparisons only

Use of studies must (for example use of research, tests, studies, or statistics, or any technical or scientific data):

  • Disclose
    1. Who conducted each study
    2. Location of the study
    3. When the study was completed

Campaigns may:

  • Use images of celebrities/politicians when the image is taken during a public event. Permission not required. (for example a photo of a celebrity taken at a free outdoor exhibit or parade)
  • Use a parody image, done in deliberate exaggeration for comic effect. Permission not required. (for example Coca Cola’s “open happiness” campaign reworked to say “open obesity”)
  • Use an image as part of news reporting on, commentary on, or a creative response to a public event. Permission not required.

Comparative advertising must not:

  • Use recognizable competitor company brands (for example only Nike can run an ad with a runner wearing Nike running shoes. No other brand may use these shoes in their ad (even if it’s an incidental use while advertising another product or service)
  • Use or imitate another company’s trademark
  • Criticize other company’s product or reputation

Switzerland

All Campaigns must (Note: Applies irrespective of where the client is based. Any client running campaigns that target Austria must conform to this requirement):

  • Include an impressum / imprint that:
    1. Is found under a clear headline on the homepage (or linked through a clear headline on homepage to a page not more than two clicks away from the homepage)
    2. Includes the advertiser’s name, address, and contact email address

Legal entities must:

  • Specify the form of the organization (for example Limited Liability Company (LLC), Corporation, General Partnership, Limited Partnership)
  • List the full name of the company’s legal representative (Examples: CEO, Director)
  • List the advertiser’s registration number and the location in which the advertiser is registered
  • List the company’s VAT identification number
  • If the owner of the website offers services or activities that require the approval of any public authorities, must also provide details of the responsible supervisory authority.
  

Thailand

  

Campaigns must not:

  • Feature the Thai royal family

Turkey

  

Campaigns must not:

  • Use the Turkish Flag
  • Abuse any religious elements or references

Comparative Advertising must not:

  • Criticize another company’s product or service
  • Compare products that do not serve the same purpose

United Kingdom

Comparative claims must:

  • Have evidence for both the advertiser’s own product and the competitor’s product.
  • Only use third party trademarks for legitimate comparison of similar goods or services

Campaigns must not:

  • Show or mention members of the British royal family
  • Use any royal symbols without prior permission from the Lord Chamberlain’s office.

United States

Rebates must:

  • Clearly disclose whether the rebate is a “mail-in” rebate
  
Este artigo foi útil? Utilizadores que acharam útil: 415 de 825

Related Articles

Artigos relacionados

Close

Need Help?
Need Help?
?