We offer buyers the ability to buy Taboola Sponsored Content and Video inventory programmatically. Whether you are looking to buy via the open exchange or a PMP, you will be up and running in just a few easy steps.

Benefits of buying Programmatically from Taboola:

• Exclusive Inventory - Taboola placements are hard-coded on publishers sites in multi-year agreements. Taboola is ads.txt compliant.
• High Impact Units - In-Feed & Homepage Placements capture user attention when users are looking for what’s next.
• 3rd Party Verification - Layer on leading verification and brand safety solutions like IAS, MOAT, etc.. Taboola is also AdChoices compliant and TAG Certified. 
• Flexible Auction Models - All inventory is accessible via unified and transparent auctions. Customize inventory sources, price and get deal priority through Private Marketplace deals offered on a first price auction. Open exchange inventory is available on a second price auction.
• Audience Targeting - Enhance your bids with first and third party audience data through Private Marketplace deals.
• Use Existing Native & Social Assets - Extend your existing social and native campaigns into familiar ad formats.
• Work with Your Preferred Partner - Access Taboola inventory through an expansive partner list of industry-leading DSPs and SSPs. 

Reach out to your Taboola rep if you have any questions. If you do not have a Taboola rep, would like to request more information, please send an email to programmatic@taboola.com with the subject line “Opt in to Taboola”.